Infusionsoft Increases Trade Stand Footfall for Dental Company with Vision

Lemonchase have always been a well-liked company in the dental industry. The challenge for MD Mark Chase was how to become more successful without losing the personal touch.

Working with the Infusionsoft^® specialist agency EXELA, owned by David Holland, Lemonchase has begun to employ innovative technology to strengthen its relationship with current customers and to begin a relationship with a wider range of new customers. “When David described the Perfect Customer Lifecycle ™ to me, I could see the value immediately,” explains Mark. “We have grown over the past 6 years to the point where we could no longer continue to use spread sheets and personal address books. Many of our customers would be happy to buy more from us, if only we could communicate more effectively.”

David Holland explains: The first stage of the project was consolidating all the company data and to clean it up. It was loaded into Infusionsoft^®  and tagged appropriately. Much of the data was incomplete. While the address details were good, many email addresses where missing. So phase two was to write to customers and ask them to register their purchases. As all Lemonchase loupes come with a lifetime guarantee, there was an incentive for customers to do this.

Within the first three months of implementing Infusionsoft, Lemonchase had booked a stand at the British Dental Trade Association Showcase Exhibition. EXELA came up with an idea to increase the visibility of Lemonchase with a multi-media promotion. “The objective was to get dentists to come to the Lemonchase stand (L15) during the 3 days of the Tradeshow,” explains David Holland. “So we mailed out 7,000 postcards containing a QR code link to a Free Prize Draw web form. The prize was a free pair of customised, made-to-measure loupes. Dentists who entered were sent an SMS validation code. If they took that to the stand, they were scanned and registered in the draw. In addition to the postcards, we sent out a promotional email series to prospects and customers who we did have email addresses for.”

Just prior to the show, and during the show itself, reminder SMS messages and emails were sent. “We have never started a Tradeshow with a list of over 100 leads!” exclaims Mark Chase.

The show itself was a tremendous success. The promotional activity certainly helped to create a buzz. “What makes me smile more than the orders we took at the show, is the knowledge that every customer will be automatically followed up by email with an upsell, and every lead will get phone calls, emails, SMS’es and voice broadcasts. We are always very busy after a show, but now we can focus on the prospects that are really interested in doing business.”

There is one more twist. The winner will be drawn live during a Webinar, the URL to which is posted on LinkedIn and Facebook. All attendees will be rewarded with runner-up prizes.