AIDA: The Structure Of Effective Copy Good copy has four key elements, which copy-writers know as the AIDA formula. It’s old school, but it works, and that’s why you should bear these four fundamentals in mind while you’re writing: Attention. You need to grab your reader’s attention, so they’ll pick up your letter/blog post/newsletter and […]
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Want to download this article? Don’t have time to read the whole thing now? Want to save a copy for later reference? Or how about wanting a eBook version to print and annotate with your unique sales ideas? Download the eBook version of ‘The Top 7 Best Performing Sales Letters’ below. Download Here The Top […]
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10 Steps to Organizing Your Holiday Promotions for Maximum Results Download the eBook ’10 Steps to Organizing Your Holiday Promotions for Maximum Results’ Did you know here at EXELA we have workbooks to help your educate you in all things marketing? Click the button below to download the eBook version of this article. By doing […]
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Turning Your Website into the Ultimate Converting Machine The 14 Step Checklist 1. Clear Objective And Purpose Most small business websites are what we’d call a ‘brochure site’, this means people can land on your site and have a little look around but there’s no clear next step or objective to move them towards becoming […]
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I’m Dreaming of a Green Christmas: The Ultimate Holiday Campaign Download the eBook version here! If you want to download a copy to keep safe over your eight weeks of preparation and building of the below campaign (as we recommend) then click the button below to download the eBook ‘I’m Dream of a Green Christmas’. […]
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Sales Letter Formula Writing a sales letter can be tricky, but if you get it right, can be an essential tool in your marketing efforts. Below, I have identified 21 top tips in writing a successful sales letter. Alongside each tip is an example from the broken down sales letter sent to us from Experience […]
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How to Design The Perfect Pricing Strategy For Your Business Are You A Commodity? The fact is, too many people compete on price. Now, there are some markets where this is genuinely unavoidable. These are where you are selling what we call “commoditised” goods. So, for example, petrol is a commoditised product. So, assuming […]
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Acquiring Your Dream B2B Clients The Dream List A Dream List is a marketing strategy that can be used by businesses that only need a set of high-value clients to be successful. If you can identify the ideal customer for your business, then you want to search for others like them. How Do You Work […]
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Getting Back Lost Customers in 7 Simple Steps Step 1: How Many? The first job, tally up how many current customers you have right now. Either how many are paying you or you have a good enough relationship with them, you know they’ll call you when they need your product or service. Now tally up […]
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Customer Loyalty Programmes Customer loyalty programmes are tried, tested and well-proven. Here in the UK, supermarket giant Tesco’s ‘Clubcard’ and the Boots ‘Advantage Card’ are Britain’s two biggest loyalty programmes, and they both do a good job of helping those big companies to keep their customers. Customer loyalty programmes offer a couple of big opportunities: […]
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How To Ask For A Referral Guaranteed Referral Route No. 1 Has someone ever asked you for a referral? Did it go something like this: “…by the way, do you know anyone who could benefit from my services?” You start to ponder and think about it and eventually you say “Well, not off the top […]
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Networking for Customers You can get everything you want in life if you just help enough other people to get what they want” – Zig Ziglar Networking can play an important getting customers role, especially for B2B businesses, and especially for younger businesses that need a bit of a ‘leg-up’. Networking isn’t just a case […]
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How to Set Up Your Facebook Business Page Step 1: Make a Plan Too often, businesses rush into creating a Facebook Page just because it seems like a good idea, or because Joe down the road says it works well for his business, without actually thinking about what they want to achieve, or what will […]
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The Social Media Cheat Sheet: How to Generate Leads from Social Media Step 1: Make a Plan Social media gives us the opportunity to communicate with pretty much anybody we like and, as such, it shouldn’t be seen as something overwhelming or scary, but another tool in our business toolkit which can help us achieve […]
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Converting Lost Leads THE CLIENT Quiver Management is a coaching organisations that provides executive and business coaching for senior leaders, leadership development and coaches. The Quiver management team, with Jan Bowen-Neisen, the companies head, on the far right THE PROBLEM Jan and the guys and girls at Quiver Management have a great […]
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Sales Team Hiring Guide Want to download the eBook version? Don’t have time to read the article right now, want access to it without internet, or a printable version? Download our eBook version for reference 24/7 to the top tips we recommend to hiring your best sales team yet. Download the eBook ‘Sales Team and […]
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Bring More Clients to Your Accounting Firm with Infusionsoft You are looking for clients who stay and refer you to their colleagues. These clients are also ideal for retention. What you are looking to do is build a solid referral network where people can refer their friends and colleagues to your firm. Eight in ten […]
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Realistically Boost Sales for Your Small Business with Infusionsoft Sure-fire Ways that Will Get Your More Customers Overall, Infusionsoft promises better customer engagement, profound retention rate, speedy marketing processes and return on investment that is worth all your effort. Whatever your reasons might be for wanting to use Infusionsoft, just like other small businesses out […]
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Cloud Computing for Marketing to Millennials Entrepreneurs The numbers of millennial entrepreneurs are booming and they are expected to grow in the next five years. This is the generation that your accounting firm shouldn’t miss to market. There’s a handful of prospects and hot leads for you from Generation Y. With the help of cloud […]
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Successful Follow-up on Your Sales Letter Follow-up is an art on its own. Your accounting firm might have brought in some clients from sales letters before but do you know that with strategic follow-up, you can bring more? Trust me. For this month, you would rather start a cadence of follow-ups than blasting a fresh […]
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Get More Conversion from Your Sales Letter Whether your sales letter is physical or an e-mail, it has to standout. Businesses whether large or intermediate sized do not have much time to read specific letters that they don’t expect. In between their daily grind and internal operations, they don’t have much time for reading. As […]
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What Does a Highly Converting Accounting Firm Sales Letter Looks Like? Every day, businesses get sales letters from random providers offering them solutions to a lot of things. There’s just way too many sales letters that in an instant, when they see something salesy, they don’t even bother to read or give a second glance […]
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Here are Two Foolproof Ways to Get More Clients Clients and customers are the lifeline of any business. You need to get at least, a decent number of them to survive. You need more clients to keep the lights on, to grow and get your goals. There’s no silver bullet but these two strategies are […]
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Traditional or the New Age of PR? Which Will Help Your Business Get Noticed If you were to ask 10 small businesses out there, they would probably give you different meaning as to how they look at Public Relation. Some might say they like doing PR the traditional way and some make it work through […]
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Repurposing PR Content for More Exposure So you have spread the story out there, different media channels has shared your stories and you consider your effort a success. Your business is slowly getting more attention from all those PR campaigns but is that it? Definitely not. You can optimize results from your Public Relation efforts […]
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How to Create Newsworthy PR In today’s business world, Public Relations is made up of a handful of definitions. Investopedia defines PR as the “art of managing the spread of information about an individual or company, how it is disseminated to the public, and attempting to frame that information in a positive light”. While Entrepreneur.com […]
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Things to Look for in a Sales Person’s Resume They say you don’t actually get to hire the best salespeople, the best salespeople hire you. That’d be true. Of course, you don’t want those prima donnas, the lazy reps who sneak into the sleeping lounge when you are not around and you would absolutely despise […]
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Measuring LinkedIn Conversions with Infusionsoft How to Measure Your LinkedIn Marketing Success and Return on Investment Your business, our business, their business, we all have the same bottom line in common, we care for conversion and our return on investment. Whether you use LinkedIn or other social media for your digital marketing effort, you want […]
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LinkedIn Lead Follow Up with Infusionsoft How to Efficiently Follow Up Your Network and Bring Them to Your Sales Funnel How much opportunities do LinkedIn offer when it comes to building your prospective customer list? A LOT. You know the essentials of expanding sales lie on how effective you can be on your follow up. […]
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Finding Qualified Leads from LinkedIn How Infusionsoft Makes It Easier to Nurture Network Relationships, Build Better Brand Conversion and Bring in Positive Return on Investments “LinkedIn is the best social media for professionals.” You probably heard that over and over again, but the benefits of using it goes beyond highlighting or showcasing ultra-skills and amazing […]
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