By David Holland

December 1, 2016


Email Marketing Statistics Vital to Your Campaigns

Email marketing is dead. Or so you heard. But it is never true. There’s a reason why more than 50% of modern marketers still use this strategy for their conversion, engagement and branding goals.

You see, marketing forecasts expect email users to grow to more than 3 billion by the end of 2020. That, for one technically means there’s a huge number of potential customers to reach and that email marketing should be given full attention just like any of your marketing strategies.

More than 50% of marketers say their top priority and goal on their email campaigns is increasing engagement. Overall, email marketing continues to deliver outstanding conversion and give purposeful data for digital marketers.

With about 50% of consumers preferring to hear weekly news from promotional emails, email marketing should be a tool to modern marketers. The truth of the matter is, it is not email marketing that deadens efficacy. It is the lack of strategy that is a barrier to any campaign success. Here are numbers to analyze and proofs to give you reason why you should invest on email marketing as one your digital marketing strategies.

  • ExactTarget cited 77% of consumers prefer to receive permission-based emails. Automation software like Infusionsoft lets you create permission-based campaigns along with powerful metrics so you can effectively keep track of your progress.

  • More than 30% of recipients open their emails based on the subject line alone so better make the best for your own campaigns. Create subject line variations and do A/B testing to come up with the best subject lines for best conversion.

  • Personalized subject lines bring 22% higher open rates. When you have a lot of people in your list, make use of automation to personalized subject lines for better efficiency and faster campaign executions.

  • Monday emails have the highest revenue. So prepare your materials long before the weekend.

  • Email marketing can grow as fast as 10% over a course of a year. So what are you missing so far? Revenue, growth and engagement.

  • iPhone is the top email client holding 33% of email users in the world, gmail at 15% and ipad at 12%

  • 75% of gmail of 900 millions users use their account on their mobiles. Make sure you optimize your campaigns for all these platforms and devices.

  • 89% of marketers say email is their primary source for lead generations but only 50% of marketers say they are using email marketing software

  • Email is the main source of analytic as 41% of digital marketers rely on it

  • 72% of consumer says they prefer email as source of communications better than phone calls

  • For every dollar spent, email marketing can bring $38 return on investment

Email helps grow leads and revenue and bring valuable data for your company. Segment, target and personalize using automation software for better efficacy and to keep track of campaign progresses.

Work best on your subject lines -- don't try to sell "what" is inside your email. Instead, it should tell what's inside. Pass through their spam filters by asking permissions, avoiding CAPITAL LETTERS and exclamation points!!!

Best of luck to your campaigns.

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About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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