As the world gets back to normality, NOW is the time to implement this simple AND proven system of generating leads and making sales, ALL on autopilot.

Hi, David Holland here.

Over the past twenty years, I’ve helped thousands of business owners to implement a system that:

  • Generate leads
  • Nurtures those leads
  • Turns those leads into conversations, customers and cash
  • ALL on autopilot

And today, I want to explain how you can get your hands on this system, and get it working for your business within 30 days flat.

But before I explain more, let me tell you what this system ISN’T:

  • It’s NOT complicated – in fact, you don’t need to be any sort of “techie” for it to work for you
  • It’s NOT specific to one type of business or industry – every business in the land can use the system to generate leads and make sales
  • It’s NOT expensive – the system can be implemented for very little upfront cost, and a very low ongoing investment; investment that will be dwarfed by the return you’ll get from it
  • It’s NOT something that’ll force you to abandon your existing software
  • And finally, it’s NOT a “system” that I’ll teach you, and expect you to implement for yourself. Instead, my team will actually build the system into your business, and get it working.

Right, those are the main points covered off.  

And if you’re still reading, chances are you see some potential value in the system, so allow me to explain why it’s CRITICAL you invest in this system now, rather than putting it off and hoping for the best.

I think we can all agree that our country and economy is in for a bumpy ride over the coming months.

You can’t open a newspaper, read an article or watch the news without hearing talk of the ‘cost of living’ crisis, and it’s not hard to see why.

Our country has a HUMUNGOUS debt as a result of the pandemic, and you can bet your bottom dollar that we’ll be the ones paying for it in tax rises – in fact, one’s already been announced, and will kick in this April.

And – of course – inflation is spiralling; everything’s getting more expensive, and people’s finances are getting squeezed.

History shows us that this will right itself, but in the meantime, here’s the unalterable truth:

People are getting poorer. They’ll have less disposable income.  Which means less money to spend on whatever it is you sell.

B2B, B2C, it’s the same difference – the cost-of-living squeeze has a knock-on impact in every area of life.

Which means that it’s NEVER been more important to be able to out-market and out-sell your competitors, and ensure you generate enough leads and make enough sales to provide for you and your family.

For many years now, plenty of businesses have bumbled along, never really getting serious about sales and marketing, but never feeling like it’s a priority.

Enough customers have come through the door thanks to word of mouth, and while they haven’t pulled up any trees, they’ve had a comfortable enough existence to just keep on keeping on.

Those days are over.

If you want to generate meaningful income for you and your family in 2022 and beyond, you NEED to get good at sales and marketing.

Which – I’m guessing - is about the last thing you want to hear right now.

You see, most business owners didn’t get into business because they love marketing.

They went into business because they were passionate about what they do, and wanted to be in control of their own destiny.

But now, as we stare down the barrel of a year of rising prices, and a cost-of-living crisis, marketing isn’t just important, it’s non-negotiable.

You might say you haven’t got time.  You might say you don’t like it.  You might say that marketing is incredibly confusing, with a million different options available, and no clear idea of which ones work and which ones don’t.

And while you’re probably right about all that, it doesn’t change the facts.

You NEED to be able to market and sell, or this crisis could be the one that sinks you.

There’s no doubt about it that the businesses that do market and sell effectively during this period will come out of the other side in a much, much stronger position.

More money in the bank, more contacts on the database, more well thought of in the sector, the list goes on.

So: what are you going to do?  How are you going to ensure that enough sales and marketing activity happens?

As I mentioned earlier, I’ve got the solution for you.

Over more than two decades, I’ve developed a sales and marketing system that works for ALL businesses, in ALL sectors.

It’s not complicated, it’s not over-engineered, and when it’s built into your business, it works without your involvement.

I call it the Simple Soft-Selling System, and it has four components:


Attract prospects towards your business


Capture those prospects, and secure their contact information


Nurture and build a relationship with prospects


Give them a compelling reason to buy

Using clever software, we can build this ENTIRE system into your business, so it chugs along in the background, and spits you out leads and sales.

There are few technical bits that need to be built to make the system work, but we’ll take care of all of that for you, using our hard-won expertise, and software knowledge. 

Just to be clear, you don’t need to abandon ANY of your existing software – you can still use Salesforce, Pipedrive, or whatever it is you’re currently using.

We use a piece of software called Keap, and if you want to know more about it, and use it more, you’re welcome to, but you’re equally welcome to use the Simple Soft-Selling System as a standalone lead generation system.

Once it’s up and running, you can get on with what you do best, safe in the knowledge that you’re in a better place than your competitors when it comes to sales and marketing.

Because, here’s the other thing about implementing the Simple Soft-Selling System – it runs ALL the time, resulting in predictable numbers of leads and sales.

Summer, autumn, winter, spring – it just runs and runs and runs.

If you want to turn it off and any point, that’s no problem.  But when you leave it running, your sales and marketing is sorted, finished, dealt with.

Each step of the process so far has been extremely good. I’m kept informed, the input from EXELA has been excellent.

Dave Morton

Your Investment (much less than you’d think!)

I mentioned at the start that the Simple Soft-Selling System really doesn’t cost very much.

And that’s half-true.

Because you see, once it’s set up, the System actually won’t “cost” you anything, since it’ll result in more leads and more sales, it’s an investment, rather than a cost.

But in terms of what you need to provide as an upfront investment, I think you’ll be pleasantly surprised.

While the System is “simple”, the software behind it, as well as the technical nous to get it set up is anything but.

There are landing pages to build, email sequences to create, “lead magnets” to construct.

And if we were to sell all of the elements individually, we’d be charging at least £2,000 for the initial set up.  

But your investment isn’t going to be half that. In fact, it’s not even going to be 5% of that.

The Simple Soft-Selling System is usually a cost of £599 + VAT, with an ongoing monthly service fee of £99 a month, but for a limited time only, I’m going to slash your upfront fee by £550.

Which means you can have the Simple Soft-Selling System installed into your business for just £49, as long as you make your investment before midnight on 18th February.

For that £49, you’re getting EVERYTHING you need to generate leads and sales on autopilot, and safeguarding your business against the bumpy road stretched out ahead of us all.

And that’s not all, when you make your investment before midnight on 18th February, you’ll also get TWO highly valuable bonuses:

BONUS #1 Your first 30 days of service, absolutely FREE

We use an advanced piece of marketing software called Keap to create and run the Simple Soft-Selling System, and the cost of this makes up the majority of the £99 monthly service fee.

You’ll get your first month of service, absolutely free, saving yourself another £99, in addition to the £550 you’ve already saved.

BONUS #2 – My cast iron, 100% money-back guarantee.

Invest in the system, attend the workshops and get everything set up.  If – after 30 days – you don’t think it’s right for you, just let me know, and I’ll give you a prompt and courteous refund. 

Decision Time…

Look, here’s the reality, you’ve read this far, which means you’re keen.

And thanks to the guarantee, there really is ZERO reason not to give it a go.

Worst case scenario, you’ll have tried something that didn’t work for you, without it costing you a penny.

Best case, you’ll have a working sales and marketing system set up in your business for under £100, which will work month after month, year after year, and give you peace of mind that whatever’s happening to the economy, you’ll still be able to generate leads and sales.

Nothing to lose, and a lot to gain.

To take me up on my offer:

Click this link and fill in some details
One of our coaching team will call you and schedule a time for a coach to start building your System
Attend your set up call with your coach.
Get the Simple Soft-Selling System installed in your business

It is a first class package! Lovely friendly people. They really know their onions and everyone I have spoken to has been hugely helpful. EXELA are fantastic


Frequently asked questions

Got questions?  Here are a few of the obvious ones, but if you’ve got any more, just give us a call on 01242 375 100 now.

Can I use my existing CRM?

Our template has been designed to work in Keap.  You can retain your existing CRM and systems and link the System to them.  But you will need a Keap Pro system for us to work with.

What software does the system use?

The system uses a very sophisticated and powerful tool called Keap. Unlike many other pieces of powerful software, Keap is very easy-to-use, but you don’t need to know how it works to make the most out of the system.

However, if you would like to know more using it, we’ll gladly help you out.

The cost of using this tool (and long a licence for any IP developed) is covered in your monthly service fee)

Is it cheaper to buy Keap from EXELA or directly from Keap?

As a premium partner, we can provide you with a better value deal that Keap directly. You will get twice the number of users and 5 times the number of contacts included for the same price.

Is there any contract?

No. You can cancel the application at any time providing 10 days’ notice.  Clearly, if you do that you will not be able to use the Simple Soft-Selling System  you have bought from EXELA as it resides in a Keap application.

Can I bring my marketing guy?

Yes, if he/she is committed to your success.  I don't want anyone who doesn't want to be there.  

Do I need to do any prep?

Yes. Your coach will talk you through what you need to do in advance to make the days successful.

Ideally, you will bring a list of 200-300 contacts to be uploaded and images of your products/services on your computer.

They more then delivered on what they promised to deliver on.

Kenneth Nel