Would You Like A Proven System Transplanted Into Your Coaching Firm That’ll Generate You The Leads You Need To Be OVERSUBSCRIBED?

If you’re a coach, consultant or someone who sells your expertise, and you’d like a better return on your marketing activity, the sense of fulfilment that comes when you’re only working on the most exciting and profitable projects and the feeling of being ‘fully booked’, read on…

Hi, David Holland here.

Let me start with a question:

How much easier would your coaching/consulting business be if you had a steady stream of qualified leads coming into your business, eager to do business with you on your terms, allowing you to only work on projects you were passionate about and were adequately paid for?

If your marketing activity and lead flow was the envy of your peers, and your success was seen as something by others within your industry as the gold standard?

I wouldn’t dare answer the question for you, but my guess is that it’s something along the lines of “a lot easier”.

And if that is the case, you’re not alone – it’s most coaching and consulting firms would love to be in that position.

To get there, there’s one thing that matters above anything else:


Which, for most coaching and consulting firms, aren’t that easy to come by; certainly not in the volume that you need to be able to be picky about the work you do and get paid exactly what you want.

And the problem, to be brutal, is that you’re not an expert in generating leads.

There’s absolutely no shame in that, because why would you be?

The reason your coaching or consulting firm exists is because you want to help people with something specific, and the chances are you’re pretty good at that thing.

It’s what you’ve honed your skill and craft in – it’s the reason you get up in the morning.

It’s why you keep going, day after day – because you’ve got something that can improve peoples’ lives, and you want to share it with as many people as possible.

But here’s the problem, you can’t have a positive impact on those peoples’ lives unless you can turn them into clients.

After all, a business that does everything for free is no business at all.

Yes, you can get some of the way just based on referrals and word of mouth recommendations, and if your firm is anything like the other coaching and consulting firms that I’ve come across, that’s probably where most of your business comes from.

Now, there’s absolutely nothing wrong with generating business via word of mouth, but – to speak bluntly – it can feel like a bit of a slog sometimes, can’t it?

Some days it’ll feel like you’re spending almost all of your time trying to get business through the door, when what you really want to do is use your expertise to help people.

But it’s not like you have a choice – without that activity, you don’t stand a chance of bringing enough business through the door.

All of a sudden, you’re not doing what you WANT to do, you’re doing what you HAVE to do.

 And it gets worse.

Your sales and marketing activity doesn’t work that well either.

That’s no surprise really, given that it’s not what you’re trained in, but it’s still massively disheartening to spend a lot of time on something and only generate mediocre results at best from the activity.

And it’s not just disheartening – it creates stress too.

When you’re relying on your marketing to bring you enough clients to put food on the table for you and the people you love, it’s hugely stressful when that marketing doesn’t perform as well as you want; especially given that it’s marketing you don’t even want to be doing in the first place!

That’s the bad news – here’s the good: there is a way for you to generate enough leads to get all the coaching and consulting clients you want, all while spending LESS time and effort on marketing than you are right now.

Don’t believe me?  Well keep reading, because I’m living proof.

Before I started my business, I worked in the corporate world, climbing the greasy pole for organisations like IBM, Proctor and Gamble and Kraft.

As time went on, I tired of the corporate world and eventually set up my own business, Exela Ltd, in 2001.

Exela was a consultancy that helped business owners learn how to use technology to grow – that was my area of expertise and still is.

Taking the giant leap out of the corporate world and into MY own business, selling MY expertise was a very scary step – I’d only really worked in the corporate world, and I knew that the small business market was a completely different kettle of fish.

But having worked in sales for several of those larger organisations, I knew firsthand how vital generating leads is for a successful business.

I also knew that I didn’t want to be doing it.

I didn’t want to be endlessly dialing people who hadn’t expressed an interest, hoping that a sale would jump out at me.

I didn’t want to be schlepping round the country, staying in cheap hotels and eating mediocre food whilst my family was back in Cheltenham.

And it was then that I realised: if I could find a way of getting leads delivered consistently, without a huge level of involvement from me, things would be fine.

If I was able to regularly access people who were already interested in what it was I was selling, then I’d sell a lot more stuff.

What I needed was a lead generation machine.

A system that would generate leads for me without me having to think about it.

So I created one. And the rest – as they say – is history.

These days I run my business from my desk in Cheltenham, without having to work hard to generate leads.

The leads stream in, which means:

  • No Cold Calling
  • No door to door prospecting
  • No tired shows and exhibitions

Instead, I get a steady supply of leads into my database, which get automatically nurtured via email, and when they’re ‘hot enough’, they’ll get a call from my sales team, unless they’ve bought already.

What am I doing while this is going on?

The stuff I want to do!

Because the ‘lead generation’ and sales process in my business doesn’t involve me at all, I’m able to get on with doing the things I wanted to do when I set up my business.

Spending time with my family.

Working on the ‘big picture’ stuff that’ll make the most difference long-term.


Enjoying life.

And ultimately, that’s what it’s all about isn’t it?

Whether we’re in a job or we’re running a business, we all want to enjoy our days, but for most business owners, it’s not as simple as that.

Most coaches and consultants want to focus on delivering exceptional value for their clients, but they’re having to spend too much time and expend too much energy to generate enough leads to just stay afloat.

They want to spend more time with their family, but they know that if they don’t focus enough on selling more stuff, their family’s going to be in dire straits before long.

Take it from me: it’s no way to live.

If you’re working every hour under the sun to generate enough leads and make enough sales to keep the lights on, then you may as well get a job.

Sorry to be brutal, but that’s a fact.

But as I said, there is light at the end of the tunnel; I’m living proof of that.

And you can be too.

You see, the ‘lead generation system’ I created that allowed me to step out of the sales and marketing side of my business isn’t only applicable to me.

You’re in the same boat that I was in – your coaching and consulting firm is set up to sell more of your expertise; my firm was set up for exactly the same reason.

What worked for me can work for you too, and the beauty of it is that it’s incredibly simple:

  • 1
    Craft a compelling web page that gives your ideal prospect a reason to ‘opt in’ and give you their contact information
  • 2
    Send some ‘traffic’ to the page, either from your social media channels or Google.
  • 3
    Create an automated follow-up email campaign that nurtures them, brings them closer to you and gets them more interested in your product
  • 4
    Look at who’s interacting with your emails and showing an interest and give them a call (if they haven’t called you and bought already)

If you can win business when you get a prospect on the phone or face-to-face, then you can do exactly this too.

Correct me if I’m wrong, but I don’t reckon you struggle to convert leads when you’re able to get them on the phone or in front of you.

Because once you get some dedicated time with them, it’s much easier to convince them of the value you can provide.

This system is designed to deliver you those situations – doing the hard work that creates sales situations in your coaching firm.

But here’s the thing:

You’re probably sitting there and thinking:

“This all sounds good, David, but I still have to craft the webpage, come up with the reason to ‘opt in’ AND write all the emails, and even when I’ve done that, I still don’t know how to make it all work technically and I’m no professional marketer, so the system might not even work”

And that’s where we come in.

Because for a LIMITED TIME only, I’m going to do ALL of that for you.

Here’s how it works:

#1 Your Own Landing Page

My team will build a landing page exclusively for your business. It’ll contain compelling copy, and will have all the technical capability required for you to capture all the relevant details of your prospect. (£250)

#2 Your Own “Lead Magnet”

This is the ‘reason to ‘opt in’’. My team will craft a compelling document containing information that your prospect would be eager to consume. They’ll build it so that it’ll automatically get delivered when your prospect fills in your form on your landing page (£250)

#3 Your Own Follow Up Sequence

Once your prospect has given you their details, we’ll need to follow up with them, tell them more about us and pique their interest so they get in touch with you, and that’s why you’ll get a follow-up email campaign automated for you by one of my technicians. (£250)

In short, when you invest in this system you’ll get EVERYTHING you need to generate leads on autopilot.

All you’ll need to do is ensure that you get some ‘traffic’ to the page, and you’ll start generating leads, nurturing leads and making sales, all without lifting a finger.

 (Oh, and if you’re stuck on the traffic side of things, we’ve got several partners we can put you in touch with)

The question is: Do you see the value in this? Have you considered how this would transform your business?

Imagine leads just streaming into your database, on autopilot…

Then imagine those leads being communicated with, warmed up and sold on the benefits of being a client of yours, without you doing a thing…

Imagine receiving emails and phone calls from people eager to work with you, without you having to do all the chasing and manual following up.

If you see the significant value in having a system that’ll deliver you leads without you getting involved, then you’re probably wondering how much it’s going to cost you, and that’s where you might be surprised.

If I was to sell each of these elements individually, I’d be charging around £750.

And even at that price, it’d represent outstanding value, and here’s why:

Stop for a second a think about how much a customer is worth to you.

What’s an average transaction value for you?

And how many times does an average customer transact?

I don’t know your business, but the chances are you’re looking at quite a big figure there – one that dwarfs the £750 it’d cost you to buy each of these elements.

So if this new system helped you to get just ONE new customer this year, it’d pay for itself many times over.

(Just to be clear, I’d expect the system to deliver you A LOT more than one new customer, and the longer it runs, the more customers you’ll get)

However, I’m not going to charge you £750, and here’s why:

  • The reality is that I know how hard it is to run a coaching/consulting firm.
  • You’re one of many firms battling for business, and although you’re good at what you do and you deliver genuine value, the amount of competition in the market makes running a coaching firm a genuine challenge.
  • Not only is there a huge amount of competition in the market, which makes spending money on technology and solutions something of a financial challenge, you also don’t have much time to deliberate about these decisions – you’re working incredibly hard to keep everything going.

And that’s before you even get into the sales and marketing.

I want to make it as easy as possible for you to make this decision, which is why I’m making your investment for what I call my “Lead Generation System” a paltry £49.

Each quarter we take on a new cohort of 12 new coaching and consulting clients who want to move their business forward, and value professional help. The closing date for this quarters intake is 14th June! 

For just £49, you’re getting everything you need to generate leads and make sales, on autopilot, and it doesn’t end there…

In addition to your significant discount, I’m also throwing in Three Bonuses:

Bonus #1 Keap Pro Edition (RRP £79 pcm) at 100%-off for 2 months

Keap is the software we use to create your Lead Generation System, and you’ll get 100%-off for 3 months as part of this offer.

After your first 2-months, it’ll cost just £79 per month, and by then you should have already started generating leads and making sales. You will be billed directly by Keap

Keap is a fantastic Smart Client Management solution that not only helps you with automation, but it allows you to organise your customer database and streamline the processes in your business – we use it for a very good reason: it works.

Bonus #2 EXELA Annual Assistance (RRP £39 pcm) FREE for 30-days

EXELA coaches have worked with over 3,000 businesses in the past 4 years to help them set-up and use Keap®. We have an approach that works.

You get unlimited tickets for you and your team to the 3 Keap® workshops held at our training centre in Cheltenham

Keap® Foundations [1-day workshop] (worth £295 per ticket)

  • How to achieve smart client management
  • Setting up simple marketing automation

Campaigns Intermediate [1-day workshop] (worth £295 per ticket)

  • Creating Funnels
  • Building a consistent lead generation funnel
  • Building a customer survey approach that generates repeat business and referrals

Campaigns Advanced [1-day workshop] (worth £295 per ticket)

  • Putting lead generation on auto-pilot
  • Driving Life time customer value

50% reduction in service fees for bespoke projects

Done-for-You | Done-with-You

  • 1:1 Training
  • Creating new marketing funnels
  • Integrations
  • On-site Training
  • Landing Pages
  • Power Days

Bonus #3 Seven High Performing Campaign Templates (worth £1,200)

We will "push" seven of our best campaign templates into you Keap® application ready for you to set up during the workshops.  

  • 1
    Self Service & Manual Appointment Automation
  • 2
    Lead Generation
  • 3
    Survey and Follow-Up
  • 4
    Killer Questions
  • 5
    Long-term Nurture
  • 6
  • 7

Lead Generation Bundle

  • Lead Generation Systems £750
  • Bonus #1 Keap® Pro Edition at 100% off for 3 months £158
  • Bonus #2 Annual Assistance Free for 30-day £39
  • Bonus #3 Seven Campaigns £1,200

Total Value £2,147.00

To pay today* £49 plus VAT.

Invest in the system, come along to the three workshops and get everything set up.  If – after 30 days from your final workshop – you don’t think it’s right for you, just let me know and I’ll give you a prompt and courteous refund of the £49 you have invested.

It’s Decision Time!

I can’t make this decision for you – it’s one you’ve got to make on your own.

What I CAN do is tell you that when I got the Lead Generation System set up and established in my business, my life was a whole lot better.

I wasn’t running around, desperately trying to get enough leads to make my business work.

I wasn’t spending hours on the phone or on the road on speculative sales visits.

Instead, I was watching as leads streamed into my business on autopilot.

I was less stressed.

I slept better.

I had more time to spend with my family.

And my business was better and stronger than it ever had been before.

What would your life look like if the same happened to you?

If you went from having enough clients to keep you busy, but not enough to generate significant revenue and profit, to completely oversubscribed?

If you moved from a place where your marketing isn’t working as well as you’d like to a place where your marketing allows you to be selective about which clients and projects you take on?

If you ended up in a place where you had an ongoing marketing campaign that delivered you a consistent flow of the right sort of leads, without you investing time and effort in it?

If the answer to any of those questions is, “My life would look better”, then you know what you need to do, and if you’re still unconvinced, then the other thing I can tell you is that there is ZERO risk attached to you taking me up on this offer.

Make the decision to go for it, and if it’s not right for you, I’ll give you all your money back.

Can’t say fairer than that, can you?

All I ask is that you attend the workshop and give it your best shot, but if it’s not right for you, it’s not right for you.

But I think it will be…

Do you like the idea of having a system built that will allow you generate more coaching leads and close more sales for just £49?

If so, you know what to do. Click the big button below now, invest your £100 and secure your space.

What’s the catch? There isn’t one. 

All we ask is that you make your investment before midnight on 15th, as this offer expires at that point.

  • 1
    Our community manager will call you to set up a call with a coach and get you booked on your workshops.  We run multiple workshops each month so you will never have to wait.
  • 2
    Work with your coach to set up Keap® and specify your lead magnet.
  • 3
    Attend the workshop
  • 4
    Get your done for you landing page, lead magnet and follow up series crafted and implemented

What People said about EXELA

Brynley Little FOUNDER, Property Developers Academy

"fantastic range of courses...they really do know their stuff."

Hi there. My name's Brynley Little from Property Developers Academy, and I've recently attended some of Exceller's great training courses on Infusionsoft.

I've been on there getting started training, and also have attended lifestyle marketing recently with David. I must say, its fantastic range of courses that they do offer and assistance. If you're looking to take your business to the next level with Infusion Soft, then I really would recommend connecting with EXELA , as they really do know their stuff. I think, from my point of view, Infusion Soft can be overwhelming, I think with how powerful it is.

But, David and his team put it across in a step by step way, make it really to understand, and I'm really looking forward to my business growing as a result of it, and looking forward to dealing with David and his team ongoing in the future.

Grant Tebb TRAINER, Sandler Training

"Why do I learn from Infusionsoft? Because it turns my pages and pages of notes and idea into an actual campaign that works."

Hi there. Grant here from Sandler training in Oxfordshire.

Why do I learn from Infusionsoft? Because it turns my pages and pages of notes and idea into an actual campaign that works.

I can get all the information I need to get out to potential clients, existing clients, and also people that just want more information. They can get our newsletters, and get our invitations, and they can get everything that I want to get out, it's simple. I don't have to worry about chasing people up, I don't even have to worry about having sent out on set days. The software does it for me. I just want to say thank you David.

Thank you Infusionsoft for making my job and my time here at work so much more enjoyable and so much more easier. Thanks.

Amanda Holges Consultant at Holges Consulting

Great Insights!

The insights provided by David at EXELA gave me exactly what I needed - an understanding of what Infusionsoft™ can do, and how to make a start and what my likely return would be.

Alejandro Feiges GLOBAL DIRECTOR, International Coaching Community

Within a month, we were able to deploy all the features of the platform

Hello, my name is Alejandro Feiges, I'm one of the Global Directors of the International Coaching Community and we really appreciate EXELA help in order to implement Infusionsoft in our organisation.

Within a month, we were able to deploy all the features of the platform and really start seeing the changes that Infusionsoft is causing in our organisation. So we are really happy with the process, the consultancy was really focused on what we want, what we needed and we were helped and the consultant was always listening our needs and providing the best solution in hand in order to make the most of the platform.

So for sure, we are really contacting again EXELA in order to implement further features of Infusionsoft or expanding our knowledge on the platform in that sense. So we appreciate and give our big thanks to EXELA team and we be in touch. Thanks

Elaine Porter Director, Start Software

"We received informative, straightforward coaching..."

We love the fact that EXELA continue to take an interest in our business story as it unfolds - long after completing our Infusionsoft training with them. Similar to EXELA, customer service and care is really important to us—in fact our first automated campaign in Infusionsoft is based on interacting with our clients to ask them “how are you?”

Learning a new system can be challenging, but with EXELA we received informative, straightforward coaching that enabled us to progress forward confidently.