Public Relations (PR) should do your company wonders. Your outreach programs must be able to help your company, brand and reputation and increase conversion from your PR efforts. When done right, PR can win you allies: media channels, brand influencers, brand fans and even new investors.
While they say good or bad publicity is still publicity, that is not the case in the business world.
Bad publicity might still be a “good” publicity if you are Britney Spears, Paris Hilton, Miley Cyrus or some other famous Hollywood celebrities. Yet, that is not how it works, especially if you want to maintain a good reputation and solid credibility in the business arena.
For the business arena, Public Relations means putting up efforts to generate or maintain the good face of a brand, product or a company as a whole through a multi-channel approach -- digital and offline.
This course is your A-Z to successful Public Relations.
You will learn to:
- Plan, strategized and implement PRs
- Find the right channels for your PR events and materials
- Develop hooks to attract media outlets
- Evaluate campaign efficacy
- Properly monitor your PR efforts
- Build a simplified checklist for your PR to-dos
Your Coach’s Note:
Bill Gates (yes, the genius behind Microsoft) one said, “if I was down to the last dollar of my marketing budget, I'd put it into PR.”
You see, there is something about Public Relations that works like magic.
There are loads of outreach strategies out there. Even more now with the rapid growth of digital marketing. Public Relations is never dead and it’s here to stay.
Technology has sent PR into great lengths of challenges when it comes to reach and how Public Relations is handled. So much has changed since the giant waves of Facebook, Twitter and Google washed ashore on people’s bay.
What you will learn from this course focuses on both offline and online Public Relations strategies to make sure that no opportunity slips away.
Put your business in front of more customers as you get into Google’s top page.
In this course, you will learn to leverage Google My Business page to bring more customers, increase engagement among online audience and grow your bottom line.
Your Google My Business (GMB) plays a huge role to your reputation and brand.
It’s easy to set up a Google Business Page but it is a hefty job to make this simple listing to increase your conversion.
- Photos to showcase your business
- A valid business physical address
- A Google Account
You will learn to:
- Create your Google My Business
- Optimise your GMB
- Bring new customers through GMB
- Getting more reviews to your GMB page; and,
- Maintain a well-converting Google My Business page
Every now and then, or too often, you’ll come across methods that don’t simply work. Especially in today’s digital age, there are way too many “strategies” out there. Most of which cost you a lot of money and don’t work the way you expected them.
The strategies that get you pulling your hair, the ads that nobody even cared and those desperate moves to lure new customers to your lair -- you’re not alone on those.
Statistically speaking, only 1 in 10 businesses succeed.
There is no such thing as “instant” magic to dominate the World Wide Web -- not unless you're a big company with huge fortune to throw at ads and marketing.
However, a simple Google My Business can boost your overall bottom line when you know how to effectively optimise it and bring that page into the attention of people who are using Google to search information relevant to your business.
Here’s the course that gives you a guaranteed strategic approach to getting higher visibility among your target audience simply by optimising a Google My Business page.
Products and services out there are screaming that they are the best that you could ever have. In reality, not all of all of them are the best and it’s no surprise that you don’t trust these ads and marketing messages.
Your customers and your future customers feel the same about your product. It takes more than just a catchy headline or attractive ad commercial to win their hearts.
This is where the power of customer reviews comes to your rescue. Reviews are more than just social proofs. Customer feedback reinforce the credibility and performance of your products beyond how you promote them.
A study targeting the holidays concluded that 98% of consumers say user-generated reviews are helpful to their buying decisions during these seasons. 88% said they trust online reviews as much as they do personal recommendations. Surprisingly, only less than half of the surveyed company owners said they have review strategies.
In this guide you will learn to harness the power of customer reviews to improve your business.
- Learn the importance of online reviews for your business
- Identify types of reviews and see which works best specifically for your business
- Make use of available reviews
- Cover your bases
- Automate acquisition and monitoring strategies
- Establish the best time to ask for reviews
- Continuously nurture relationships
In today’s age where laziness equals convenience and has become synonymous with easy, it's no surprise that video marketing now has its own spotlight in consumers’ hearts. Study after study shows that people prefer to watch rather than read.
People have a very short attention span of as little as 8.25 seconds while on the Internet. A video, is therefore the catchiest medium if you want more strategic conversion.
Videos are not only effective but also more engaging. That is why 51.9% of marketing professionals, out there, say that video is the best way to improve ROI on their online efforts.
In this guide, you will learn to:
- Find suitable video content that resonates the most with your specific audience
- Bring higher conversion rate from your video production efforts
- Measure and improve your efforts through strategic Key Performance Indicators
- Identify the core goals and objectives for creating the video
- Find the type of video content that best suits your audience and goals
- Choose your video style
- Present your video strategically and beautifully
- Measure your efforts results with powerful Key Performance Indicators
Unless you are from the dark ages, you might have not heard about TripAdvisor. TripAdvisor is a go-to site to learn more about places.
What's not to love about TripAdvisor?
People can search for reviews and opinions about rentals, restaurants, attractions and hotels. These are real reviews from real people with real experiences of places and their opinions put value on how businesses and how people connect with them. Simply put, reviews help TripAdvisor users on their booking/buying decisions.
TripAdvisor has 96 million members with 500 million (and counting!) reviews from people all over the world. The site recently earned 390 million monthly visitors and those are expected to grow.
What do the numbers say to businesses like yours?
These numbers simply mean conversion. With TripAdvisor, there’s the opportunity to reach more people who are looking for your business. The good news is that getting your business to TripAdvisor is FREE.
In this course, you will learn to use TripAdvisor to expand your reach to online audiences and bring in more clients or customers. Ready?
- Understand how TripAdvisor works for businesses
- Create/claim your TripAdvisor Business page
- Manage and optimise your listing
- Collect more reviews from clients and customers
- Keep monitoring. Keep improving
Some great news for you. Email marketing is still the most cost-effective way to communicate your messages to your customers. Marketing studies have revealed every dollar invested in email marketing has a massive $38 return.
While you might have heard that e-mail marketing is dead, this is not true, 61% of consumers enjoy weekly promotional emails. Top performing marketing agencies that use email marketing have 2.5% more ROI than average. People who receive offers through email spend 130% more compared to those who don’t.
These numbers tell you a lot about how email marketing holds its power in the hearts of consumers. Now what’s left to do is to harness its immense power to work for your business.
In this course, you will learn to:
- Choose the right technology for your email marketing efforts;
- Understand how to make the most of email segmentation, personalisation and targeting;
- Reap the full benefits of email marketing without having to spend too much time on it.
- Understand what email marketing is all about
- Identify email marketing red flags
- Make use of the Sales Funnel Concept
- Partner with a powerful CRM
- Segment your list
- Learn how each element of an email work
- Automate and sequence sending
- Dodge the danger of spam filters
- Keep nurturing fresh prospects and old customers
- Measure, tweak and improve campaigns
Customer Relationship Management (CRM) software is a versatile system that can automate processes simply by sequencing workflows according to your team or organisation's needs. Common tedious tasks such as providing marketing support, setting up appointments, follow-ups, after-sales supports and even day-to-day routines can be automated.
Since a CRM is going to be an investment for your organisation, choosing the right system is crucial. You need to get it right the first time or you might end up wasting money, resources and time.
Your software should meet the needs of your small business and have all the necessary features to automate tasks and works. Overall, you are looking for a CRM system that increases your bottom line by maximising productivity and efficiency.
In this course you will learn to:
- Set a realistic budget for your CRM software
- Make the most of a CRM system
- Identify the right system specific to your business
- Know the points to consider
- Identify what benefits you are looking for
- Consider your hardware
- Analyse CRM integration with your current tools and platforms
- Find what support you will get for your CRM
- Research the industry profile of the vendor
- Master your system
- Build your team’s CRM “muscle memory”
Every business loses customers to disinterest or competition. While there are loads of other opportunities to get fresh customers to your door, retention is still more strategic than acquisition.
Do you know that bringing in new customers costs 7 times more than nurturing the existing ones? 44% of companies have greater focus on customer acquisition while only 18% pays enough time on their retention strategies.
Now is the right time to begin wooing those lost customers back to your door. In this course, you will learn to:
- Analyse which customers to nurture and who to let go of
- Win back potential customers
- Retain their loyalty to your brand
- Find out who you lost
- Pick customers to revive
- Analyse why they slipped away
- Formulate your resolutions strategy
- Wow and win them back
- Automate your processes
In digital marketing, if you want to convert audiences into buying customers, you need a landing page. A landing page is a webpage where a visitor gets redirected to from ads, promotional materials, other websites or search.
If you want your landing page to convert, it should be conversion-focused. That is made possible with the combination of gorgeous design and powerful copy that resonates with the audience.
A landing page could be the beginning of a fresh relationship. It allows you to see which prospects are more engaged. It will even help you understand what methods and approaches don’t work on certain campaigns.
Landing pages make it easier to generate leads. With power design and copy, you can practically breathe life into your landing pages and bring in more customers or clients to your business.
In this course you will learn to:
- Identify specific types of landing pages you need for your campaign
- Build powerful landing pages that convert
- Launch, test and measure your efforts for sustainable conversion
With examples and tips from top performing companies.
- Master the concepts of landing pages
- Find what you need a landing page for
- Identify your goals
- Know the parts of a landing page
- Automate your campaigns
- Test. Launch
- Analyse and measure
Everybody wants to get stuff done but not everybody gets stuff done. As familiar as that might sound, you know it’s true.
In a world full of distractions like emails, phone calls, and even unnecessary meetings, almost everyone would agree that it is hard to get things done. It is even harder when you already have mountains of backlogs and a huge to-do list ahead.
Productive people create practices, habits and routines that differentiate them from the rest. No, they’re not superhuman. They simply happen to have control over their time, attitudes and beliefs.
Whether you’re a solopreneur or somebody who plans to be one, this course will come in handy for you. You will learn tips on how to make the most of your time and execute these strategies to your own lifestyle.
In this course you will learn to:
- Build a fresh perspective on how you can maximise your time
- Get more productive without burning yourself out
- Measure your productivity
- Automate tasks to get more things done in less time
- Have a don’t do list
- Get the big ones done first
- Control communications
- Ease out the Monday blues
- Learn to say No
- Unleash the procrastinator in you
- Automate, because . . . why not
- Measure results not time
The purpose of a lead magnet is to gather contact information of prospective future customers so you can nurture them and finally bring them to the end of the sales funnel.
That might sound easy but it takes quite an effort to create one that gets you more customers.
Consider a lead magnet as your first impression to your future customers and remember that you only make a first impression once. You have to get it right the first time. Every element on your lead magnet should portray relevance to your target audience.
In this course you will learn:
- The core essentials of a lead magnet
- To create highly-converting materials
- To test and measure your lead magnet campaign
- Understand what a lead magnet is
- Make your lead magnet consumable
- Know the core elements
- Find out which lead magnet type to use
- A/B test and measuring impact
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." - David Ogilvy
You see, anyone can write. But, it takes the hands of a craftsman to write damn good copies that convert readers into buying customers. There’s more to adjectives and superlatives if you really want to persuade buyers through words. Remember that copy is the heart of any marketing or promotional campaign.
While a degree might be an advantage, creativity is the peak necessity to become a successful copywriter. For a copy to sell, it must be memorable, unique and most of all, it should resonate with the target audience.
The world is already bombarded by countless amounts of copies. You can see it wherever you are, from the label of that pancake box you have in the kitchen to those billboards on the roads -- those are all examples of copywriting. Print or digital, copywriting is everywhere.
There’s just way too many copies in the world. People have an automatic filter in their head when reading or listening to words that resonate with their wants and needs. That means it will take a captivating copy to grab the modern consumer’s attention.
The bottom line is, whichever words, jargons, cliché or punchlines you use, the copy should convert into sales. Simply put copywriting as the art of selling through words.
In this course you will learn to:
- Analyse what types of copy you need
- Hone your copywriting skills; and,
- Write copywriting materials that sell
- Know what marketing copywriting is
- Cover your bases
- Watch how your competitions do it
- Know who your audiences are
- Understand how the parts of a copy work
- Find the right copywriting styles
- Get to know the principles
- Personalised and target
- Provide the value and benefit
- Don’t forget to automate