By David Holland

June 14, 2021


Each published content piece is competing for audience attention. Make yours the most engaging and you’ll get a bigger following. As a marketer, you know the importance of branded content. It is one of the best ways to reach your target audience and make your company look like a reliable source for information. 

If you're looking for advice on how to create engaging branded content, this article will provide just that! In order to be successful with your branding campaigns, here are a few tips that can help you stand out in today's competitive world.

Tell Stories

Telling stories to your audience has been a tried and true method of engagement since the humble beginnings of the human race. We're storytellers. We craft narratives to inspire and influence. Telling stories in order to entertain and engage your target audience can make branded content more attractive. There are many different types of story you can tell as a marketer, including:

  1. How did you get the idea for starting your business?
  2. The success and failures that were a part of your journey.
  3. Stories related to big client wins and industry awards.
  4. The making of your product.
  5. The people behind your company.

A story resonates with people, often on a more personal level. Here is an example:

"I started my business back in 2015 with my brother after I tried a really fun escape room for the first time. For those unfamiliar with escape rooms, it’s a real-life game where you and your friends get locked into a themed room with 45 minutes counting down on the clock. Before the countdown gets to zero, you have to solve the puzzles and put together the clues needed to complete your objective. Being a gamer at heart, I fell in love with the concept. The idea that I could make a career by writing, designing and creating my own live adventure games was thrilling to me, and that's how Jigsaw Escape Rooms was born. We currently have two locations and hope to open more in the future."

Matthew Prendergast, Jigsaw Escape Rooms!

Ask Questions

At one point, you have come across quizzes and contests that are quite interesting. Have you ever considered why this is so? It's because they make the audience think and take action ...

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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