By David Holland

June 20, 2020


Say it in less that 60 seconds

Get attention, feed the viewer, get shared and get viewers to come back for more.

Let's imagine that your ideal audience is in a line in a coffee shop waiting 2 m apart from the people in front and behind.  They have about 10 minutes but need to be alert to moving forward with the queue.  They are scrolling through social feeds looking to be entertained.  

They see a short 15-30 second video that illustrates something interesting about their needs.  They watch it and notice a link to further information.  No time right now, but they return to the video later and watch more.  Perhaps a 90-120 second explainer video, which they like and share.  

This puts them in your retargeting campaign.  After seeing your re-targeting adverts they visit your offer page.

Let the video tell the story.

Use images and text.

Use something eye catching.

No stress production

If you want to know how we made these snackable videos in 15 minutes ask us in the chat.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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