By David Holland

May 9, 2017


Realistically Boost Sales for Your Small Business with Infusionsoft

Sure-fire Ways that Will Get Your More Customers

Overall, Infusionsoft promises better customer engagement, profound retention rate, speedy marketing processes and return on investment that is worth all your effort. Whatever your reasons might be for wanting to use Infusionsoft, just like other small businesses out there, you want to realistically boost your sales and see those figures spike at the end of the month.

Infusionsoft is known to thousands of small businesses for its efficiency as a marketing, sales and customer management tool. Behind the hood are astonishing functionalities centralized in one powerful software. Matter of fact, even day-to-day routines in your organization can make use of Infusionsoft.

Email marketing the way it should be

You know how it’s done: you need to send newsletters, promo updates or discount coupons to your contacts. Although your small business customer base might not be enormous, it’s hard to get in touch with these people one-by-one so the solution is to automate.

Unlike other software out there where email marketing is done through batch-and-blast techniques, with Infusionsoft campaigns are targeted so your recipients only get messages that actually resonate to them.

While batch-and-blast messages are generic and blunt, targeted and personalise messages through Infusionsoft connect to their readers. This email marketing system is behaviour-based which means that emails sent to a contact is based on their journey with you. Their activities are taken into account, so messages relevant to the actions they’ve taken.

More repeat sales in lesser effort

Forget about the old-school ways of re-selling something to your existing customers. If you can get a hold of them online, then there sure is a way to sell to them using Infusionsoft. There are enormous numbers of campaign options and templates that you can use.

Here are some effective ways to gain more repeat sales:

  • Promote to existing customers based on their “journey” with you.
  • Ask referrals from your customers who provided positive feedback on your product.
  • Upsell more effortlessly by displaying products relevant to a customer interested in the product.

Leverage abandon carts

About 70% percent of customers tend to abandon carts but that doesn’t mean you just let them walk away. Marketing studies show that all it takes is strategic customer nurturing for these people to get back to their purchases. Follow-ups, specifically, are very important for keeping up with abandoned carts.

One way to lure back customers to get to their abandoned carts is by offering incentives. For example, they can get 10% off their purchase when they complete it within the next 42 hours.

Don’t underestimate the power of Thank You

Your after-sales responsibility does not start with answering post sales services. It starts when you appreciate your customers even with a simple Thank You note. Showing gratitude to your customers add trust and make them feel special; building loyalty and even deeper connection with your brand.

Good thing about using Infusionsoft is that you can send personalized and automated Thank You notes to customers who recently bought your product.

Useful for digital marketing approach

If you are using Google, Facebook and other platforms for your reach, then you are definitely on the right track as these 3rd-party resources can also be integrated within Infusionsoft. These effective ad platforms plus Infusionsoft’s innovate segmentation capabilities, you sure are on your way to your marketing success.  Inside Infusionsoft are robust reporting dashboards which display campaign progresses, sales reports, lead scores — just to name a few with insightful data that you can use for your business.

Business websites running on WordPress can be integrated with Infusionsoft. Infusionsoft also have a lot of add-ons too, that help manage your WordPress site even easier.  Invoicing, billing and collection can also be integrated with Infusionsoft so it’s easier instantly to collect payments from customers. Hundreds of other technology and software integrations are also available through Infusionsoft intelligent APIs so you can centralize everything under one roof.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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