Resources Archives - EXELA

Category Archives for "Resources"

The Anatomy of The Perfect Landing Page

The Anatomy of The Perfect Landing Page What Is A Landing Page? A landing page is a web page that is within your website that a web visitor can “land” on or arrive at. When we talk about landing pages in advertising and marketing, usually we talk about them in a sense that we direct […]

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Creating Kick-Ass Lead Magnets

Creating Your Kick-Ass Lead Magnets What Exactly is a Lead Magnet? Something that could be regarded the same as currency these days is an email address. Prospects guard their email addresses and don’t like to hand them out to everybody. So a Lead Magnet is a way, an incentive that gets the details, name and […]

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Turning Your Website into the Ultimate Converting Machine

Turning Your Website into the Ultimate Converting Machine The 14 Step Checklist 1. Clear Objective And Purpose Most small business websites are what we’d call a ‘brochure site’, this means people can land on your site and have a little look around but there’s no clear next step or objective to move them towards becoming […]

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How to Set Up Your Autoresponder Sales Sequence

How to Set Up Your Autoresponder Sales Sequence What is an Autoresponder? Autoresponders are email sequences automatically sent out to a list of prospective customers, who’ve recently ‘handed over’ their details in exchange for something of value (free report, newsletter, more information, a purchase etc.) Different Types Of Autoresponders  Out of office messages Reminders (appointments, […]

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Raising Finances For Your New Business

Raising Finances For Your New Start Up So, you’re considering starting your own business. You’ve calculated all your start up costs and are now scratching your head as to where all this money is supposed to come from to allow you to, well, make money. The following article is a list of all the places […]

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Sales Team Hiring Guide

Sales Team Hiring Guide Want to download the eBook version? Don’t have time to read the article right now, want access to it without internet, or a printable version? Download our eBook version for reference 24/7 to the top tips we recommend to hiring your best sales team yet.  Download the eBook ‘Sales Team and […]

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How to Optimize Your My Google Business Page

How to Optimize Your My Google Page Download the eBook version now! Want to download the eBook version of this article? This will allow you to print and annotate the article with your very own ideas to build your own Google page, or save it as a PDF for later reading with no internet access! […]

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Importing/Cleaning Data

How To Import And Clean Data ​Your data is one of, if not the, most important resources of your business. However that does not mean that all your data is of high quality. When you are going to import your data into any system (obviously I am focused on Infusionsoft here) then it is important […]

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How Email Status Search Works

How Email Status Search Works What is it? An email status search allows you to review your contacts emails to determine how many  have opted out, reported you for spam, given you invalid email addresses, bounced, double opted in, are unconfirmed, and whether or not they are currently marketable. Why would I want to do […]

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How To Use Custom Fields

How To Use Custom Fields Custom fields can be used to customise your CRM to your individual company needs. For example you might need to track the number of employees that your contact has or number of family members taken on trips. You can have 100 custom fields, per section of Infusionsoft. Custom fields in […]

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Infusionsoft Payments

Infusionsoft Payments There are a number of situations when you want to take payments through your Infusionsoft system, such as invoices with automatic payments and order forms. Infusionsoft has its’ own in-built merchant account that you can use, but only if the bank account is in the UK, USA or Canada. The set-up of this […]

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How to Prepare for Your Accounting Practice Seminars

How to Prepare for Your Accounting Practice Seminars Perhaps you’ve already done many of these; networked with businesses, joined the board of non-profits, got involved in community causes and now, you want to raise your visibility. You want to highlight what you’re capable of and a seminar is a good way to parade your firm’s […]

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Realistically Boost Sales for Your Small Business with Infusionsoft

Realistically Boost Sales for Your Small Business with Infusionsoft Sure-fire Ways that Will Get Your More Customers Overall, Infusionsoft promises better customer engagement, profound retention rate, speedy marketing processes and return on investment that is worth all your effort. Whatever your reasons might be for wanting to use Infusionsoft, just like other small businesses out […]

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How to Make Your Everyday Office Operation Way Easier with Automation 

How to Make Your Everyday Office Operation Way Easier with Automation  While not every office work can be automated, there are loads of time-consuming day-to-day tasks that can make use of automation. From typing emails to chasing last-minute paperwork’s, and welcoming new clients to closing a sale — automation can absolutely help.   Have you ever got the chance to reflect […]

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Better Marketing Through Automation

Better Marketing Through Automation  Automation is like the Jack-of-all trades when it comes to customer management and marketing. B2B and B2C companies benefit the most from it. Infusionsoft, for instance, is an innovative tool that allows you to centralize campaigns and customer management under one hood.   So instead of multiple tools and people doing the […]

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Questions to Ask When Interviewing a Potential Sales Rep

Questions to Ask When Interviewing a Potential Sales Rep The commonly asked is for work experience, sales results and strengths but beyond that, there are questions that can help you easily evaluate and find the right fit. Warm-up questions Find the candidate that interests you the most even at the beginning of an interview. Here […]

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Attract New Customers to Your Small Business

Attract New Customers to Your Small Business If you are struggling to get more customers to your business, then you are definitely not alone. Matter of fact, statistics say that while 50% of business owners strive the first year in the industry, only 1 in 10 businesses succeeds. Whatever the type of business you might […]

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The Stunning Benefits Your Small Business is Missing by Not Using or Mastering Infusionsoft

The Stunning Benefits Your Small Business is Missing by Not Using or Mastering Infusionsoft Let One Innovative Software Centralize Your Business Operation and Accelerate Your Way to Growth this 2017   It’s 2017 and there are so many days ahead waiting for your business to conquer. Have you been using Infusionsoft already? This software can […]

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A Go-to Glossary for Rookie Internet Marketers

A Go-to Glossary for Rookie Internet Marketers Welcome to the world of Internet marketing; where jargons are abundance, where marketers become Jack-and-Jane-of-all-trade and where the Internet holds an Almighty power. If you are a rookie Internet marketer, you are bound for an undying journey of challenges. Fret not, it’s a virtual world does not only […]

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Infusionsoft Will Improve Conversion Rates And RoI

​ Infusionsoft Will Improve Conversion Rates And RoI As the old saying goes, you have to spend some money to take the money. Are automation and CRM tools like Infusionsoft worthy of your investment? These are the days of high-tech marketing and sales. With a powerful team and the use of automation, your business’ goals […]

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Checklist for Your Startup Business Website

Checklist for Your Startup Business Website When your company is young, it has to take advantage of every possible channel where it can reach its potential target market. Creating a website is a must-have for startups. An ideal start-up business website goes beyond its aesthetics. It’s more than just building a presence in the World […]

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Why Opt-outs Can be a Good Thing!

Why Opt-outs Can be a Good Thing!   I have had a number of clients that set themselves goals recently all about improving their list size.   This, in itself, isn’t a bad thing, but is it the whole story? The answer i must give, is no when anyone says to me that all they […]

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International Swimming Academy

Making a splash! Silvia and Miguel are a young and dynamic couple originally from Spain, who passionately love what they do and came together in 2012 to start the International Swimming Academy in London. They both have long histories with swimming and started in the water from an early age – Miguel at the age […]

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Client Manager

Client Manager Full/Part-Time Location: Cheltenham/Remote Earnings: circa £33,000  If you want to be part of the dream team who are transforming the way small businesses learn how to use technology to grow – read on. EXELA Client Managers train clients how to implement the leading sales & marketing system for small businesses – Infusionsoft. We […]

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