What Is Google Analytics

If you're remotely interested or involved in the world of digital marketing or online business, then the chances are, you've heard the term Google analytics thrown around, but what actually is it, and why do you need it?

Google Analytics is a free tool that allows you to track all sorts of data about your website visitors, including where they came from, what pages they visited, and how long they stayed on your site. Knowing this information can help you make more informed decisions about how to market your business online.

If you would like a slightly more detailed overview of what google analytics can do and why it's so important, check out this great video I found: