Customer Service Archives - EXELA

Category Archives for "Customer Service"

Using The Ideal CRM System For Your Business

Using The Ideal CRM System For Your BusinessBenefits Of A CRMHaving a solid database is a top priority for any business with a desire to grow and achieve great things – but that database isn’t worth much if you don’t have an effective way of interacting and engaging with the contacts in it.The ability to […]

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The 13 Strategies to Keep Customers

The 13 Strategies to Keep Customers1. Understand Who Your Most Valuable Customers AreWorking out who your most valuable customers are is usually a very enlightening exercise. Sending chocolates to the team, being super-friendly on the phone, being the kind of customer you know you can phone up and grab a quick testimonial off, or that’ll […]

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Customer Loyalty Programmes

Customer Loyalty ProgrammesCustomer loyalty programmes are tried, tested and well-proven. Here in the UK, supermarket giant Tesco’s ‘Clubcard’ and the Boots ‘Advantage Card’ are Britain’s two biggest loyalty programmes, and they both do a good job of helping those big companies to keep their customers.Customer loyalty programmes offer a couple of big opportunities: The first is […]

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Google My Business

Google My BusinessHere’s some food for thought:97% of consumers search for local businesses online73% of all online activity is related to local content1 in 5 searches related to locationIf you – like so many other businesses out there – rely on Google to generate leads and enquiries, these stats have huge implications. It’s vital then, that […]

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The Nottingham Herbalist – Case Study

The Nottingham Herbalist – Case StudyTHE CLIENT  Katherine Bellchambers is the Nottingham Herbalist – she specialises in using herbal remedies to help her clients with a number of different things, including pregnancy, low mood, and health.THE PROBLEM  For Katherine to be able to really help her clients, she needs to know a lot about them. And […]

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The Perfect Welcome Email

The Perfect Welcome Email DOWNLOAD THE EBOOKWant to get the eBook version of ‘The Perfect Welcome Email’? Click the buttonto the right! Download the   eBook version IntroductionYou’re at a party, chatting with someone you just met. You’ve asked lots of questions – about his background, his family, his work – when the conversation finally turns […]

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Mobile App Functions

How To Use Mobile App FunctionsMobile App Functions   Available for both Android and IOS devices, the Infusionsoft official app is available free of charge on either the Google Play or Apple stores. You can sign in to this app using you Infusionsoft details. In this document we will be running over the features of this […]

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The Kind of Clients that Stay and Refer

The Kind of Clients that Stay and Refer The process of finding ideal clients begins by dissecting the anatomy of your firm. Although this may look a bit strange, this is where you should be honest with your strengths, weaknesses, value proposition and unique selling point. How are you doing so far? If you want […]

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Cloud Computing for Your Business Advisory Firm

Cloud Computing for Your Business Advisory Firm Unless you’ve been hiding under rock, you wouldn’t have a clue what cloud computing is. But as an accounting firm that has built some reputation in the industry, we can tell you quite a bit to leave you knowing a lot about cloud technology. Perhaps your firm has […]

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Successful Follow-up on Your Sales Letter

Successful Follow-up on Your Sales Letter Follow-up is an art on its own. Your accounting firm might have brought in some clients from sales letters before but do you know that with strategic follow-up, you can bring more? Trust me. For this month, you would rather start a cadence of follow-ups than blasting a fresh […]

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How to Create a Welcome Email That Readers Never Forget

How to Create a Welcome Email That Readers Never Forget Hey, here we are again and this is the third and last part of our welcome email special series. Quick recap to our previous articles, the foundation of welcome emails lie on strategic planning and avoiding the things that make emails less desirable and inefficient. […]

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Your Ultimate DON’T List for Welcome Emails

Your Ultimate DON’T List for Welcome Emails You’ve learned from our previous article the essentials and basics of how to strategically plan your welcome emails. By the way, congratulations on having those fresh new faces aboard in your business. It’s exciting to have these people willing to give their information just to hear from you, […]

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How to Strategically Plan Your Welcome Email

How to Strategically Plan Your Welcome Email This article is the first of the three-part series about how to start building a powerful framework for your welcome email whether it is for new subscribers, customers, or fresh leads. At the end of this series, you’ll learn how to create a welcome email that your readers […]

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Making Sure Your Calls-to-Actions Work

Making Sure Your Calls-to-Actions Work Usability, Copy, Design and Infusionsoft A quick recap. Your calls-to-actions (CTAs) should be short, clear and concise. It is detailed enough so that the person knows what he will sign-up for. An example is Facebook’s “Create Account” call-to-action button. By providing information and clicking that CTA button, the person knows […]

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Better Sales with Powerful Calls-to-Actions

Better Sales with Powerful Calls-to-Actions What do those most ineffective campaigns have in common? Tell you what: poor call-to-actions. Calls-to-actions (commonly abbreviated by marketers as CTA) are not just about their design. It’s the overall impact of that small thing that drives a person to click. Lets get better sales now! Do you know that […]

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From Leads to Loyal Customers: How to Realistically Accelerate Sales

From Leads to Loyal Customers: How to Realistically Accelerate Sales The Rocket Company’s Strategy to Successful Marketing with Infusionsoft The Rocket Company is the 2013 InfusionCon’s winner of the Ultimate Marketer Award. Using Infusionsoft for every stage of their Lifecycle Marketing, The Rocket Company have concluded to an astounding 832% growth. Loyal Customers are the […]

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Infusionsoft Lifecycle Marketing to Attract, Sell and WOW Customers Like Never Before

Infusionsoft Lifecycle Marketing to Attract, Sell and WOW Customers Like Never Before What if you can increase revenue, sell more and avoid churn rate increment, simply by following a straightforward 3-phase marketing framework that is proven to work by countless businesses around the world? This framework is simply called Lifecycle Marketing. These phases are centralized […]

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Lifecycle Marketing: WOW Your Customers

Lifecycle Marketing: WOW Your Customers Phase 3 of 3 on Guaranteed Successful Marketing A few questions for you as a consumer, not as a business owner about how to WOW customers: When was the last time you loved a brand that even if other providers had a better offer, you stuck with that brand even […]

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How to Create Scannable Content that Converts

How to Create Scannable Content that Converts Whatever your goals might be — revenue, branding hype, customer base increase — name it but you know your content has to perform well to help you achieve these. Creating scannable contents has been proven by businesses to help achieve better conversion and increase reading engagement among target […]

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Personalization Techniques that are Pushing Your Buyers Away

​Personalization Techniques that are Pushing Your Buyers AwayOn a scale of 1 to an epic fail, how confident are you that your personalization techniques are done right? Are you satisfied with your conversion results? Do you think your marketing messages resonate to your audience the way they should be? Overall, how does personalization helps you […]

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Attract Leads, Build Better Relationships with Customers and Increase Revenue for Your Small Business

Attract Leads, Build Better Relationships with Customers and Increase Revenue for Your Small BusinessInfusionsoft is Everything You Need for All TheseNo matter how diverse the business industry might be, everyone’s bottom line is all the same: to see those sales spike at the end of the month. Whatever strategies you may have on your plate […]

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The Anatomy of a Powerful Welcome Email

The Anatomy of a Powerful Welcome Email   Any company can create a welcome email. Yet, not everyone knows the anatomy of an email that leaves a glowing impression which actually converts readers into loyal followers and customers. While there is no one-size-fits-all when it comes to formulating your company’s welcoming email, you should know […]

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Better Client Relationships for Your Accounting Firm through Automation

Better Client Relationships for Your Accounting Firm through Automation Truth be told, while “automation” sounds so mechanical, unfriendly and a tad robotic, that is not what it is all about. It can actually do wonders to building relationships with customers, keeping track of relationship progresses and maintaining good relationship status quo with them even after […]

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How to Humanize Your Brand for Better Conversion

​How to Humanize Your Brand for Better Conversion Truth be told, people love people. They don’t simply love brand. They trust brands that can resonate to them as human beings and resolve their pain. This is why it is very important to humanize your brand. When you talk about brand, to ordinary people, this very word is […]

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Email Marketing Statistics Vital to Your Campaigns

Email Marketing Statistics Vital to Your CampaignsEmail marketing is dead. Or so you heard. But it is never true. There’s a reason why more than 50% of modern marketers still use this strategy for their conversion, engagement and branding goals. You see, marketing forecasts expect email users to grow to more than 3 billion by the […]

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Here are a Few Email Marketing Persuasion Techniques that Works

Here are a Few Email Marketing Persuasion Techniques that WorksThere’s something about persuasion that never fails to help businesses grow their RoI. Trust me, if persuasion is not that important, marketers wouldn’t bother about it. But something about it works like a brewing formula, that overtime, it becomes an “art”. And, just like any other […]

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