By David Holland

July 6, 2016


Tips For Far Better Subject Lines…

The subject lines to your emails are very important. They are the first impression your list have of you, if the first impression is bad, they won’t even end up finding out what you’re all about.

So what’s the trick to subject line success? The answer – none. There is no one trick system to nailing it. You’ve just got to find what works best for you. Here are some tips to get you started.

What was the most successful email campaign ever sent? Was it from Apple? Walmart? No. From U.S President Barack Obama. And the subject line that clinched the win – ‘Hey’.

Three characters – ‘hey’ picked up the highest opens and conversions by a long shot. This is because this is A. Simple B. intriguing and C. personal.

This wasn’t a simple ‘Learn more about the benefits of Obama Care’. That subject line is boring “Yawn” and blends into the rest of the boring ‘check out our latest product’ crap you find in your inbox.


Simplicity is important now. This is because 48% of emails opened now are on mobile and if your subject line is too long it gets cut off. Also, simplicity creates intrigue. Don’t give the game away in the subject line. Keep the reader guessing.


Relevancy also works really well. Advanced segmentation will allow you to be super relevant in your subject lines and emails. This is a key way to create a response from someone. Why not try merging your prospect’s name into the subject line?


Questions have also proved extremely effective. ‘Why won’t you click my link Myles?’, not only is this personal, but also intriguing.

Ever tried using the email description field? This field is the preview in the first line of the email. Not all email clients show it in the in-boxes, so you can’t rely on it all the time, but it would be foolish to leave this real estate empty. ‘Why won’t you click my link Myles? … Something tells me you’re ignoring me so I have a little something to entice you back’.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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