We Help

You achieve more leads, more sales, more profit

We use proven marketing and sales technology to deliver cost effective benefits.

Why work with us

Objective Focused

We set clear goals and design campaigns that deliver


We have years of experience in delivering practical solutions


We deliver campaign assets quickly. Implementation is critical.

Campaign Control

We control costs carefully to get big benefits for low budgets

What is Campaign Marketing

Campaigns start with a clear objective

Focusing on a specific objective keeps everyone aligned. Hard tangible benefits are achieved by coming up with very practical and affordable marketing assets that are implemented quickly. While creativity and experience play a key role in designing the campaigns, each task is broken into small steps that are easy to execute.

Example Campaign Objective
Customers served! 500 Completed projects
Customers served! 500  5 ★ REVIEWS
Customers served! 500 MILESTONES ACHIEVED

How we work



We discuss your needs and set project objectives.  We break down projects into individual Campaigns and Task Lists. We craft small steps that can be developed, built and tested at low cost.



Campaigns are comprised of assets that work together to create the outcome. We build reusable assets that will deliver returns for years to come. We select the most appropriate technology for the job.



We get the campaigns "live".  We do whatever it takes to start testing and optimising.  We can train you, work with you and do it for you. We leverage an extensive network of experts so you do not need to.

Our Team

David Holland

Marketing Brain

David Holland

Andy Wroe

Andy Wroe

Tech Genius

Andy Wroe

Oliver Corless

Oliver Corless

Adverting Guru

Ollie Corless

If you have questions, we have answers!

What businesses do you typically work with?

Customers who come to us are looking for ways to improve their business and get ahead of their competition. They want more sales and more leads, but they also want to save time. In order to meet these needs, we offer a comprehensive onboarding process that helps them get the most out of Infusionsoft. We work with them to understand their business model, their goals, and how Infusionsoft can help them achieve those goals. We Then we provide training and support as they get started using Infusionsoft. Our goal is to help them succeed, and we have a proven track record of doing just that. Over the past 15 years, we have helped 4000 companies onboard onto Infusionsoft and reach their potential. If you're looking for ways to improve your business, we can help you too. Contact us today to learn more about what we can do for you.

What services do you offer small business owners?

At our company, we understand that our customers are always looking for ways to improve their business. Whether it's generating more leads, making more sales or simply saving time, they are constantly searching for ways to increase efficiency and get ahead of the competition. That's why we offer a variety of services designed to help them achieve their goals. From campaign management and marketing automation to content production and digital plumbing, we provide everything they need to succeed. And because we're always keeping up with the latest changes in the industry, we can provide them with the cutting-edge solutions they need to stay ahead of the curve. So if you're looking for a company that can help you reach your business goals, look no further than us. We're here to help you succeed.

Do you have any tips for small business owners who are just starting out?

Starting a small business is a big undertaking. Not only do you have to worry about the day-to-day operations of your business, but you also have to think about the long-term growth of your company. While there's no surefire formula for success, there are a few things that all successful small businesses have in common. First and foremost, they have a clear vision for their business. They know what they want to achieve and they have a plan for how to get there. Additionally, successful small businesses are always looking for ways to improve. They're constantly experimenting and trying new things, and they're not afraid to fail. Finally, successful small businesses are passionate about their work. They love what they do and they're always looking for ways to make their business better. If you can staying focused, driven, and passionate about your work, you'll be well on your way to starting a successful small business.

What do you think is the biggest challenge that small businesses face?

The biggest challenge that small businesses face is the ability to compete with larger businesses. Large businesses have the advantage of economies of scale, which means that they can produce goods and services at a lower cost per unit. They can also spread their fixed costs over a larger number of units, making their products more affordable. In addition, large businesses often have access to better technology and more resources, giving them a further competitive advantage. As a result, small businesses need to find ways to differentiate themselves in order to compete effectively. This can include offering unique products or services, providing superior customer service, or focusing on a specific niche market. By carefully identifying their strengths and targeting their efforts accordingly, small businesses can level the playing field and achieve success.

Are there any industries that you don't work with? If so, why?

There are many industries that can benefit from a campaign approach to generating more leads and sales, and saving time. Our company has worked with different types of businesses, including professional services, clinical services, and home services. If you aren't sure if our approach is right for you, please contact us. We will be happy to discuss it with you in more detail. Thanks for considering our company!

Are there any major changes happening in your industry that small business owners should be aware of?

The digital marketing landscape is constantly evolving, and small business owners need to be aware of the latest trends and technologies if they want to stay ahead of the competition. One of the most significant recent changes has been the rise of artificial intelligence (AI). AI-powered chatbots can now handle a wide range of customer queries, freeing up human agents to focus on more complex tasks. In addition, AI is being used to create more targeted and personalized marketing campaigns. Another major change is the increasing importance of visual content. With platforms like Instagram and Snapchat becoming more popular, businesses need to create engaging visuals that will capture the attention of potential customers. Finally, businesses must also adapt to the ever-changing algorithms of social media platforms. For example, Facebook now prioritize posts from friends and family over commercial content. As a result, businesses must find new ways to reach their target audience on these platforms. By staying up-to-date with the latest industry trends, small business owners can ensure that their digital marketing efforts are effective and efficient.

How much does it cost

The three main costs associated with running a lead generation campaign are the cost of software, service costs, and advertising expenses. The software can be expensive, but there are many great free options available. Service costs are typically low, and advertising can be done for free or at a low cost.

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How Much Should You Budget for a Lead Generation Campaign?

How much should you budget for a lead generation campaign? It depends on several factors, including the size of your target market, the type of lead generation activities you plan to use, and your overall marketing budget. In general, most companies should expect to spend at least 2-5% of their total revenue on marketing activities. Speak with a qualified digital marketing agency like EXELA Limited for help developing a realistic budget based on your specific needs and objectives

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Why do you have a membership

The benefits of having a membership programme are numerous. If you're looking for ways to save money and time while growing your business, then a membership programme is right for you! 

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Are there any contracts

No. The software we suggest, our membership and all our services does not require a contact.

Do you give discounts

As an EXELA member, you're entitled to discounts on training, support, and assistance.

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How do you determine the price

We source the software tools that we need to do the work for you and provide you with the costs. We prefer you buy the tools directly so you can see the costs and retain ownership of the tools. Our services are charged at £99 per hour plus VAT. We track time using a project management tool and provide you with visibility of any costs.

Can I source the tools cheaper

We know that as a small business owner, you need to save money wherever possible. That's why we work hard to get you the best discounts on tools available.

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How much does the average Campaign cost

The average marketing campaign costs between £350 and £750. This varies depending on the size and scope of the campaign, as well as the industry. However, a well-executed, thoughtfully planned campaign will cost more than a last-minute effort cobbled together with whatever resources are available. A targeted approach can reduce waste by only investing in the best prospects.

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Do you offer a money back guarantee


For any of the special offers we make we always offer a money-back guarantee.

If you are not happy with the work that we do with you we don't charge you.

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David is great at finding out what your needs are then finding solutions within Infusionsoft to suit your needs. He was always quick to respond as well whenever I had to email him a question. He also has amazing ideas which helped my sales process immensely. My closing ratio before I met David was about 33%. After implementing a webform 1 and 2 process, it helped me qualify my leads much better, saved me time, and helped me close at a much better rate. I am now closing close to 50% of my leads with this new process David implemented. The other thing David has helped me with is automation. I can now through opportunity management sell my clients through the different stages. This is also helping my closing percentages. But just importantly its saving me TONS of time, which is my most valuable commodity. My goal is to have the greatest, most efficient, technologically advanced sales machine in the industry and I look forward to having David help me achieve that goal.

Brian Young


Hi my names Keith Crockford from Rapid Adventures.

I've been using Infusionsoft with EXELA now for just over a year. I've done all the training courses with David and they were all just brilliant, and taught me everything that I needed to know to get my teeth stuck into Infusionsoft.

I'm still learning with Infusionsoft every day, and the good thing about EXELA is that they are always there at the end of the phone to help you out. Or if you haven't got time to do it yourself, they get on and do it for you.

I would certainly recommend EXELA for anyone looking to use Infusionsoft, especially if you want some training then David's the man to go to. So get your Infusionsoft with EXELA.

Thanks very much.

Keith Crockford

MANAGING DIRECTOR, Rock and Rapid Adventures

Hi, my name is Chris from CDC Accounting Limited, and today I just wanted to send a video testimonial for David Holland and all the guys over at EXELA. I've known David for about a year now, and 12 months ago I went on some Infusionsoft training, very informative days.

Actually been on four or five days training since.

It really helped me understand Infusionsoft and how it can help my business. I've also used their support team. I had a particular issue with what I was doing with the campaign, sent an email off to their support team. Within minutes somebody had arranged a call. Later that day we had that call and solved the issue. Fantastic service.

I've also been quite recently to an event that they put on for full business owners. It wasn't a how to use Infusionsoft or how to sell Infusionsoft day. It was a how to make your business better day, networking with other businesses, with other uses, and it was really informative, really great day.

Thanks again to David and your team for putting that on. We love Infusionsoft and we'd recommend it to anybody, and EXELA. Cheers.

Chris Cheeney

DIRECTOR, CDC Accounting Ltd.

“Here at citrusHR – a fresh approach to HR for small and growing businesses - we recently undertook a training course with Jamie from EXELA, and found it to be a great help in deciding how to move forward with the software. Not only did he help us to set up new users in the right way, but he even went right into the details of campaign builder to generate the automation that we needed – showing us things we didn’t even know were there in the process!

Throughout the training, he would answer all our questions quickly and as simply as possible; and made sure to let us know that where he couldn’t give us the answer we were looking for he would go the extra mile to find it for us at a later date.

As a Software As A Service business, we need our marketing to be automated as far as possible. After all, we can’t work 24/7 like our product does! Jamie’s help was invaluable in showing us not just how Infusionsoft could automate emails and other direct marketing, but also how it could help us structure our own sales process.

We’re very happy with how the training day turned out, and are looking forward to providing a more streamlined and even more effective HR software and support service to our customers and prospects now that we know a bit more about what Infusionsoft can do!”

David Lester


Good afternoon. Jonathan here, from AgentCentric, and this is just a quick video testimonial in support of David Holland and his fantastic team there at EXELA Cheltenham.
We came on board with Infusionsoft a few months ago and I have to say that from point one through all the various training sessions and also the one-to-one coaching with people like Jamie, have just been invaluable. Our own business has been growing rapidly since, but it's also helped, in a huge way, our internal management.

As well as automatic lots, the stuff that had previously taken us an absolute age to do, we're also able to much better manage our internal workflow and staff by using the Infusionsoft features such as tasks, and such like. But yeah, I couldn't recommend Infusionsoft and the support that comes with it through EXELA high enough. I would give it a go, so do have a look.Get in touch with Dave and the guys on his team, as they're absolutely fantastic. Very open, very warm, and more than happy to help.Cheers for now, and have a great afternoon. Bye.

Jonathan Harris

Marketing Manager, AgentCentric

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