By David Holland

May 4, 2021


Most people don't know how to craft a good elevator pitch

They waste valuable networking time by rambling on about their business, or worse, they bore the person they're talking to into silence.

This article will teach you how to create an effective elevator pitch that gets results–whether you're pitching investors or potential clients. You'll learn how to quickly and effectively communicate what your company does and why it's different from everyone else in the industry. 

- "I'm in the import/export business." (too vague) Some industries have more specific labels than others. For instance, if you're working with construction or retail goods, it's better to say something like, “I help businesses find overseas suppliers for their products." Or even just "importing" since that word implies all these other things.

-"My company provides IT consulting services," is too detailed and boastful. The listener may not be able to follow what your product does without asking questions which will take up time from both parties.

Click here to go to the article with 11 examples...

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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