EXELA offers dental businesses who want to take their Marketing & Sales strategies to the ultimate level via a range of plug-in solutions.

The value of every dental practice is not rooted in the equipment in the surgery, it is in the relationship that the practice has with its patients.  But that value is only realised if the practice is able to communicate effectively and turn their patient list from a passive to a responsive one!

With the statutory requirements growing, and compliance headaches increasing, the demand on time is a real problem for practice principles and staff.  Marketing & Sales needs to be as automated, or it may never happen!

Although, as a business, dentistry IS different, its marketing and sales functions are not.  Nor are the skills required to be effective in these disciplines dissimilar to many other businesses.  Instead, the major difference between a dental practice and a conventional business lies in the level of trust and goodwill that needs to be developed between practice team and patient.  Communication needs to be both ethical and effective.  Staff need to be able to execute ethical selling techniques.  The best interests of the patient must remain top of the agenda.  In addition, the practice needs systems and procedures that will ensure that patient enquiries are followed up effectively.  Once treatment plans have been presented, team members need to nurture these opportunities sensitively until they become active treatments.

After years of experience business promotion & development and dentistry, we have put together a comprehensive package to help practices develop a marketing & sales process that will deliver a massive return on investment through on-going operations as well as embedded systems that make the practice saleable for a premium price.

The key to consistent performance is a reliable  process delivered to a consistently high standard.  That means developing a highly effective strategy, documenting it and training team members to execute it flawlessly.

This is a 6 month programme of onsite training.

One afternoon meeting per month, during which time I will run a facilitated workshop to document and train your team in communications skills, persuasive selling and on how to implement an end-to-end process that attracts more patients who want to accept treatments and later, refer their friends and family.

We start with a 34 page template containing proven scripts and procedures for marketing & sales specific to a dental practice.

This will become your practice manual when training  new staff  members, whilst also being a comprehensive on-going reference tool.

This training is in extremely limited supply,  not always available and sold by application only!

To apply, please use the contact form to the right.