Marketing Archives - EXELA

Category Archives for "Marketing"

The Anatomy of The Perfect Landing Page

The Anatomy of The Perfect Landing PageWhat Is A Landing Page?A landing page is a web page that is within your website that a web visitor can “land” on or arrive at.When we talk about landing pages in advertising and marketing, usually we talk about them in a sense that we direct traffic to the […]

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Writing Really Good Copy

AIDA: The Structure Of Effective CopyGood copy has four key elements, which copy-writers know as the AIDA formula. It’s old school, but it works, and that’s why you should bear these four fundamentals in mind while you’re writing:Attention. You need to grab your reader’s attention, so they’ll pick up your letter/blog post/newsletter and start reading.Interest. […]

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Creating Kick-Ass Lead Magnets

Creating Your Kick-Ass Lead MagnetsWhat Exactly is a Lead Magnet?Something that could be regarded the same as currency these days is an email address. Prospects guard their email addresses and don’t like to hand them out to everybody.So a Lead Magnet is a way, an incentive that gets the details, name and email address at […]

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Turning Your Website into the Ultimate Converting Machine

Turning Your Website into the Ultimate Converting MachineThe 14 Step Checklist1. Clear Objective And PurposeMost small business websites are what we’d call a ‘brochure site’, this means people can land on your site and have a little look around but there’s no clear next step or objective to move them towards becoming a customer.So to […]

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Get Your Business Noticed

Get Your Business Noticed Download the eBook!Don’t have time to read the whole thing now? Want to download a copy to print an annotate? Download the eBook ‘Get Your Business Noticed’ by clicking the link below Download it Now! Ask ten different people to define public relations and you’re likely to get ten different answers. […]

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I’m Dreaming of a Green Christmas

I’m Dreaming of a Green Christmas: The Ultimate Holiday Campaign Download the eBook version here!If you want to download a copy to keep safe over your eight weeks of preparation and building of the below campaign (as we recommend) then click the button below to download the eBook ‘I’m Dream of a Green Christmas’.  Download […]

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Direct Mail: How To Do It Really Well

Direct Mail: How To Do It Really WellReaching out to a targeted audience through sales letters, targeted flyers, and other printed marketing can have a massive impact on your business – if it’s done right!DM can come in all shapes and forms; from a standard letter to something more off the wall or unusual – […]

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How to Set Up Your Autoresponder Sales Sequence

How to Set Up Your Autoresponder Sales SequenceWhat is an Autoresponder?Autoresponders are email sequences automatically sent out to a list of prospective customers, who’ve recently ‘handed over’ their details in exchange for something of value (free report, newsletter, more information, a purchase etc.)Different Types Of Autoresponders Out of office messagesReminders (appointments, ending memberships, annual events)Paid for […]

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Email Marketing: The 13 Things You Need to Know

Email Marketing: The 13 Things You Need to KnowStep 1. Why You Should Be Using Email MarketingEmail marketing is a key part of the marketing mix for pretty much every business these days. It’s easy, fast, inexpensive and, in many cases, yields the highest ROI (Return on Investment) – which is brilliant, providing you do […]

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Using The Ideal CRM System For Your Business

Using The Ideal CRM System For Your BusinessBenefits Of A CRMHaving a solid database is a top priority for any business with a desire to grow and achieve great things – but that database isn’t worth much if you don’t have an effective way of interacting and engaging with the contacts in it.The ability to […]

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Acquiring Your Dream B2B Clients

Acquiring Your Dream B2B ClientsThe Dream ListA Dream List is a marketing strategy that can be used by businesses that only need a set of high-value clients to be successful. If you can identify the ideal customer for your business, then you want to search for others like them.How Do You Work Out Who’s On […]

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Asking for Referrals

How To Ask For A ReferralGuaranteed Referral Route No. 1Has someone ever asked you for a referral? Did it go something like this:“…by the way, do you know anyone who could benefit from my services?” You start to ponder and think about it and eventually you say “Well, not off the top of my head, but I’ll […]

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How to Find The Perfect Message for Your Market

How to Find The Perfect Message For Your MarketLet’s touch on the Market-Message-Media triangle because it’s a very important part of getting customers:Your MARKET is who you’re selling to.Your MESSAGE is what you’re going to say to convince your market that you’re the best at what you do. Your MEDIA is whatever you use to get […]

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LinkedIn Marketing

LinkedIn MarketingWhether you are new to LinkedIn or a seasoned pro, if you are using it to try and get new customers you would do well to remember that it is still marketing. That means the same principles apply and the most sure-fire, unbreakable rule (MMM) around ensures that you do the right things in […]

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How to Set Up Your Facebook Business Page

How to Set Up Your Facebook Business PageStep 1: Make a PlanToo often, businesses rush into creating a Facebook Page just because it seems like a good idea, or because Joe down the road says it works well for his business, without actually thinking about what they want to achieve, or what will attract their […]

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Youtube Ads

Youtube AdsVideo is an incredibly powerful way to market your business and build your brand. Did you know that people are 85 percent more likely to buy a product after viewing a product video and an estimated 79 percent of internet traffic will be video content by 2018!Why Should You Advertise On YouTube?YouTube has more […]

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Google My Business

Google My BusinessHere’s some food for thought:97% of consumers search for local businesses online73% of all online activity is related to local content1 in 5 searches related to locationIf you – like so many other businesses out there – rely on Google to generate leads and enquiries, these stats have huge implications. It’s vital then, that […]

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Branding Your New Business

Branding Your BusinessSo, you’re going to start your own business. That’s great! But not too sure on where to begin with the branding? Take a look at our tips below on how to conjure up a name and a logo suitable for your new business endeavour.The Name What are you going to name this fantastic new […]

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Lifecycle Marketing Planner

Lifecycle Marketing Planner Download the workbook and create your own marketing planWe promise this workbook does not disappoint. It includes spaces for notes, checklists, task bars and more! Downloading allows you to print, therefore annotate as you read along and create your very own Marketing Planner to follow over the upcoming months! Download the workbook […]

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How to Optimize Your My Google Business Page

How to Optimize Your My Google Page Download the eBook version now!Want to download the eBook version of this article? This will allow you to print and annotate the article with your very own ideas to build your own Google page, or save it as a PDF for later reading with no internet access! Download […]

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The Perfect Welcome Email

The Perfect Welcome Email DOWNLOAD THE EBOOKWant to get the eBook version of ‘The Perfect Welcome Email’? Click the buttonto the right! Download the   eBook version IntroductionYou’re at a party, chatting with someone you just met. You’ve asked lots of questions – about his background, his family, his work – when the conversation finally turns […]

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Market Like the Ultimate Marketers

Market Like the Ultimate MarketersHow the Rocket Company Use Lifecycle Marketing to Grow 832% Download the eBook here!Don’t have time to read the whole aritcle right now? Want to save this for your own files? Or do you want to print this out and annotate with your own marketing  Download here Introduction The essence of successful […]

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Stop doing this

Stop Doing ThisA case study showing how automating your business leads to better management, lead generation, and use of your own timeSlow, outdated processes hold businesses back. I should know, I was there once. Staff don’t need to spend all their time on the phone, pushing papers and chasing customers. There is an easier way. Check out this […]

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regular and relevant

Regular and RelevantConsistent engagement with your customers is essential for customer retention.When it comes to running a successful business, engaging with your customers is crucial. If you want to do things properly, your communication should be regular and relevant. Now that’s something that a client of ours has recently put some real time and effort into. […]

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Email Countdown Timers

How Email Countdown Timers WorkWhat are they? Countdown timers are tools that you can use to control the flow of events within a campaign. They are found within the “Sequence” sub menu (i.e. when you double-click in to one) on the upper left side of the interface. There are 3 variants of these timers, that […]

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Importing/Cleaning Data

How To Import And Clean Data​Your data is one of, if not the, most important resources of your business. However that does not mean that all your data is of high quality. When you are going to import your data into any system (obviously I am focused on Infusionsoft here) then it is important that […]

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Tracking on Landing Pages

How Tracking on Landing Pages WorksHaving landing pages is great, but how well are they converting? Knowing how many people reach the page and THEN convert to a lead allows you to work out how effective the page is at converting people.Now the question is why does that matter? If people are signing up and […]

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