August 21, 2020

Business Management

You might remember, back in February/March 2019 there was a massive issue with email deliverability.  Everyone started blaming there CRM software.  But in reality, they didn’t cause the problem, nor can they fix it! Google, Verizon, AOL/Yahoo and all the big Internet Services Providers (ISP) all throw their toys out of their cots, at the same

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July 27, 2020

Uncategorised

Google Web Stories Google’s new Web Stories Plug-In for WordPress A couple of weeks ago, Google released a WordPress plug-in focused on created Web Stories.  As is often the case with Google, this is a small step in a project that started a couple of years ago, namely the AMP project.  I won’t bore you

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June 20, 2020

How to

Some great news for you. Email marketing is still the most cost-effective way to communicate your messages to your customers. Marketing studies have revealed every dollar invested in email marketing has a massive $38 return. While you might have heard that e-mail marketing is dead, this is not true, 61% of consumers enjoy weekly promotional emails.

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June 20, 2020

Tools

Say it in less that 60 secondsGet attention, feed the viewer, get shared and get viewers to come back for more.Let’s imagine that your ideal audience is in a line in a coffee shop waiting 2 m apart from the people in front and behind.  They have about 10 minutes but need to be alert

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June 17, 2020

How to

Unless you are from the dark ages, you might have not heard about TripAdvisor. TripAdvisor is a go-to site to learn more about places. What’s not to love about TripAdvisor? People can search for reviews and opinions about rentals, restaurants, attractions and hotels. These are real reviews from real people with real experiences of places and

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