Email Marketing for Beginners
About this course
Some great news for you. Email marketing is still the most cost-effective way to communicate your messages to your customers. Marketing studies have revealed every dollar invested in email marketing has a massive $38 return.
While you might have heard that e-mail marketing is dead, this is not true, 61% of consumers enjoy weekly promotional emails. Top performing marketing agencies that use email marketing have 2.5% more ROI than average. People who receive offers through email spend 130% more compared to those who don’t.
These numbers tell you a lot about how email marketing holds its power in the hearts of consumers. Now what’s left to do is to harness its immense power to work for your business.
In this course, you will learn to:
Choose the right technology for your email marketing efforts;
Understand how to make the most of email segmentation, personalisation and targeting;
Reap the full benefits of email marketing without having to spend too much time on it.
Understand what email marketing is all about
Identify email marketing red flags
Make use of the Sales Funnel Concept
Partner with a powerful CRM
Segment your list
Learn how each element of an email work
Automate and sequence sending
Dodge the danger of spam filters
Keep nurturing fresh prospects and old customers
Measure, tweak and improve campaigns