February 8

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Attract New Customers to Your Small Business

By David Holland

February 8, 2017


Attract New Customers to Your Small Business

If you are struggling to get more customers to your business, then you are definitely not alone. Matter of fact, statistics say that while 50% of business owners strive the first year in the industry, only 1 in 10 businesses succeeds.

Whatever the type of business you might have now, know that the right technology can help you speed up processes and bring in more customers to your door faster. No special computer wizard-like skills needed. Just have your marketing mindset ready.

But before that . . .

Re-evaluate your overall product and make it the best

You know why they say let the product speak? That’s because at the end of the day, it’s all about the product. Say, you have a brilliant marketer who can sell just about anything.  They might be able to sell, but sooner or later, consumers are going to talk about how crappy the product was.

Your product needs to be the best that it could be.

Have you ever thought what’s WRONG with it instead of just plainly praising it all the time, just like those on your marketing messages? It’s important to evaluate your product and that means going far beyond you positioning messages.

Think about these:

  • What are your customer’s post-sale complaints about your product? How about the services?
  • Are your products priced right? Look at your competitions to get the hint!
  • Are you able to do timely follow-ups on after-sale communications?
  • Does the product do as the selling point proposes?

Keep this in mind: the product shouldn’t just be the product itself but an overall package including pricing, customer service and technical support if need be.

Know where on the Internet your customers “virtually” reside

Majority of your customers are somewhere on the Internet; probably lurking around websites that you need to tap. Detailed psychological and demographic segmentation can help you find them.

Here is an example of a scenarios. If you concluded that your target customers are professional artists, you might want to build reputation on LinkedIn or Quora, as these social networks are both highly use by professionals. If you are targeting work-at-home moms, you may try freelancing forums, mom-dedicated social media groups or websites specifically for work-at-home moms.

Get ready to offer a digital something

So, you’re in your potential customer’s’ circle and you know exactly how to communicated with them. Now that you analysed where they reside on the digital world, the next problem is building relationships with them.

First, you need to find a way to contact them. In digital marketing, email information is the key ingredient. An email could go a long, long way. But then, nobody just wants to give away their email information, right? So, the answer is to bribe these people with an offer they cannot resist.

Ever heard of “lead magnet”? If not, it is simply an offer in exchange for a lead’s information. A lead magnet could be anything enticing. It could be a free report, a download trial (if you are selling software), a promotional code — anything that would suit your niche.

When you finally perfect your offer, then there goes your lead magnet.

You need a powerful lead capture form

A lead capture form can be created as a simple landing page where your potential leads are redirected. Once they provide you with information, they will then receive the promotional offer which is your lead magnet.

Your lead capture form should:

  • Clearly state what the person should expect after he/she signs up.
  • Short and easy-to-understand form blocks.
  • Call-to-actions that work; and,
  • A thank you page.

When you have their contact information, begin nurturing relationships until you are able to bring them to the buying cycle.

Infusionsoft to do the rest of the job

From creating your lead capture forms, to nurturing leads and even selling your product, all can be done automatically with Infusionsoft. Yes, you’ve read it right — AUTOMATION.

Bring in more customers to your business with the help of automated campaigns, follow-ups and targeted promotions. And while “automation” may be the core function of this technology, there is nothing to worry as Infusionsoft does its magic according to what your customers desire. Insightful leads, sales and marketing reports are also available in Infusionsoft so you practically know where you are on your campaigns.

David Holland

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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