How to Automate Testimonial Requesting for Increased Customer Feedback

How to Automate Testimonial Requesting for Increased Customer Feedback

If you're looking for a way to get more testimonials from your customers, look no further than EXELA. Our Testimonial Request feature makes it easy to gather positive feedback from your clients. This can be a valuable asset when marketing your business, as potential customers are more likely to trust the opinion of someone who has already used your products or services. Plus, gathering testimonials is a great way to show your current customers that you value their feedback. This can help build loyalty and encourage them to stick with you in the future!

1. Why automated testimonial requesting is a good idea

Many businesses rely on testimonials from satisfied customers to help promote their products or services. In the past, obtaining testimonials was a time-consuming process, requiring businesses to contact customers individually and request their feedback. However, there is now a more efficient way to get testimonials: automated testimonial requesting.

This process involves sending a request for feedback via email or text message after a customer has made a purchase. Automated requests make it easy for customers to provide feedback, and they allow businesses to collect testimonials quickly and efficiently.

In addition, automated requests ensure that all customers have an opportunity to provide their feedback, not just those who are contacted individually. As a result, automated testimonial requesting is an effective way to obtain quality testimonials from satisfied customers.

2. How to set up automated testimonial requesting

If you're looking for a way to increase the number of testimonials you have on your website, automated testimonial requesting is a great solution. Here's how to set it up:

Choose an automation tool that offers testimonial request functionality. There are a number of different options available, so be sure to select one that meets your needs and budget.

Set up your testimonial request campaign in the automation tool. This will usually involve creating an email template that you can send to customers or clients who you would like to receive testimonials from.

Send out your testimonial requests! Be sure to follow up with anyone who doesn't respond initially - sometimes people just need a reminder.

With automated testimonial requesting, you'll be able to quickly and easily gather testimonials that you can use on your website, in marketing materials, and more. It's a great way to build social proof and showcase the positive experiences that your customers or clients have had with your business.

3. What to do with the customer feedback you receive

A lot of people think that customer feedback is only important for complaints. But it's actually one of the most valuable tools you have for improving your business. After all, your customers are the ones using your product or service, so they're the best ones to tell you what works and what doesn't. And while it can be difficult to hear criticism, it's important to remember that feedback is a gift. It's an opportunity to learn and grow, and to make your business even better. So when you receive feedback, take it to heart and use it to adapt and improve your product or service. Your customers will thank you for it.

Your customers will also tell you what they really want to buy. This is important information that you can use to improve your product offerings and make sure you're meeting the needs of your target market. So don't just focus on the negative - pay attention to the positive feedback as well, and use it to guide your business decisions.

4. Tips for getting the most out of automated testimonial requesting

Asking for testimonials can be a time-consuming process, but it's worth it to gather positive feedback from your happy customers. Luckily, there are now tools that can automate the testimonial request process. Here are some tips for getting the most out of automated testimonial requests:

First, make sure you have a list of customers who are likely to be willing to provide a testimonial. There's no point in sending requests to people who are unlikely to respond positively.

Next, personalize your request. A generic form letter is less likely to get a response than a personalized message.

Finally, follow up! Even if you get an automated response, take the time to follow up with a personal phone call or email. This will show that you're truly interested in what your customer has to say.

Following these tips, you'll be able to get the most out of automated testimonials requesting and collecting valuable feedback from your customers.

We will link the testimonial requesting system to your CRM Systems or provide you with a low-cost marketing automation solution.

Don't know where to start?

Schedule an informal Zoom chat with a marketing expert who will gladly provide you with advice and suggestions.


Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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