Infusionsoft® Starter Edition vs 1CRM: A Battle of the Best CRMs

Infusionsoft® Starter Edition  vs 1CRM: A Battle of the Best CRMs

Once upon a time, customers loved (and somehow were contented to read!) even generic messages. They got all hype when they hear the good old, “You’ve Got Mail!” beep. It was an exciting time to have an email address.

Then enters the era of automation, email marketing and CRM software that let businesses blast messages to anyone almost instantly. Fast-forward, a few years later after these innovations, modern consumers learn to automatically filter out messages that don’t resonate to them, even if these message address their name, their last name or both.

People silently demand to receive messages that create connection.

The age of automation, CRM and email marketing is challenging for small businesses. Today, it takes more than gorgeous graphics, exceptional copywriting and catchy videos to impress consumers. The right customer relationship management (CRM) system can definitely help you overcome these hurdles.  

It's no surprise if you’re looking to choose between Infusionsoft and 1CRM. Afterall, these two have quite a reputation in the digital marketing industry.

Comparison overview

Both Infusionsoft and 1CRM came a long way. Infusionsoft was out in the market in 2001 while the latter has been around since 1997 as info@hand. In 2013, they rebranded their products into 1CRM.

Beyond name and established reputation, these software are popular for their power to help businesses grow their bottom line.

Any of these two requires an investment and just like any investment, you wanted to make sure you are putting your money into the right one. Here’s a quick analysis between these systems to help you decide.

Infusionsoft quick profile

In the digital world full of CRMs, outdoing one another, trying to be the best against each other, there, stands Infusionsoft. And it’s not just another customer relationship management (CRM) software.

Here’s the Infusionsoft promise: it can do almost all the legwork in your company. From managing data, marketing, doing sales and even nurturing customers after they purchased your product.

Infusionsoft® Starter Edition has all the basic features of Infusionsoft. It includes marketing automation, email marketing, a landing page builder, form builder and customer relationship management. The CRM functionality is integrated with these essential features. So basically, Infusionsoft works beyond just managing contacts.

Infusionsoft lead scoring feature is an effective metric to find which leads are likely to buy, which nurturing, who are better be left behind. This type of scaling is essential to build more effective campaign. Although messages are automated, they are sent out according to a customer's behaviour to ensure relevance and timeliness.

With a little add-on to the Infusionsoft® Starter Edition, you can leverage its e-commerce system which is integrated to all the basic features of Infusionsoft for lead generation, customer relationship management, campaign tracking, data management, etc.

Who is it for?

Infusionsoft® Starter Edition is perfect for freelancers, soloprenuers and businesses with small list of customers. It allows up to 500 contacts. The Starter Edition is ideal for organisations that want to develop and grow their customer-base. If needed, it can be upgraded to Infusionsoft® Essential, or above, at any time.

INFUSIONSOFT QUICK PROFILE

STRENGTHS

WEAKNESSES

All in one system

Higher starting price compare to the competition

Powerful all-in-one CRM system

Steep learning curve

High email deliverability

Smart lead segmentation

Multimedia marketing

The complex ecosystem of Infusionsoft makes it a confusing software to tinker around. It will take time and energy to master. Fret not though. Infusionsoft has qualified consultants who can walk you through the processes, techniques and strategies on how to make use of Infusionsoft specifically for your business.

Infusionsoft user reviews via G2 Crowd


1CRM quick profile

1CRM lives by its name. Just like Infusionsoft, it’s an all-in-one system where you can manage your contacts and promote, market and sell to customers under one platform.

You’ll love 1CRM’s beautiful and simplified UI design. The system is customisable according to your business preferences.  Its contact management lets you see interaction history of a lead, prospect or customer.

1CRM can be integrated with essential communication tools like Skype and Livechat as well CMS platforms such as WordPress and Joomla.  With this software, you can also manage your projects, assign tasks, set deadlines and do other essential project management workflows.

The platform lets you create quotes using different currencies. It has sales and marketing automation.  It has the ability create invoices on-the-go with the 1CRM mobile app. What’s beautiful about it is that you can export your data at anytime without any obligation or extra fee.  1CRM can also be integrated with Google Applications

So at a glance, 1CRM is CRM with full-fledged order and project management tools.

Who is it for?

1CRM is perfect for large enterprises, SMEs and freelancers. It suits best for Project Manager, HR's and Service Providers. Its supported languages include English, French, German, Italian, Spanish

1CRM QUICK PROFILE

STRENGTHS

WEAKNESSES

Reliable and easy to understand UI

Clunky updates (according to user reviews)

Self-hosting capability

Complicated email marketing set-up.

30-day trial

Poor customer service (according to user reviews)

Among the common complaints of users is 1CRMs unstable, buggy features and poor customer service.

1CRM user reviews via G2 Crowd


SIDE BY SIDE SIMPLIFIED COMPARISON

FEATURES

INFUSIONSOFT

1CRM

Advanced marketing reports

✅

✅

Customer Relationship Managment

✅

✅

Marketing automation

✅

✅

Invoices creation

✅

✅

Project management and tracking

x

✅

Google products integration

x

✅

E-commerce and shopping carts

✅

x

Lead segmentation

✅

x

Multi-media marketing

✅

x

Lead scoring

✅

x

Event management

✅

x

SMS marketing

✅

x

Predicitve analytics

✅

x

Membership site creation

✅

x

Mobile apps

✅

✅

Zapier integration

✅

x

The Final Verdict

You have more than one customer, that is for sure. Maybe you have a hundred, a thousand or ten thousand -- whatever. But you wanted to make them feel that you connect to them one on one and you can manage these numbers in a simplified way.

These two promise these benefits.

When it comes to investment, the first thing we are looking for as businesses is the reliability of the tool. Now, although both Infusionsoft and 1CRM have good reputation in the marketplace,  if we were to look on important factors like flexibility, features and product trustworthiness, our go-to recommendation would be Infusionsoft.

And here’s why . . .

Infusionsoft is loved by its client-base for its reliability and features. Beyond Customer Relationship Management, Infusionsoft’s power to automate administrative tasks, streamline marketing processes, sell and keep generating new customers makes it a winner.