Scenario 3: Outsource

You want to focus on your business operations and marketing, but prefer to outsource the management of Infusionsoft® entirely to an outside expert who will implement any new initiatives that you want set up, as well as pro-actively recommend additional marketing initiatives.

Okay, so you have invested in Infusionsoft® and it is up and running.  You get it, but just don’t want to be involved in any of the technical details that go with developing or deploying Infusionsoft®.  You want to work on the big picture of developing and running your business and not pay too much attention to the intricacies of what Infusionsoft® is doing to support this.  You want someone to take your brief, turn it into an implementation plan, and than “just do it!”  You want the email copy drafted, and the campaigns set up.  If there is a product or subscription being sold, you want the money rolling into your account without having to ‘sweat the small stuff’ .

This package would be perfect for established businesses that wish to grow fast without hiring more staff.  Using Infusionsoft® as a marketing and sales automation tool can be like having 1 or 2 extra members of staff.  Having Infusionsoft® deploy to maximum effect by an experienced business and Infusionsoft® Certified Consultant can be like having 3-5 members of staff  (the really motivated and experienced ones, that is!)

How much does is cost?

£750 per calendar month.

What exactly do you get?

Basic Infusionsoft® Business Support + Development:

  • We will tidy up any configuration issues that you alert us to.
  • We will set up templates that can be reused for Newsletter/Blog type communications.
  • We will set up “saved automation links” to link your communications to your website and/or blog.
  • We will set up tag categories that comply with best practice and ease of use.
  • We will tidy up double opt-in’s, opt-out’s and update links.
  • We will keep you informed of new features that are relevant to your business.
  • Documented Overview Marketing Automation Plan.

PLUS:

  • Quarterly web meeting to plan development.
  • Promotional updates to your Marketing Automation Plan (MAP).
  • Inclusive set-up of one new “complete1” marketing campaign per quarter (incl. landing pages2, webforms, emails, tasks, letters, fulfilment lists.
  • Dashboard tracking of campaign metrics.

1= provision of content for the campaign is your responsibility.
2= landing pages are either hosted internally on Infusionsoft® or provided in WordPress form and made available on your webspace.

PLUS:

  • Pro-active involvement in creating Marketing Automation Plans.
  • Set-up of plans inside Infusionsoft®.
  • Organisation/project management of external marketing activity and the execution of one new campaign per quarter.  This might involve utilising third party suppliers.
  • Provision of email content to drive readers to your article, landing pages or sales pages.

If you really want to put your marketing initiatives, and marketing automation on the fast track…this is the package for you.