By David Holland

November 21, 2016


Infusionsoft Will Improve Conversion Rates And RoI

As the old saying goes, you have to spend some money to take the money. Are automation and CRM tools like Infusionsoft worthy of your investment?

These are the days of high-tech marketing and sales. With a powerful team and the use of automation, your business’ goals and core strength can soar high more than you can expect. Do you know that 63% of companies that are ahead of their competition is using automation for their business?

In past years, the growth of B2B organization expands to 11% and automation plays a big part of it. More than 60% of every successful business make use of automation extensively. Seventy percent of the top performing companies use automation for over 2 years.

From the very beginning businesses use automation technology like Infusionsoft their first question was, "what's in it for me". Aside from the obvious fact of RoI growth, automation makes it possible to ease out redundant tasks, accelerate progress and increase productivity.

For those who successfully gained RoI from Infusionsoft, this technology helps them become a marketing superhero minus the cape and villain-fighting days. Technologies like this skyrocket profits and defeat churn from all those redundant operational and marketing tasks.

Campaign targeting is made even better and customer experience is improved. Manual errors are lessen and leads are managed better. Moreover, automation allows you to use multiple channels for your marketing without having to deal with tedious repetitive routines.

Automation helps keep your database clean. Information like your lead list or marketing metrics can be segmented, properly labeled and organized. Testing is made more effective robust tracking and metrics useful to replicating ideas or revamping can be easily analyzed. With data properly tracked, it's easier to see how your customers think, react, their likes and likes and what triggers them to buy your product.

An automation and CRM technology like Infusionsoft lets you dissect wide data from a prospect or a customer from the day he join your list and up to the people he referred a someone to your business. There'd be records of his order's history, the pages he viewed, notes and other valuable metrics that you can make use for your future marketing. And because Infusionsoft lets you segment and group people accordingly so you can create personalized and targeted campaigns in bulk without having to do it one by one.

Plus, there's a payment gateway with complete shopping carts, promotional tools, coupons, affiliate marketing and everything you need for the buying cycle. There are robust reporting functionalities that can give you a 360 degree view of your lead sources, marketing, sales, RoI and so on.

In other words, Infusionsoft can works like a superbrain for your marketing. It brings higher conversion and greater RoI for your business.

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About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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