Georgia Davis, Author at EXELA

All Posts by Georgia Davis

The Problem With Trial Periods

The Problem with Trial PeriodsTHE CLIENTEat Train Live is a gym and health and fitness business that coaches clients to set goals and achieve them through personal training. Below is a short video of who ETL is. THE PROBLEMFor Eat Train Live to enhance customer loyalty, improve customer insights and better their operational efficiency, they need an […]

Continue reading

The Anatomy of The Perfect Landing Page

The Anatomy of The Perfect Landing PageWhat Is A Landing Page?A landing page is a web page that is within your website that a web visitor can “land” on or arrive at.When we talk about landing pages in advertising and marketing, usually we talk about them in a sense that we direct traffic to the […]

Continue reading

Case Study: Contact Lists

Case Study: Contact Lists with Success InsiderTHE CLIENTTim Han, owner of Success Insider, provides education for people who refuse to settle for being average or mediocre. The company supplies both personal and business development and education to excel high achievers, entrepreneurs & CEOs to enable them to achieve their full potential.THE PROBLEMUsing social media and […]

Continue reading

Writing Really Good Copy

AIDA: The Structure Of Effective CopyGood copy has four key elements, which copy-writers know as the AIDA formula. It’s old school, but it works, and that’s why you should bear these four fundamentals in mind while you’re writing:Attention. You need to grab your reader’s attention, so they’ll pick up your letter/blog post/newsletter and start reading.Interest. […]

Continue reading

25 Things Every Small Business Should Automate

25 Things Every Small Business Should Automate Want to download this article as an eBook?Don’t have time to read the whole thing now? Or perhaps you want a printable version to print and annotate with all your own marketing ideas? Download the following article as an eBook by pressing the button below. Download It Now! […]

Continue reading

Creating Kick-Ass Lead Magnets

Creating Your Kick-Ass Lead MagnetsWhat Exactly is a Lead Magnet?Something that could be regarded the same as currency these days is an email address. Prospects guard their email addresses and don’t like to hand them out to everybody.So a Lead Magnet is a way, an incentive that gets the details, name and email address at […]

Continue reading

Turning Your Website into the Ultimate Converting Machine

Turning Your Website into the Ultimate Converting MachineThe 14 Step Checklist1. Clear Objective And PurposeMost small business websites are what we’d call a ‘brochure site’, this means people can land on your site and have a little look around but there’s no clear next step or objective to move them towards becoming a customer.So to […]

Continue reading

Get Your Business Noticed

Get Your Business Noticed Download the eBook!Don’t have time to read the whole thing now? Want to download a copy to print an annotate? Download the eBook ‘Get Your Business Noticed’ by clicking the link below Download it Now! Ask ten different people to define public relations and you’re likely to get ten different answers. […]

Continue reading

8 Steps to Grow Your Small Business

8 Steps to Grow Your Small BusinessSmall businesses come in many shapes and forms, from professional and personal services providers to retailers to manufacturing. But one thing that almost all have in commonis the desire to grow revenues and increase profits. To do this, the business must attract new customers, and keep existing customers happy […]

Continue reading

I’m Dreaming of a Green Christmas

I’m Dreaming of a Green Christmas: The Ultimate Holiday Campaign Download the eBook version here!If you want to download a copy to keep safe over your eight weeks of preparation and building of the below campaign (as we recommend) then click the button below to download the eBook ‘I’m Dream of a Green Christmas’.  Download […]

Continue reading

Direct Mail: How To Do It Really Well

Direct Mail: How To Do It Really WellReaching out to a targeted audience through sales letters, targeted flyers, and other printed marketing can have a massive impact on your business – if it’s done right!DM can come in all shapes and forms; from a standard letter to something more off the wall or unusual – […]

Continue reading

How to Set Up Your Autoresponder Sales Sequence

How to Set Up Your Autoresponder Sales SequenceWhat is an Autoresponder?Autoresponders are email sequences automatically sent out to a list of prospective customers, who’ve recently ‘handed over’ their details in exchange for something of value (free report, newsletter, more information, a purchase etc.)Different Types Of Autoresponders Out of office messagesReminders (appointments, ending memberships, annual events)Paid for […]

Continue reading

Email Marketing: The 13 Things You Need to Know

Email Marketing: The 13 Things You Need to KnowStep 1. Why You Should Be Using Email MarketingEmail marketing is a key part of the marketing mix for pretty much every business these days. It’s easy, fast, inexpensive and, in many cases, yields the highest ROI (Return on Investment) – which is brilliant, providing you do […]

Continue reading

Sales Letter Formula

Sales Letter FormulaWriting a sales letter can be tricky, but if you get it right, can be an essential tool in your marketing efforts. Below, I have identified 21 top tips in writing a successful sales letter. Alongside each tip is an example from the broken down sales letter sent to us from Experience Circle, […]

Continue reading

How to Design The Perfect Pricing Strategy For Your Business

How to Design The Perfect Pricing Strategy For Your BusinessAre You A Commodity?The fact is, too many people compete on price.Now, there are some markets where this is genuinely unavoidable.  These are where you are selling what we call “commoditised” goods.  So, for example, petrol is a commoditised product.   So, assuming that at least part […]

Continue reading

Using The Ideal CRM System For Your Business

Using The Ideal CRM System For Your BusinessBenefits Of A CRMHaving a solid database is a top priority for any business with a desire to grow and achieve great things – but that database isn’t worth much if you don’t have an effective way of interacting and engaging with the contacts in it.The ability to […]

Continue reading

Acquiring Your Dream B2B Clients

Acquiring Your Dream B2B ClientsThe Dream ListA Dream List is a marketing strategy that can be used by businesses that only need a set of high-value clients to be successful. If you can identify the ideal customer for your business, then you want to search for others like them.How Do You Work Out Who’s On […]

Continue reading

Growing Your Database

Building Your Database”The money is in the list” and you should be deadly serious about making the most of your database.For pretty much any business, your database is the heart and soul of your marketing. Everything revolves around your database.When we talk about your database, we’re talking about your list of people…who have bought from […]

Continue reading

Getting Back Lost Customers in 7 Simple Steps

Getting Back Lost Customers in 7 Simple StepsStep 1: How Many?The first job, tally up how many current customers you have right now.  Either how many are paying you or you have a good enough relationship with them, you know they’ll call you when they need your product or service.Now tally up how many customers […]

Continue reading

The 13 Strategies to Keep Customers

The 13 Strategies to Keep Customers1. Understand Who Your Most Valuable Customers AreWorking out who your most valuable customers are is usually a very enlightening exercise. Sending chocolates to the team, being super-friendly on the phone, being the kind of customer you know you can phone up and grab a quick testimonial off, or that’ll […]

Continue reading

Customer Loyalty Programmes

Customer Loyalty ProgrammesCustomer loyalty programmes are tried, tested and well-proven. Here in the UK, supermarket giant Tesco’s ‘Clubcard’ and the Boots ‘Advantage Card’ are Britain’s two biggest loyalty programmes, and they both do a good job of helping those big companies to keep their customers.Customer loyalty programmes offer a couple of big opportunities: The first is […]

Continue reading

Asking for Referrals

How To Ask For A ReferralGuaranteed Referral Route No. 1Has someone ever asked you for a referral? Did it go something like this:“…by the way, do you know anyone who could benefit from my services?” You start to ponder and think about it and eventually you say “Well, not off the top of my head, but I’ll […]

Continue reading

Networking for Customers

Networking for CustomersYou can get everything you want in life if you just help enough other people to get what they want” – Zig ZiglarNetworking can play an important getting customers role, especially for B2B businesses, and especially for younger businesses that need a bit of a ‘leg-up’.Networking isn’t just a case of turning up […]

Continue reading

How to Find The Perfect Message for Your Market

How to Find The Perfect Message For Your MarketLet’s touch on the Market-Message-Media triangle because it’s a very important part of getting customers:Your MARKET is who you’re selling to.Your MESSAGE is what you’re going to say to convince your market that you’re the best at what you do. Your MEDIA is whatever you use to get […]

Continue reading

LinkedIn Marketing

LinkedIn MarketingWhether you are new to LinkedIn or a seasoned pro, if you are using it to try and get new customers you would do well to remember that it is still marketing. That means the same principles apply and the most sure-fire, unbreakable rule (MMM) around ensures that you do the right things in […]

Continue reading

How to Set Up Your Facebook Business Page

How to Set Up Your Facebook Business PageStep 1: Make a PlanToo often, businesses rush into creating a Facebook Page just because it seems like a good idea, or because Joe down the road says it works well for his business, without actually thinking about what they want to achieve, or what will attract their […]

Continue reading

Youtube Ads

Youtube AdsVideo is an incredibly powerful way to market your business and build your brand. Did you know that people are 85 percent more likely to buy a product after viewing a product video and an estimated 79 percent of internet traffic will be video content by 2018!Why Should You Advertise On YouTube?YouTube has more […]

Continue reading