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Your 10 Step Guide to Writing Compelling Copy that Sells
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." - David Ogilvy
You see, anyone can write. But, it takes the hands of a craftsman to write damn good copies that convert readers into buying customers. There’s more to adjectives and superlatives if you really want to persuade buyers through words. Remember that copy is the heart of any marketing or promotional campaign.
While a degree might be an advantage, creativity is the peak necessity to become a successful copywriter. For a copy to sell, it must be memorable, unique and most of all, it should resonate with the target audience.
The world is already bombarded by countless amounts of copies. You can see it wherever you are, from the label of that pancake box you have in the kitchen to those billboards on the roads -- those are all examples of copywriting. Print or digital, copywriting is everywhere.
There’s just way too many copies in the world. People have an automatic filter in their head when reading or listening to words that resonate with their wants and needs. That means it will take a captivating copy to grab the modern consumer’s attention.
The bottom line is, whichever words, jargons, cliché or punchlines you use, the copy should convert into sales. Simply put copywriting as the art of selling through words.
In this course you will learn to:
Analyse what types of copy you need
Hone your copywriting skills; and,
Write copywriting materials that sell
Know what marketing copywriting is
Cover your bases
Watch how your competitions do it
Know who your audiences are
Understand how the parts of a copy work
Find the right copywriting styles
Get to know the principles
Personalised and target
Provide the value and benefit
Don’t forget to automate