By David Holland

February 2, 2017


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Strategies that Get More Customers Faster to Your Small Business

Infusionsoft Helps You Do the Trick

When it comes to running a small business, time is always an essence. You want everything faster: product delivery, responses to customers, fixing internal processes and of course, getting fresh customers.

More customers simply mean better return on investment and promises better market reach. You might have tried a traditional strategy or two. While it won’t hurt to follow what the majority said would work, how about trying out these ones that guarantee will work. They’re quirky and bold, but they’re worth all your effort.

Stop looking for new customers

Say, what? Yes, STOP LOOKING FOR NEW CUSTOMERS and get more connected with your existing ones. Do you know that it is possible to make loyal customers out of your previous buyers? The formula is very simple: customers’ loyalty equals more repeat sales. You just need the right strategies.

Maybe they just need nurturing to revive their interest on your products. Perhaps they’ve lost the connection with your brand because you didn’t get in touch after they bought something from you. Or, it could be that you don’t have special promotions dedicated exclusively to your existing customers.

Here are some things you can try to make these customers stick around.

  • On Holidays, make them feel extra special by giving exclusive deals, discounts and offers.
  • Referrals are pots of rare gold. Ask your existing customers to refer their friends and in return, they’ll get an incentive for it.
  • For a customer’s specific day, say birthday, send out discount coupons or birthday freebies to them
  • Time-essential giveaways such as Mother’s Day specials for mothers. Infusionsoft lets you group people so you can target effectively for occasions like this.

Think of something surprisingly quirky and unexpected that will make your existing customers fall in love with your products all over again.

Ask your customers what they want and don’t want

Survey your customers to get insights and ideas that can help you understand them better. Gather feedback from services and products. Measure customer satisfaction. For example, after a customer has spoken to your representative, the customer can have an option to do a quick satisfactory rating by ranking the customer service.

Build quick and even 1-question survey to get feedback from your customers using Infusionsoft. Various feedback and survey templates are pre-built specially for small businesses so it’s easier to build your own.

Stand out like you are the best . . . even if you are not

Admit it, how confident are you that you are the best in your niche? You might not be the biggest name in the industry right now but, it is easy to become the best to your customer’s eyes. Here are some ideas:

  • Welcome new customers, they will love it.
  • Follow-up soon. Strike while the iron’s still hot!
  • Develop a loveable branding.
  • Have superior customer service. Nothing beats that.
  • Make your offers too hard to ignore but not too good to be true.
  • Expand your network as a business owner through social platforms.
  • Always keep in mind that it’s about human-to-human connection.

Because Infusionsoft is such a powerful Customer Relationship Management system, it is easy to build campaigns that will make you standout.

Talk to your customers like you know them

The good thing about having Infusionsoft for your small business, is that you can map out your customers and predict their future buying behaviour through segmentation and targeting. Lead scoring is available so you can see which customers are ready to buy and who needs nurturing.

Infusionsoft also provides detailed and summarized data which you can make use of for analysising, to understand more of your customers and what makes them tick.

Spy on your competition . . . the James Bond way

Spy on your competition to get inspiration and ideas on how you can connect with customers and improve retention. By looking under their hoods, it’s easier to understand where are their weak points are, their strengths and analyse strategies that you can use for your own business. By secretly lurking around the competitions’ corner, you improve operations rather than assuming that you are doing better than them.

Speedy processes with Infusionsoft

Almost every process within Infusionsoft’s vast ecosystem are automated; eliminating the chaos and time needed to perfect your marketing reach. So, go ahead. Try something quirky today with your marketing approach and measure progress using this one powerful software.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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