Most people don't know how to craft a good elevator pitch
This article will teach you how to create an effective elevator pitch that gets results–whether you're pitching investors or potential clients. You'll learn how to quickly and effectively communicate what your company does and why it's different from everyone else in the industry.
- "I'm in the import/export business." (too vague) Some industries have more specific labels than others. For instance, if you're working with construction or retail goods, it's better to say something like, “I help businesses find overseas suppliers for their products." Or even just "importing" since that word implies all these other things.
-"My company provides IT consulting services," is too detailed and boastful. The listener may not be able to follow what your product does without asking questions which will take up time from both parties.