How to Write Sales Boosting Bullets in 8 Steps

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How to Write Sales-Boosting Bullets in 8 Steps

There's an art to creating bullets that drive sales, and if you do it well, you can be persuasive without resorting to hype. Your bullets can be written in your brand's voice and style (even in "boring" or "straight-laced" industries) and still build desire and drive action. We'll walk you through a 8-step process for writing sales-boosting bullets that will take your copy from so-so to oh-wow—regardless of your voice, style, or industry.

This How To Guide  is intended as a checklist for creating powerful, persuasive bullets that make your copywriting stand out. It is not a complete course in copywriting but will help you master one element of layout & design that's essential for success.

Why do you need bullets in your copy?

  • First, bullets are teasers, instantly building curiosity and urgency while drawing attention to your product's unique benefits.
  • Second, because bullets are short, punchy snippets of text, they're able to engage people even when they aren't reading carefully—which, let's be honest, is most everyone on the web.
  • Finally, bullets are a powerful conversion element, focusing people's attention on the deep benefits of your product, moving them closer to the sale.

Of course, bullets aren't as easy to write as you might think.

There's an art to creating bullets that drive sales, and if you learn how to do it well, you can be persuasive without resorting to hype. Your bullets can be written in your brand's voice and style (even in "boring" or "straight-laced" industries) and still build desire and drive action.

That's what you'll learn how to do in this execution plan. We'll walk you through a 8-step process for writing sales-boosting bullets that will take your copy from so-so to oh-wow- regardless of your voice, style, or industry.