By David Holland

February 20, 2017


Attract Leads and Convert them Into Buyers Faster than You Expect

Learn How Ultimate Marketers Do it Using Infusionsoft

The Rocket Company is the 2013 InfusionCon Ultimate Marketer Winner. They have utilised Infusionsoft for lifespan marketing and have concluded a 832% growth in a short lifespan. Casey Graham and Michael Lukaszewski discovered that the secrets to effective marketing begins by attracting people and letting them know that your business exists. Capturing their information comes next.

Once you have captured their information, the nurturing stages begin. With Infusionsoft’s powerful Customer Relationship Management system, you are able build targeted campaigns and send personalised messages AUTOMATICALLY. What is more, these messages are behaviour-triggered so the reader receives a message that matches his journey with your company. No over-persuasion or pre-maturely selling your product.

Attracting leads and capturing their information are proven strategies to avoid opportunities slipping through cracks. With these two, The Rocket Company was able to grow their customer base and have gained better branding opportunities for their business.

Ways to Attract Leads

The Rocket Company attract prospective leads to their website using varieties of offers like webinars, free reports, how-to blogs and free events. Along with the offer is a simple and straightforward opt-in form where the prospective lead can provide their first name and email address. Once that person provided his information, he will have access to the offer.

As for your business, keep in mind that in your offer, you are targeting your potential customers. By now you should have already done some psychographic and demographic analysis to profile them.

When creating an offer, it should be useful to your potential customers that whenever they see it, they’ll say, “AHA! This is something I need!”. That offer should be relevant to your industry and must be able to solve a person’s pain.

For example, if you are selling an anti-virus software to non-techy people, you can create a simplified e-book about online security.

Some offers your target audience can’t refuse:

  • a free course
  • a free e-book
  • set of useful downloadable articles
  • a free trial to your product
  • a catchy puzzle or game related to your industry
  • a survey
  • list-exclusive deals
  • member-exclusive forums

Often, marketers call an offer a “bribe” for getting a potential customer’s basic information. So, make that “bribe” too hard to resist.

Capture a person’s information

Only 2% of a first-time website visitor buys. It’s not that people don’t like your product. It could be they’re not yet ready. So, you have nurture them until they are ready to buy. But first, the goal is to capture their information.

Infusionsoft have a 2-step opt-in form that captures a person’s name and e-mail address. You can create an automated follow-up sequence later. When creating the offer, make sure you have a straightforward call-to-action and have clear direction as to what a person should do next after they fill-in their information.

The good thing about Infusionsoft webforms is that you can integrate your offer with it. You will collect information through a simple templated, lead capture form. Data is organized and automatically saved straight to the Infusionsoft CRM, ready for follow-up sequences and nurturing.

So what comes next?

For your business, pair your marketing skills with Infusionsoft and you are good to go on these two crucial stages of the lifecycle marketing. Nurturing comes next and that can be done through Infusionsoft too.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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