By David Holland

March 6, 2017


Cloud Computing: A Big Leap of Success for  Accounting Businesses

An overwhelming 63% of accounting firms said that they never monitored their marketing return on investment in anyway at all. What is more, approximately 53% of these companies rarely keep track of their lead-to-customers conversion and customer relationships. These alarming numbers are actually surprising when both return on investment and lead-monitoring can easily be done through cloud computing.

For the past half a decade, cloud computing is proven to help accounting businesses to: strengthen business agility, build new business models for better propositions, lessen operational issues, ease hassle from long, repetitive routines and to increase productivity.  

Cloud computing means everything can be done on the Internet through your PC’s browser, Smartphone and other devices. Cloud computing technologies like Infusionsoft make it easier for your firm to do easy collaboration for analysis, idea sharing and even progress tracking. Manual errors are eased out and back ups are available “in the cloud”  that even if you lose data in your local drive, you have back up of your data on the Web.

Since cloud-based technologies like Infusionsoft can be accessed from any location, portability and productivity grows with ease. While you or your team is away from the office, progress can be tracked anywhere with access to the Internet. Worldwide reach and diversity initiatives strategies are done with more efficiency without the need of face-to-face interaction.

While a powerful cloud computing technology like Infusionsoft brags its vast ecosystem of helpful tools from lead generation, to customer management and marketing, they are offered in fixed monthly plans that you can choose from according to your firm’s needs. No tricky software to install, reducing cost on maintenance and downtime errors.

Work smarter, faster and with amplified productivity helping your firm efficiently maximizes profits. Transition from office clutter to a paperless management. Cloud computing allows you to deploy a combination of strategies and processes that work for development and function. These, overtime, shorten closing a sale while nurturing relationships.  

Email marketing is made easier and campaigns’ progress is tracked through powerful metrics. Lead scoring based on behavior and demographics are tracked for better nurturing. Forms and landing pages can be created with ease.  You can build targeted and client behavior-triggered automated campaigns.

From gathering fresh leads, to launching a fresh email campaign and even on the buying cycle – cloud computing makes it possible to do all of these in a lesser amount of time.  Since behavior and demographics are tracked, content strategies are defined even better and mapped against audience or clients’ needs, wants, likes or dislikes. Structuring sales processes from understanding your firms suitable concepts to successful new client management can be done with automation.  

Keep track of data more effectively, balance budgets and crunch numbers all the way with owith the help of cloud computing. Make it a valuable tool to keep that data safe, secured and organized.

Make the most of your campaigns with targeted campaigns and streamline tasks through automation. If you want aggressive growth on your business and be ahead of the competition, then cloud computing is definitely the right choice for your firm.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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