If you know you need to be doing more marketing, but you don’t know what to do, or how to do it, this is for you.

Marketing is more complicated than ever before.

40 years ago, you’d put an ad in the Yellow Pages, do some flyering and that was about it.

But thanks to the digital revolution, it’s easier than ever before to reach your target customers, build a relationship with them and encourage them to business with you.

Trouble is, digital marketing is complicated and confusing.  There are a million different ways to spend your money, and it’s difficult to know where to start.

  • Which platform is right for you?
  • What should your approach be?
  • How do you create the content to go on your digital platforms?
  • How much money should you invest?
  • How do you connect all your platforms together?
  • How do you know whether it’s working?

The list of questions is endless, and the truth of it?  For most business owners, it’s just too overwhelming, and results in inactivity.

Our EXELA Assistance programme helps you cut through the clutter, reduce your overwhelm and get marketing stuff done and working in your business, so you can get and keep more customers.

Become an Assistance member, and you’ll get the tools, expertise and support you need to: 

Get more leads and make more sales

Win time back to spend on the most important things

Generate more income and build a better life for you and your family

Here’s ‘what you get’ as an EXELA Assistance member:

  • A massive 50% discount on all EXELA fees, which means you can get our expert coaches working with you for just £99 an hour, rather than the £198 it costs non-members.
  • Unlimited email support from our team – got a question, a query, or just stuck with something?  Email us, and we’ll give you the benefit of our expertise to get the answer to your question.
  • Unlimited online workshops – we offer beginner, intermediate and advanced workshops on marketing tech, and you can come along to as many as you want (or send a staff member)
  • Private Facebook Group – our Facebook community is full of switched on business owners, in the trenches, just like you.  Find inspiration, answers to questions and support from likeminded people.

Why become an EXELA Assistance member?

If you want to get stuff done, and you want an expert team’s help, becoming a member is a no-brainer.

Your 50% discount will help you get more marketing implemented for less, while the coaching, training and expertise on offer will give you access to EVERYTHING you need for marketing success.

When you work directly with EXELA, either being taught or coached how to do it, or having us do it for you, you’re tapping into decades of experience.

Simply put, when it comes to marketing, and the tech that makes it all happen, there’s no one better, and when you become a member, you’re getting access to us for a fraction of what it costs a non-member.

Here’s what we can help you with:

  • Creating content – email campaigns, blog articles, social media posts that show your audience that you’re the expert in what you do.
  • Building marketing systems – sales campaigns, customer on-boarding sequences, repeat purchases/purchase reminders, nurture sequences and referral campaigns
  • Integrating tech – need your email system talking to your website?  Or your POS talking to your accounting package?  We can make it happen.
  • Getting reviews – boost your online footprint and impress prospective customers
  • Generating leads – build calculators, quizzes and scorecards that bring prospects closer
  • And much, much more

How we work:

The way we work with each EXELA member is highly bespoke – we do the things that are the highest priority for you.

We work with you on a “Project” or “Campaign” basis – projects provide long-term value because you’re building an asset into your business and campaigns create quick results.

Here are some examples of the projects we work on:

Content Pack

In digital marketing, content is king.  The Content Pack project gets you as much as content as you need to position yourself as the expert in your industry.

Lead Capture Quizzes and ScoreCards

Both are hugely effective at securing prospect contact information for you to use for remarketing, and we’re highly effective at creating quizzes and scorecards that work. 

Lead Generation Campaign

This campaign gives you everything you need to start generating leads online - a “lead magnet” that attracts your target customer, a landing page to convert them and secure their contact information and follow-up funnel that results in scheduled sales conversations.

Digital Plumbing

Need all your digital assets singing off the same hymn sheet?  We’ll connect your GA4, Google Tag Manager, Google Search Console, LinkedIn Pixel, Facebook Pixel and any other technology and tracking devices you need to have in place.

And when it comes to actually getting it done, there are three options:

  • We teach you, so you can do it for yourself next time.
  • We work with you, hand-in-hand, so you can be sure it’s being done right
  • We do it for youso you can concentrate on doing what you do best

Your Investment

Becoming an EXELA member can be an investment of just £39 a month..

When you make your investment, you’ll get instant access to the EXELA team, so you can start booking in calls and making the most of your membership.

If you’re serious about marketing your business and generating more revenue, chances are you’ve got quite a few things that need building, so your 50% discount will come in very handy!

To get started with an EXELA Assistance membership, just click below or give us a call on 01242 375000 and we’ll get you all set up.

Basic

50% Reduction in Fees

Facebook Group Support

 

50% Reduction in Fees

Facebook Group Support

 

£

39

/ month

Assisted

50% Reduction in Fees

Unlimited Email Support

Unlimited Access to on-demand courses

Access to all Marketing Campaign Templates

Access to all MAKE & Zapier Templates

Social Media Post Scheduler

2-way SMS, Email & Messenger Conversation

Reputation Management

Webchat

Dedicated Account Manager

£

69

/ month

Creator

Assisted +

A new Content Pack each Month

One Blog Article

20 Social Post

Schedule in your channels

Done-for-You!

£

299

/ month

Basic

50% Reduction in Fees

Facebook Group Support

£

390

/ year

Assisted

50% Reduction in Fees

Unlimited Email Support

Unlimited Access to on-demand courses

Access to all Marketing Campaign Templates

Access to all MAKE & Zapier Templates

Social Media Post Scheduler

2-way SMS, Email & Messenger Conversation

Reputation Management

Webchat

Dedicated Account Manager

£

690

year

Creator

Assisted +

A new Content Pack each month

One Blog Article

20 Social Post

Schedule in your channels

Done-for-You

£

2990

year

Project Packages

If you are a member and you have a project in mind, the most cost effective way to work with an EXELA technician is the purchase a Project Package.

Select one of the packages below and schedule a scoping call.

Growth Package

Get 12 hours for the cost of 10 (£990)


Growth Plus Package

Get 25 hours for the cost of 20 (£1,980)

Example of what we can do for you

Customer Comments

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"...were able to bring back everything we had learned and share it with our team."

We undertook the EXELA training in Infusionsoft and were able to bring back everything we had learned and share it with our team.

What is great about this kind of learning is the flexibility. Given the nature of our business where we work in a very hands-on-way, working with EXELA allowed us to incorporate this same method into building what we needed from Infusionsoft—we took away with us a clear and full understanding which we could then implement.

Matt Joyner

"A practical and thorough process"

EXELA Infusionsoft training was a practical and thorough process which enabled us to jump-start quickly and efficiently in to reaping benefit from Infusionsoft. The key for us is that now we are able to track our customers clearly, and automate delivery of our content accordingly.

Joan Muni Lucas - CFO and COO, Body Transformation Academy

"I'm loving it. Looking forward to going onto a new course doing some of the life cycle marketing."

Okay, so hello to David and EXELA and Infusionsoft fans. I've been asked by David to leave a quick video detailing why I love EXELA, which I do, not just saying that and probably why I like Infusionsoft. So, my name is Michael Joslin, I'm from Marlin Catering Solutions and I suppose I'll take you from the top.

There's lots of CRM systems out there. Some very good, some not so good. Came across Infusionsoft, contacted their offices in the States who put us in touch with EXELA, bought the full package and they have impressed me continually from the start, both Infusionsoft and EXELA, from the setup process and acquiring the system, right the way down to the training. The best way I can describe that is, wanting to get into a new hobby such as fishing, not having a clue how to do it, but going out and buying the best rod, bait, tackle box and all the things that go with it and going to a lake and then wondering why you're not catching any fish. You need someone to show you how to fish, you need someone to show you how to work the equipment that you've purchased and that's something that I think the other CRM systems lack, is that you spend loads and loads of money and you can buy a really good system, but you don't know how to make the most of it, how to access its full potential and if you can't access that full potential, then you're not going to access the full potential of you and your business.

So, I'm Marlin Catering Solutions. Our business rapidly started to grow and we needed a way of keeping track of everything, that's why we decided to get a CRM system. We've since opened another company and then put a group structure in place, so that I can now send via Infusionsoft emails, news broadcasts and things like that, from my group, but target specific customers depending on which company they fall underneath and I can do that really nicely and easily using the tags, which I don't think the other CRM systems have and I don't think without EXELA and the training that I got on my start course, I don't think I would know how to utilise those and I probably would have given up.

The other thing I would definitely recommend if you're going to go with Infusionsoft and you're going to go EXELA, is almost certainly get the data capture through Outlook app, that you can get, so during your course EXELA will show you how to download different attachments and apps, most of which are free. The useful ones are free and they just round off and make your experience of using Infusionsoft a little bit better and the one that I absolutely love is the app that links Infusionsoft direct to your Outlook, so if someone sends me an email I can pull up all their details really, really quickly from within Outlook. I don't even have to go into Infusionsoft. If that person sending me the email is someone that's not known to me, I can then just click on the Infusionsoft sidebar and grab their details, their email address, phone numbers and everything, straight from their email that they've sent me and they're in my CRM system. So, it makes capturing data really easy. It makes using that data really easy and getting the most out of your business by target marketing to your customers, to your potential customers.

So, I'm loving it. Looking forward to going onto a new course doing some of the life cycle marketing as and when I've got time. The good thing and it's a nice problem to have, the good thing about EXELA's training and the Infusionsoft software is, that you will get busier and so as and when I've got the time to go back down to Cheltenham, I'm definitely be going to do the life cycle marketing course and I'm employing a new member of staff. I'm in Essex, he's going to be Taunton, so Cheltenham's really, really local for him. He's going to drive up and he's going to have to do the start course so I can get a bit of help from someone else who can use Infusionsoft in the company, and that's the good thing is that, EXELA can always do the training for as many members of staff or as many users as you've got, so that the whole company can get the use out of the software.

So, anyway, hope that's enough. I'm guessing my name's going to be on this video, so if there's any people that want to ask questions on how I utilise it, then please feel free to send me a direct Facebook message and I'll either put you back in touch with David at EXELA or answer the question myself if I know the answer.

So, good luck and hope everyone's running very successful businesses. If you're not, get Infusionsoft and then you'll probably start. So, see you later, take care, bye bye.

Michael Joslin - DIRECTOR, Marlin Catering Solutions

"I was using mailchimp at the time, but wanted something more powerful."

Hi, I'm Andy Brown of Artisan Interiors. I first came in touch with EXELA, through Entrepreneur Circle of which they're a trusted supplier. It was at one of the EC events, EXELA introduced me to Infusion Soft. I had a little chat with Keith on the stand there, and he told me about the killer deal they had on at the time. I signed up, and haven't looked back since.

I was using mailchimp at the time, but wanted something more powerful. It just wasn't doing what I wanted it to do. Yes, so since signing up to Infusion Soft, have not looked back. Not only do EXELA put you in touch with the best deal, they offer some amazing training packages.

Keith was fantastic, got me set up, did my first initial training call, and yeah. Away I went. The rest is history. I'm now an Infusion Soft ninja thanks to EXELA.

Can't recommend them enough. Give them a call. They've got some great deals.

Andy Brown - MANAGING DIRECTOR, Artisan Interiors Ltd.

"I guarantee you will see returns from it, because I have. It's worth every penny."

Hello, my name's Adam and I've done two courses and was referred to them by Infusionsoft after signing up with them and I've since done the Life Cycle Marketing course, as well as the Infusionsoft start course.

Now, the Infusionsoft start course is for the purpose of tackling Infusionsoft if you're an absolute beginner. Obviously, which I was. It lasted a day, and in that time myself and the other class members ended up completely out [inaudible 00:00:25] with the system. Everybody left happy and I actually had several campaigns ended up working the very next day.I've not actually needed any help myself, but I'm a member of the Facebook support group, which is brilliant. Everyone's asking questions and they get answered immediately. As [inaudible 00:00:44] to do the Life Cycle marketing course, which was led by David Holland.

I was incredibly impressed with this. If you're a business owner, I would strongly recommend doing it, particularly if you're a start-up. I thought I'd quite a good idea about marketing, but I left after that course looking at it in a completely different light. David is a very smart bloke and he knows what's he's talking about. He actually came up with lots of ideas that I would ... actionable ideas that I went on and actually did in my own business.Infusionsoft skills paired with Life Cycle Marketing knowledge is a killer combo. I guarantee you will see returns from it, because I have. It's worth every penny. So, I strongly recommend booking yourself in, if you haven't already. Good luck.

Adam Johnson - Business Owner

We've started to build my first campaign, it was an absolute breeze because of what I had learned.

Hello, my name is Mark Hammond. I run a marquee high business, specializing in small marquees for going back garden.

I've been using EXELA as my preferred infusion partner since February now. I've been extremely pleased with them. It's my first time using Infusion Soft, and the team at EXELA made sure I was well equipped right from the start.

The trainer I got early on gave me a real good head start. Gave me a feeling that I wanted to jump in as soon as I left the classroom. The training that David and EXELA gave me was well worth it, and when we've started to build my first campaign, it was an absolute breeze because of what I had learned. The training team had totally patience with us Infusion newbies, and sent us on our way. Now, using Infusionsoft is dead simple. I can even call EXELA if I have a minor issues, and having trouble with, and they'll help me resolve it.

Would I recommend David and EXELA to my friends and colleagues? Yes, of course. I still do, and I've probably recommended about half a dozen people to them already. The return on investment with Infusion and EXELA's training is far too great to turn down, and Infusion soft is a very large cog running my business. Without EXELA , my business wouldn't have grown anywhere near as much as it has done this year, so a big, big thank you to David and the team at EXELA for being a part of that.

Mark Hammond - OWNER, Marquee Hire Business Safety Solutions

"We've even been able to implement an entire affiliate marketing platform as well."

Hi. My name's Simon Clark. I'm the author of the upcoming book, Fast Track, How to Sell More Faster. I also have a boutique estate agency based in the heart of the Cotswolds. I predominantly help small businesses and entrepreneurs with gaining more customers and then building relationships with them that last for the life of the business.

Over the last five or six years, I've spent a lot of time working with various internet marketing platforms and e-commerce solutions. I have to say that they all have one thing in common and that's the initial setup is quite time consuming. There's a lot of testing that has to be done, and it generally just takes a really long time to actually get the product from design to launch phase.

That was until I met the team at EXELA, and I have to say they've been absolutely fantastic. I'm in the process of launching a new product, and in the last month we have actually been able to get the whole system in place. I'm not just talking about designing the forms and the follow-up emails. I'm talking about the complete package, so all of the e-commerce solutions.

We've even been able to implement an entire affiliate marketing platform as well. Their help has been absolutely incredible. They're taking me through the whole process step by step, explain the whole process as we've gone, but done it quickly and effectively in a one-to-one basis, so it's just been phenomenal.

So, if you're thinking about implementing any form of e-marketing system, e-commerce, or any kind of marketing strategy like that, you really have to talk to the guys at EXELA. They will explain everything. They will take you through the step-by-step process, and they will shave months, if not years, off of the development of your entire system.

Simon Clark - AUTHOR, Fast Track: How to Sell More Faster

"It really helped me understand Infusionsoft and how it can help my business."

Hi, my name is Chris from CDC Accounting Limited, and today I just wanted to send a video testimonial for David Holland and all the guys over at EXELA. I've known David for about a year now, and 12 months ago I went on some Infusionsoft training, very informative days.

Actually been on four or five days training since.

It really helped me understand Infusionsoft and how it can help my business. I've also used their support team. I had a particular issue with what I was doing with the campaign, sent an email off to their support team. Within minutes somebody had arranged a call. Later that day we had that call and solved the issue. Fantastic service.

I've also been quite recently to an event that they put on for full business owners. It wasn't a how to use Infusionsoft or how to sell Infusionsoft day. It was a how to make your business better day, networking with other businesses, with other uses, and it was really informative, really great day.

Thanks again to David and your team for putting that on. We love Infusionsoft and we'd recommend it to anybody, and EXELA. Cheers.

Chris Cheeney - DIRECTOR, CDC Accounting Ltd.

Within a month, we were able to deploy all the features of the platform

Hello, my name is Alejandro Feiges, I'm one of the Global Directors of the International Coaching Community and we really appreciate EXELA help in order to implement Infusionsoft in our organisation.

Within a month, we were able to deploy all the features of the platform and really start seeing the changes that Infusionsoft is causing in our organisation. So we are really happy with the process, the consultancy was really focused on what we want, what we needed and we were helped and the consultant was always listening our needs and providing the best solution in hand in order to make the most of the platform.

So for sure, we are really contacting again EXELA in order to implement further features of Infusionsoft or expanding our knowledge on the platform in that sense. So we appreciate and give our big thanks to EXELA team and we be in touch. Thanks

Alejandro Feiges - GLOBAL DIRECTOR, International Coaching Community

"and the good thing about EXELA is that they are always there at the end of the phone to help you out."

Hi my names Keith Crockford from Rapid Adventures.

I've been using Infusionsoft with EXELA now for just over a year. I've done all the training courses with David and they were all just brilliant, and taught me everything that I needed to know to get my teeth stuck into Infusionsoft.

I'm still learning with Infusionsoft every day, and the good thing about EXELA is that they are always there at the end of the phone to help you out. Or if you haven't got time to do it yourself, they get on and do it for you.

I would certainly recommend EXELA for anyone looking to use Infusionsoft, especially if you want some training then David's the man to go to. So get your Infusionsoft with EXELA.

Thanks very much.

Keith Crockford - MANAGING DIRECTOR, Rock and Rapid Adventures