By David Holland

February 2, 2017


How to Create Reusable Holiday Marketing Campaigns that WORK

Highly Converting Frameworks with Infusionsoft

Creating a solid framework where you have a clear view of structure and guidance saves you and your marketing team from all the holiday hype and overwhelming rush. Not only that the framework is a time-saver, but it also optimizes efficacy and results.

At the end of this article, you will learn to create your very own holiday marketing framework that’s good for a year and you can finetune until it is in its peak of performance; delivering you stunning revenue and sensible return on investment. What is more, all those chaotic tasks can be centralized under one powerful and proven-to-work software. INFUSIONSOFT.

It all begins with an annual marketing calendar

Gather all holidays in a year that you can use for your specific market. List them together and use a calendar template. In your calendar, include an overview of your marketing plan, products specific to the season and your goals for each campaign.

Holiday-themed offers should be timely and relevant to maximize customer engagement. As for ad copies, newsletters and other marketing materials, you can either optimized and tweak them for next year’s campaign or improved them for the next holiday.  Advertise ahead of the holidays. You will learn how to create material based on how customers react, so you can optimize them for the actual holiday.

Welcome new customers with a blast!

It’s the holiday season and for most holidays in a year, people are looking to buy. Valentines Day, Black Friday, Christmas — just to name a few — are among those days when consumers have this silent need to buy. So you can expect fresh customers and new subscribers on your list.

Welcome them with a blast! Give new customer exclusive items or coupons. You want to keep them coming for more so create timely, sequenced follow-up deals after the welcome messages.

Segment, group and target

Group customers so you can create messages and customized campaigns that are according to your customer’s journey with your company. For example, you can segment a group of your best customers. These could be your friends, family, colleagues and loyal brand fans. For them, you can create exclusive deals.

Here are other ways to segment your customers

  • Last year buyers
  • First time purchasers
  • Customers who buy a lot
  • Referred by friends

Create group-specific exclusive deals, early-bird access, special discounts or privilege-based coupons. You will also get to analyze your next approach by segmentation. For instance, for last years’ buyers on specific holidays, you can create recommendation base on their previous purchases.

Tap into referrals

An astonishing 75% of consumers said that they are likely to buy based on word of mouth. So it’s very essential for your holiday campaigns to include referral programs. In return, you can give a reward to the customer who makes referrals.

Examples of referrals by popular brands:

  • Uber’s free or discounted rides for the customer and referred friend
  • Extra cloud space for the customer and referred friend to Dropbox

Things you can automate

Most of the campaigns and routines for holidays can be automated with Infusionsoft. Progresses are accessible through simple and easy-to-navigate dashboards, so you get a 360-degree view of the data you needed.

Here is what you can automate with Infusionsoft.

  • Newsletters
  • Coupons
  • Referrals
  • Sales
  • Abandoned cart reminders
  • Facebook promo events
  • Remember customers birthday
  • Follow-up on failed billings
  • Lead scoring
  • Lead nurturing
  • Welcome new customers
  • Capturing fresh leads
  • And so much more!

A wrap up for everything

A marketing framework can be the foundation of success for holiday campaigns. When paired with an innovative software that can do it all — from emails, to customer relationship management and even post-sale reports — everything is optimized. At the end of each season, you will not only have better revenue but also get to see which aspects you can improve and which marketing strategies needs tweaking.

Infusionsoft, as an all-in-one marketing software does not only help on the process but also collects data. Marketing channels are incorporated for campaign unity, consistency and easy accessibility. Real-time reports and metrics, both from campaigns and revenue, are also available. What is more, sending and receiving documents, as well as common repetitive tasks of your team, can be automated with Infusionsoft.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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