By David Holland

December 12, 2016


The Anatomy of a Powerful Welcome Email


Any company can create a welcome email. Yet, not everyone knows the anatomy of an email that leaves a glowing impression which actually converts readers into loyal followers and customers.

While there is no one-size-fits-all when it comes to formulating your company’s welcoming email, you should know that there’s a flow for creating a powerful one. Successful companies out there would agree that these elements should be a part of every welcome email.

But first, why should you put effort on your welcome email?

Why is it so important? There’s a reason why the big players in the marketplace always make use of welcome emails for their new followers, subscribers and customers: it’s because it works.

A welcome email is a way of recognizing a person as a part of your company. It’s a summary of the general picture of what you are actually offering them. The most important end-goal here is to let people know what your business is about and what to expect from you in the future.

Let’s cover the bases . . .

It’s a welcoming email so technically you don’t have to be pushy especially on selling or promoting offers. Like meeting a new person, you want the reader to know the basics about your company or product’s existence and why they should care.

Aesthetics must be a part of your investment when it comes to building your welcoming email. You want your email’s design to reflect your brand’s identity and the message within your welcoming email.

Engaging, concise subject lines

Do you know that 64% of people say they open an email based on the subject line alone? With this, you clearly need to put efforts on creating a killer subject line.

The subject line is the first thing that a reader sees when opening their email so it has to spark interest and grab attention. Your subject line should be concise for the reader to know where the email came from, spark curiosity and tickle their interest to open the email.

First sentences that make sense

The first sentences of an email are very important. A sentence should be interesting enough for the reader to actually read through what follows. It must build excitement, or, curiosity at the very least. Also, don’t forget to thank them for being on board.

Recheck for grammar errors. Avoid jargon. Wow them with the benefits waiting for them ahead.

Ask them to add you into the safe email list

A harsh reality is, although your email might be credible, some email providers may filter your future messages to the spam folder. You don’t want this to happen so you should courteously ask people in your welcome email to tag you as a safe send.

This will help you maintain a deliverable rate and makes it easy for the person to find your email in the future.

Include an option to unsubscribe

Why so when they are newly on-board? As ironic as it may sound, but not all those who joined your mailing list would actually want to make use of your message.

These are people who “accidentally” joined your list or somehow, somebody might have used their information to join your list. So, they had better have a way off your list somehow as they are not helping your conversion anyway.

Ask them to follow you on social media

Email automation software makes it easier for you to add social media buttons on your email campaigns. Encourage your readers to follow you on social media for updates and easier communication.

Don’t forget to make it mobile friendly

79% of smartphone owners out there use their phone to open their email. It is also likely that those who have open email on their Smartphone would do a purchase or call customer service from their phone. So, make sure to make your welcome email mobile friend.

Provide information on how to reach you

Add a small block of text with your phone number, email address and physical address at the footer of your email. These do not only add to trust but remind the reader that you can be reached with ease.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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