Business Management Archives - EXELA

Category Archives for "Business Management"

25 Things Every Small Business Should Automate

25 Things Every Small Business Should Automate Want to download this article as an eBook?Don’t have time to read the whole thing now? Or perhaps you want a printable version to print and annotate with all your own marketing ideas? Download the following article as an eBook by pressing the button below. Download It Now! […]

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Turning Your Website into the Ultimate Converting Machine

Turning Your Website into the Ultimate Converting MachineThe 14 Step Checklist1. Clear Objective And PurposeMost small business websites are what we’d call a ‘brochure site’, this means people can land on your site and have a little look around but there’s no clear next step or objective to move them towards becoming a customer.So to […]

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How to Set Up Your Autoresponder Sales Sequence

How to Set Up Your Autoresponder Sales SequenceWhat is an Autoresponder?Autoresponders are email sequences automatically sent out to a list of prospective customers, who’ve recently ‘handed over’ their details in exchange for something of value (free report, newsletter, more information, a purchase etc.)Different Types Of Autoresponders Out of office messagesReminders (appointments, ending memberships, annual events)Paid for […]

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Using The Ideal CRM System For Your Business

Using The Ideal CRM System For Your BusinessBenefits Of A CRMHaving a solid database is a top priority for any business with a desire to grow and achieve great things – but that database isn’t worth much if you don’t have an effective way of interacting and engaging with the contacts in it.The ability to […]

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Growing Your Database

Building Your Database”The money is in the list” and you should be deadly serious about making the most of your database.For pretty much any business, your database is the heart and soul of your marketing. Everything revolves around your database.When we talk about your database, we’re talking about your list of people…who have bought from […]

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Getting Back Lost Customers in 7 Simple Steps

Getting Back Lost Customers in 7 Simple StepsStep 1: How Many?The first job, tally up how many current customers you have right now.  Either how many are paying you or you have a good enough relationship with them, you know they’ll call you when they need your product or service.Now tally up how many customers […]

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Customer Loyalty Programmes

Customer Loyalty ProgrammesCustomer loyalty programmes are tried, tested and well-proven. Here in the UK, supermarket giant Tesco’s ‘Clubcard’ and the Boots ‘Advantage Card’ are Britain’s two biggest loyalty programmes, and they both do a good job of helping those big companies to keep their customers.Customer loyalty programmes offer a couple of big opportunities: The first is […]

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Google My Business

Google My BusinessHere’s some food for thought:97% of consumers search for local businesses online73% of all online activity is related to local content1 in 5 searches related to locationIf you – like so many other businesses out there – rely on Google to generate leads and enquiries, these stats have huge implications. It’s vital then, that […]

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Becoming an Entrepreneur

Becoming an EntrepreneurThe following article takes you through all absolutely everything you should be considering before making any steps towards starting your own business. This article will be covering the following topics to consider before taking the dive and starting your own business. WhyWhenWhoStarting upEssentialsWhy?Why do you want to get into business? People buy WHY you do […]

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Starting Your Own Business: Types of Company

Setting Up Your Own Business: Types of CompanyThinking of starting your own company? Have you even began to consider what type of company you would be setting up? And what the financial and logistical repercussions would be? Below is a list of the types of company you can set up to get you thinking of […]

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Branding Your New Business

Branding Your BusinessSo, you’re going to start your own business. That’s great! But not too sure on where to begin with the branding? Take a look at our tips below on how to conjure up a name and a logo suitable for your new business endeavour.The Name What are you going to name this fantastic new […]

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The Essentials to Starting a New Business

The Essentials to Starting a New BusinessThinking of starting your own business? Don’t actually know where to even begin? Below are all the essentials you’ll need to consider before starting your own business, with a break down of what each one means, and how you’d go about sorting it for your own business.Business bank accountYou’ll […]

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Task Management

Task Management So you’ve just started off with Infusionsoft, you are enjoying the benefits of campaign automation. It’s not quite as clear as it could be yet but you are getting there, and you are excited about how much time you are going to save and how much more value you will be able to bring […]

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Working with Fiverr

How to use Fiverr and other job sites toget high quality work done quickly,without breaking the bank.As business owners and marketers, we’ve all got a lot of stuff that we need to do.(Well, we do if we’re serious about growing.) And in my experience, there are two things that stop us getting the things we wantdone: Time […]

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How to Incentivise Employees

Why You Should Incentivise Your Employees About 75% of organisations around the world use some kind of incentive program to reward their employees. Have you done your part yet? Incentivising your workforce should be a part of your organisational and business plan. This is a motivational strategy to drive your employees to their peak performance. […]

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How to Create a Referral Program to Grow Your Client Base

How to Create a Referral Program to Grow Your Client Base Client retention is a necessary strategy for every firm, next to acquisition, of course. More clients simply mean more money for your firm. Marketing studies cited that more than 90% of consumers base their buying decision based on recommendations. And this should be a […]

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The Kind of Clients that Stay and Refer

The Kind of Clients that Stay and Refer The process of finding ideal clients begins by dissecting the anatomy of your firm. Although this may look a bit strange, this is where you should be honest with your strengths, weaknesses, value proposition and unique selling point. How are you doing so far? If you want […]

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Easier Transition from Compliance to Advisory with CRM

Easier Transition from Compliance to Advisory with CRM You are about to challenge the status quo of your own accounting firm. The shift from compliance to advisory is going to be a bumpy ride for you and your team. There will be a huge volume of contacts to manage and information and numbers to crunch. […]

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How to Fail-proof Your Transition from Compliance to Advisory

How to Fail-proof Your Transition from Compliance to Advisory Compliance is not hitting the mark for clients anymore. If you want to create sustainable success, building an advisory sector is a game-changer that will not only keep you afloat but also brings more opportunities to your door. These days, businesses want their accounting providers to […]

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Cloud Computing for Your Business Advisory Firm

Cloud Computing for Your Business Advisory Firm Unless you’ve been hiding under rock, you wouldn’t have a clue what cloud computing is. But as an accounting firm that has built some reputation in the industry, we can tell you quite a bit to leave you knowing a lot about cloud technology. Perhaps your firm has […]

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Turn Your Accounting Firm into a Business Advisory Empire

Turn Your Accounting Firm into a Business Advisory Empire Beyond the pain of crunching numbers and finances data, your clients’ organizations face challenges that affect the overall picture of their business success. Their reports, disclosures and communications are their key concerns. This is why A-list clients don’t simply hire accounting firms but want providers who […]

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How to Prepare for Your Accounting Practice Seminars

How to Prepare for Your Accounting Practice Seminars Perhaps you’ve already done many of these; networked with businesses, joined the board of non-profits, got involved in community causes and now, you want to raise your visibility. You want to highlight what you’re capable of and a seminar is a good way to parade your firm’s […]

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Infusionsoft® have just make their aware-winning software available to even more users.

Infusionsoft® Starter Edition – what is it and who is it for?Infusionsoft® Starter Edition is a fully functioning CRM and Marketing Automation tool. Businesses can use the CRM to record information about their contacts. Users can add their own custom fields as well as record Notes, use the Task Management functionality set appointments and send […]

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