Facebook Pixel Installation

The goal of this lesson will be to set up the Facebook digital plumbing so that we can have our Facebook tracking pixel on our website and linked with our Google Analytics via Google Tag Manager. 

Why do we need a Facebook tracking pixel?

A Facebook tracking pixels are essential for anyone running Facebook Ads. They allow us to track what our targeted leads are doing once they click the Ad link and visit our website. By having a Pixel linked we can identify where our Facebook visitors are dropping off so that we can improve our sales process. It also enables Facebook to track what types of people are most interest in our content and complete our conversion event most often. This allows their algorithm to optimise and can substantially improve our conversion rates.

Step 1

Before we can start to set up our Facebook pixel, we first need to create a Facebook page in order to get access to our Facebook ads manager.

To do this, we can follow-up the instructions on this Facebook Guide: https://www.facebook.com/business/help/407323696966570?id=649869995454285

Step 2

Now that we've set up a Facebook ad account, we need to find our Facebook pixel.

To find your Facebook pixel ID, follow the first 3 steps on this URL: https://jacob-le.com/find-pixel-code-id/

Your Pixel ID should be a long number looking something like this: 2923227147945376

Step 3

Now that you have your Facebook Pixel ID, we can set it up using Google Tag Manager.

Here's a great video I've found that explains just that:

Step 4

Now that you've set up and tested your Facebook Pixel with Google Tag Manager, you should be able to see the reporting in both Google Analytics, and in your Facebook Ads Manager.