How to create your customer avatar or customer persona

So you’ve just started a new business? Congratulations! But, before that excitement wears off and your head is all about launch day or what the company will look like in five years, it’s time to focus on building an audience. There are plenty of steps involved with creating a customer avatar for your marketing strategy. This can mean taking account their demographic, values and attitudes toward life or even the specific products they use in everyday life.

A customer avatar is a fictional representation of your ideal customer or client who you will target your product or service offerings at. You can use many techniques such as surveys, focus groups, interviews, etc., to discover what makes them tick and how they think about particular problems that need solving. Once you have an understanding of these issues then you can create solutions for them that solve their problem(s) in a way that aligns with their needs and wants.

The first step is defining your avatar's demographics (age group/gender/race/income level). Next define their psychographics (personality traits/lifestyle preferences). Then, describe what they use in their everyday lives and how this relates to your company.

Next you must focus on the specific needs of your avatar. What problems are they facing in their everyday lives? Which products would help them achieve what they want to do (such as a new car or a bike). Then, focus on the customer's level and how committed they will be to certain projects that you're offering.



Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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