Watch how Infusionsoft has helped this innovative company become an international success.

Julie Goldman is delighted with the way her team can provide a very personal service to the people important to her business – her customers, using automated software from Infusionsoft.  In this interview, Julie explains how she is able to keep track of hundreds of conversations she is having with brides-to-be as they plan their weddings.  Brides usually start planning their weddings well in advance.  Keeping track of the conversations as well as the information being sent can be a challenge.  Having automated follow-up sequences that keep brides informed of offers is vital to ensuring that, when they come to deciding what will make their wedding special, they come back to Julie to buy.  She couldn’t do it without the help of Infusionsoft.

“Infusionsoft makes so much more possible for small businesses.  Whether they are trading internationally or locally, they want to offer a personalised service.  Infusionsoft helps them achieve a level of personalisation as well as automation that really makes a difference,” says David Holland from EXELA.  “This is a great example of how automation does not mean impersonal…quite the opposite.”

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