By David Holland

May 13, 2022


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EXELA: Helping You Host a Persuasive and Engaging Webinar

Do you want to host a webinar that will help you sell your products or services? It can be difficult to create a presentation that is both persuasive and engaging. That's where our team at EXELA comes in. We help businesses develop presentations that are both informative and persuasive. We will work with you to create a script for your webinar that is designed to engage your audience and convert them into customers!

1. Setting the right objectives for your webinar

Before you start scripting your webinar you need to consider a couple of variables.

Who will be on the webinar: Will these be prospects generally researching their needs (top of the funnel) or prospects making a buying decision based on your webinar (bottom of the funnel). Is your audience likely to be well educated in the subject matter or notices?

How many people will be on the webinar: If you are delivering a webinar for a large group you will need to make it fast-paced and interesting. A small group might ask questions that you can answer in detail on the webinar.

What do you want you to do as a result of attending: Do you want them to buy a product or service? Do you want them to place an application? Or perhaps take a call from you.

2. Tips for creating an engaging and persuasive webinar

Webinars are a great way to engage with your audience and deliver persuasive content. However, delivering an engaging and persuasive webinar is not always easy. Here are some tips to help you plan and deliver an effective webinar:

Start with a strong opening. You need to grab your audience's attention from the very beginning. Start with an interesting statistic or story that will pique their interest.

Keep it focused. A webinar is not the time to try to cover everything. Choose one key message or theme and stick to it. This will help you keep your audience engaged and ensure that they walk away with something of value.

Use visuals. People are more likely to remember information that is presented visually. Use PowerPoint slides or videos to reinforce your key points.

Be dynamic. A webinar can be a long format, so it is important to keep things moving. Build-in breaks for questions and makes sure you vary the pace of your delivery so that people don't tune out.

Engage with your audience. Ask questions, encourage interaction, and use polls or surveys to keep people involved. The more engaged your audience is, the more likely

3. How to get people to attend your webinar

If you're looking to get people to attend your next webinar, there are a few things you can do to increase your chances of success.

First, promote your webinar through your existing channels, such as your email list, social media, and website. Make sure to provide clear and concise information about what your webinar will cover, and why people should attend. You can also offer incentives, such as discounts or exclusive content, to encourage people to sign up.

Additionally, reach out to influencers and other individuals who have a large following and ask them to promote your webinar to their audience.

Collect advanced registration with contact details so that you can send compelling reminders. 

4. Follow-up tips for maximizing the impact of your webinar

Once your webinar is over, it's important to follow up with your attendees. This can include sending them a recap of the presentation, as well as additional resources or information that they might find useful. You can also use the follow-up to ask for feedback and see how you can improve your webinar for future iterations. Additionally, this is a good time to offer discounts or special deals that are only available to webinar attendees.

You will have individuals who registered but did not attend. You should address these people in a different manner than the individuals that registered and attended.

By following these tips, you can ensure that your next webinar is engaging, persuasive, and successful. 

Contact our team at EXELA today to get started planning your next web event. We look forward to helping you achieve success.

Don't know where to start?

Schedule an informal Zoom chat with a marketing expert who will gladly provide you with advice and suggestions.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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