By David Holland

May 16, 2022


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How to Keep Track of Your Customers' Repeat Purchases and Increase Sales

If you're like most businesses, you're always looking for ways to increase sales. And if you're not already monitoring your customers' repeat purchases, you're missing out on a huge opportunity to boost your bottom line. Some customers may only purchase from you once and never come back, but others may be loyal customers who just need a little reminder to place their next order. By keeping track of your customers' purchase patterns, you can reach out to them at the right time and encourage them to buy again.

1. Keep track of your customers' purchase history

As any business owner knows, repeat customers are essential for success. They not only provide a steady source of income, but they also require less marketing and advertising to maintain. That's why it's so important to keep track of your customers' purchase history. By understanding what they've bought in the past, you can more easily target them with future offers and promotions. You can also use purchase history to identify trends and make decisions about what products to carry in your store. In short, tracking customer purchase history is an essential part of running a successful business.

2. Use this data to recommend similar products or services to them

According to a recent study, nearly 60% of consumers are more likely to buy from a company that offers personalized recommendations. This data suggest that businesses should make use of customer data to recommend similar products or services. By understanding what customers have purchased in the past, businesses can make better-educated guesses about what they might want to buy in the future.

In addition, by providing personalized recommendations, businesses can create a more streamlined and efficient shopping experience for customers. As a result, businesses that make use of customer data are likely to see an increase in sales and satisfaction levels.

3. Increase customer loyalty by providing incentives for repeat purchases

Companies often expend a great deal of effort trying to attract new customers. However, it is important to remember that the cost of acquiring a new customer can be up to five times more than the cost of retaining an existing one. Therefore, it makes good business sense to focus on ways to increase customer loyalty. One way to do this is by providing incentives for repeat purchases. This could take the form of discounts, coupons, or loyalty points that can be redeemed for future purchases. By providing such incentives, companies can encourage customers to keep coming back, which can ultimately lead to increased profits.


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About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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