Case Study: Oyster Worldwide
Oyster Worldwide are gap year, career break and responsible travel specialists.
Oyster Worldwide have countless happy clients, but as we know, it’s far more powerful for prospective customers to hear from existing customers than it is for them to be marketed to by a company.
The team at Oyster Worldwide recognised the power of reviews, but were struggling to generate as many as they wanted.
TrustPilot is one of the leading review platforms – people recognise it and consequently it engenders a lot of trust – Oyster Worldwide wanted to build up the number of reviews they had on that platform, but without having to manually solicit reviews from each client.
We built a campaign that automatically asks for a TrustPilot review seven days after a “welcome home” email at the end of a client’s trip.The system watches to see whether a link is clicked and a review is submitted, and if not, a second email is sent to ask again for a review.
Once the link to submit a review is clicked, a team member is notified, allowing them to see all the reviews that have been submitted and quickly jump on any issues.
Oyster Worldwide have 392 reviews on TrustPilot, with a score of 4.7 out of 5, and an “Excellent” rating.
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