July 24

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How to Optimize Your My Google Business Page

By Georgia Davis

July 24, 2019


How to Optimize Your My Google Page

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When you want to find a Mexican restaurant nearby, do you still scan that thick and heavy yellow pages? When you want to know the direction to the nearest river bank, do you look it up in a map? When you needed to know your doctor’s phone number (because you forgotten to put it in your address book), do you ask around for it? When you wanted to know the best coffee shop nearby, do you still ask for your friend’s opinions?

Most -- if not all -- of these questions are answered with a NO.

Instead of the traditional ways of “search” we “Google”. Google has become synonymous to search. It has the magic to answer what you’re looking for in just split seconds. Practically, everything that you wanted to know is probably searchable through Google.

As for businesses like yours, the most important app from the wide variations of Google products is probably Google Business Pages. A Google Business Page (GBP) is simply an Internet webpage hosted by Google where businesses can input their information so people will see it in the Search Engines Results Pages (SERPs).

Put simply GBPs are the revolutionised version of yellow pages minus all the hassles of traditional search as everything is digitised. A Google Business Page also gives you insights on how customers found your               business, what happened after they found your page, the things they liked and disliked about your products and so on.

It’s completely free to sign up for a Google Business Page. As long as you have a legitimate business, you can list your business to GBP. If you haven’t paid much attention to your existing Google Business Page or don’t have one at all, you are missing use opportunities to be seen by your potential customers on Google.

Welcome to the Age of Google

Google is such a powerful machine that it understands what you mean, giving you the most accurate results there is even if you might have misspelled or mistyped your search query. With such power, no wonder consumers rely heavily on Google to know what they’re looking for.

Here’s some interesting quick facts about Google Search:

  •  Every minute, more than 2 million searches are performed through Google.
  •  Google takes more than 200 factors to deliver the best results from any query.
  •  Google Maps calculates traffic in an area by pinging those moving Android devices on the road.

Without a doubt, Google is the master of the Digital Universe. It’s the epitome of search and people literally look up at it.

Thanks to Google, finding new products or services is made easy. As a business owner, the goal is to top in the Search Engine Results Pages (SERPs) so more potential customers will see you. Being in the top of SERP is a great way to boost your online reputation, ranking and profit. This is when optimising your GBP is a must-do task.

Get into Google Business Pages . . . NOW!

It is likely that you’ve seen all those businesses in Google search. These displayed pages are fed to the search results from Google Business Pages (GBP) and they’re set as sidebar results or on the top of the fold of SERPs giving them higher visibility and easily caught by the eyes of the searcher.

Do you know that 4 in 5 consumers use search engines to find local information and 88% of these people use their Smartphone to do the search? More than 50% of them search for business hours, directions and store address. About 50% of customers who did local search through their smartphone is likely to visit the store or set an appointment with a service provider just within the day. And, 78% of local-mobile searches lead to offline purchases.

Even if you are already topping on your reputation when it comes to search, there’s always a huge room for growth specially when it comes to opportunities presented by Google Business Pages. If you haven’t built any search reputation, then the more you need a good-ranking Google Business Page.

Whether you have an online strategist or you do digital marketing by yourself, optimising your GBP is easy. You need to optimise each element of your Google Business Page. Your audience should see your location, instantly find your contact details and your business hours.

Organically optimising your Google Listing

Just like in real world, there’s no instant glory when adding your business to GBP. Your competitions are likely to be on Google Business Pages too. While you are trying to put your business on the top of SERPs, so are they.

What you wanted to do is overpassed their rankings so your business becomes the go-to provider of online product searcher. This requires you higher visibility on SERPs and better positive review rankings.

Cover these basics, then it will be easier to outshine your competitors.

Quick guide to GBP optimisation:

 1. MAKE SURE TO FOLLOW GOOGLE’S GUIDELINES

The key point is to make sure that you are the authorized person to manage the GBP and you represent the business. Ensure that the location is precise and  accurate. In circumstances such as GBPs that are already claimed by other people, business owners are ask to show proof of identity and authenticity of ownership to re-verify  the business. Any violation to the Google Business Page’s Terms and Conditions may result to termination of account or penalty. Worse, websites that are associated with a GBP violated Google’s TOC may also be penalised. Meaning, these websites are not banned from SERPs.

 2. ENSURE DETAILS ARE COMPLETE AND THEY’RE VISUALLY APPEALING

Brick-and-mortar stores are allowed to add images of their buildings both the external and internal of the establishment. Hire professional photographers to help you on this. Google also likes it when GBPs can                  provide complete details to their searcher. Filling up the required text and the optional ones increases the chance of better optimisation.

Also make sure to verify your location to increase your visibility in Google Maps. Searcher's who are looking for locations or directions are likely given by SERP with a Google Map as an answer to the query.

Google ranks GBPs for local businesses is based on distance, relevance and prominence. For example, if a potential customer searches for “dentist nearby” then Google returns results that are relevant according to the person’s location.

3. MAKE SURE THAT YOUR LISTING IS ON THE RIGHT CATEGORIES

Add up to first three accurate categories to ensure you are seen by the right audience. The categories hugely affect your SERP ranking and the way sorts your business to the right audience. For example, if your business is a cafe, then it should be on categories that are related to foods and beverages. Pick as many relevant categories for your business.

4. ABOVE ALL, ENCOURAGE CUSTOMER REVIEWS

 As these have big impact on the way your GBP ranks. Google local search algorithm is likely display pages that have more reviews. The more people trust your company, the more conversion rates there  is so it’s essential to gather more positive reviews than negative reviews. More reviews means more backlinks so there is higher chances of getting into the top of SERPs. More reviews also leads to more engagement, interaction and brand mention so in the end, it pays of to gather more customer reviews.     

Podium Does the Magic

Google listings encourages you to “be there when people searches you on Google”. A Google Business Page is most important to local businesses with brick-and-mortar stores or those that are targeting local consumers.

 As reviews are among the biggest factors that affect your rank in Google SERPs, you should have a solid review acquisition and management. Your framework should make it easier for your customers to leave reviews and simpler for you to manage your reviews.

Podium is a simplified review collection and management platform for every business, big or small.

What Podium does is, it sends a text to your customers where they can follow a quick, simple step to leave a review. Depending on your chosen review source, the customer can leave review or star rating or both. For example, for Google Business Page, the customer can leave star ratings as well as their feedback.

You will have to choose which review source is your primary preference. Podium then detects and assigns your client into the right source where they can submit review. If you chose Google as the primary review source but it isn’t available for the customer, Podium then detects to move the person to the next review source (e.g yellow pages, Facebook, etc).

Podium’s dashboard gives you quick access to everything in your review management and collection. From here you can send responses to customers right away, set goals by number of reviews you want in a given time, add multiple users to help you handle your review management and so much more.

You’re in control .

Podium lets you have more control on reviews by giving real-time notifications when a review is posted. This way, if you have negative reviews, you can immediately reach out to the customer, turn things around and make them right.

With Podium, review collection happens almost by instant. It only takes less than a minute to ask for review so it’s easier to collect more review which have huge impact on your branding, online search rank and your return on investment. Through Podium you don’t have to miss another review opportunity. You can monitor multiple review sources in one place and collect and manage reviews from various sites using a single platform. It is practically the simplest solution for your review acquisition and management to optimize your Google Business Page.

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Georgia Davis

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