By David Holland

July 9, 2021


In this article, we will show you seven ways to keep visitors on your website longer. What do people want when they visit a site? They want information and entertainment! So, if you can provide these two things in the right way, then you will be able to increase the length of time that people spend browsing your site. We are going to dive into each one of these strategies now so that you can start implementing them for yourself.

1. Fulfill your headline’s promise

With revenue pressures and time shortages, it can be tempting to push for a faster client acquisition and sales cycle. But the key is stepping back and taking it slow like in new romantic relationships. Writing a click-worthy headline is hard. You need to come up with something catchy, short and sweet that will make your audience want more. The problem? When you've got an amazing story on the other side of those headlines, people might not get what they were expecting after reading them!

What are some tips for writing appealing headlines while still delivering quality content? One way is by using keywords in your title so search engines can find it easily. Another tip would be to include social media handles or links like Facebook or Twitter as well as hashtags - just remember to avoid spammy tactics if possible!

2. Create more scannable content

Did you know that users spend an average of 5.59 seconds looking at a website's content? That means one second for every word!

People rarely read your content word-for-word, so it's important to make sure each sentence is engaging and easy to understand when scanned quickly.

We know that when people are reading content, they're looking for something easy to read. If long sentences and paragraphs make it difficult for them to scan your content quickly, they'll leave because there is easier-to-read material elsewhere. Here's what you can do:

  • Ensure readability: Make sure your font size and line spacing are large enough to read easily, without causing eye strain. Simply increasing the font size and line spacing on your site can often give a quick boost in your engagement metrics.
  • Break up your content: Posts without visual breaks in the content are hard on the eyes. For maximum scannability, keep your sentences short and most of your paragraphs to three or four sentences at most.
  • Craft engaging subheadings: Subheadings are powerful tools to keep readers engaged. Not only do they provide a visual break in your content, but a well-crafted subheading can pique the curiosity of a reader, keeping them from losing interest and clicking away.
  • Use bulleted lists: Lists stand out from the rest of your text and help the reader to scan your content for the important points

3. Add a call-to-action at the end of each post of the website

Your readers may be eager to find the answers they've been looking for, but you have a chance to keep them there. After all, without people on your website or subscribing to your newsletter it's hard--if not impossible--to make any money! Keep those visitors with an appropriate call-to-action (CTA) that gives them something more than just what they were expecting.

But the question is, are your readers noticing that call to action? The problem with a static CTA placed below the content area of your post is that most of them tend to ignore it. One way you can combat this visitor ignorance, however - without disturbing your audience too much- would be by using an animated slide in opt-in; one which grabs attention but doesn't disturb their reading experience (as some forms do).

With an opt-in builder like OptinMonster, you can easily build a slide-in opt-in on the bottom right-hand corner as the user scrolls down your page.

Check out Keap's Lifecycle Marketing Assessment to determine where your business stands among the industry's top performers.

4. Customize your thank you website pages with helpful content

If you're not leaving your site with a warm lead, then chances are they won't be coming back. So make sure to provide helpful content for visitors on the thank-you page of any email subscrip

By using relevant, interesting content which is presented in an engaging way like with Infographic visualizations from Kissmetrics, we are able offer our users what they want or need when it comes time for them to leave us.


About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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