Cracking The Code

How a Google Business Page Brings You More Customers

Having a presence on the Internet is the cheapest way to let your target audience know that your business exists. But it shouldn’t just be any Internet presence. It should be somewhere where your target audience can see you. With the right platform, lead acquisition is made faster and easier. It cuts the time and resources needed to bring more qualified leads to your business.

Google Business pages lets you optimise your presence on the Search Engine Results Pages (SERPs), giving you higher visibility when someone is looking for your services, products or business. For example, say you are a restaurant in central London. You are aware of competitions around you but need potential customers coming to you first.

A Google Business page puts your information in the SERP so more people can see your information. This includes your business hours, address, phone number and reviews.

So, whenever somebody “Googles” for restaurants in central London, whether they were to use Maps or Google search, your business will be in the results. There could be times where people just want to find your information and being in the business page lets them know more about you.

There is a downside and this is where a bit of work comes in. Most businesses are already using Google Business page so the competition is on. The mindset of the searcher is to get the information quickly.

Typically, what’s going to happen is that a searcher will likely contact or visit the restaurant in central London which they found first or if the restaurant has excellent reviews. After all, people trust the opinions of others. Great reviews not only to gain trust but also visibility in the search results.

In our example, businesses with positive reviews are more likely to be first on the SERPs. So technically, to be on top is a game of numbers and credibility.

Here is what’s happening among consumers

According to a study, some 50% of consumers who did a local search via their phone are most likely to visit the store. Additionally, 70% of people surveyed said they have to look up and confirm the location of a business before going there for the first time. Google accounts for 46% of local searchers while 86% of searches look up the location of a business through Google Maps.

What will you do?

Don’t get intimated. Listing your business on Google is nothing special and the process is very straightforward. You simply add your listing or claim an existing page if the SERP already displays your business information.

As reviews play the most vital role in the efficiency of SEO with Google Business page as your medium, you must gather as much positive reviews as possible. Podium is a platform that helps you bring more reviews from customers. It sends a text to the customers asking for a review about your business without being intrusive or irritating. You can then send the text even when they’re still at your store. You can also do a series reminders to do the review if they haven’t yet.

Overall, it helps you gather and manage reviews for your customers increasing visibility and helps you shape up your business strategies overtime.