By David Holland

May 15, 2022


Google My Business: How to Create and Optimize a Listing for Your Business

Google My Business is a free tool that allows business owners to create a listing for their business on Google. The listing includes information such as the business's name, address, phone number, and website. The tool also allows businesses to add photos and videos, and to post updates about their business.

Businesses can use Google My Business to connect with customers and generate new leads. The EXELA team can help you create and optimize your listing, ensuring that your business is seen by potential customers. Contact us today to learn more!

1. What is Google My Business and what are the benefits of creating a listing?

Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By creating a listing, businesses can control what information is displayed about them, as well as interact with customers through reviews and posts.

The benefits of creating a listing include improved visibility in search results, the ability to connect with customers, and greater control over your online reputation.

Additionally, listings can help to improve click-through rates and drive traffic to your website or physical location. Creating a listing is quick and easy, and can be an invaluable asset for any business looking to improve its online presence.

2. How do you create a listing for your business on Google My Business?

Creating a listing for your business on Google My Business is easy and only takes a few minutes.

First, you'll need to sign up for a free Google account if you don't already have one. Once you're signed in, go to and click "Get started." Enter your business name and address, then choose a category from the drop-down menu. You'll also be asked to provide some additional information about your business, such as your hours of operation and website URL.

Once you've entered all the required information, click "Finish." Your listing will then appear on Google Maps and in search results when people look for your business name or category.

3. What are some tips for optimizing your Google My Business listing to improve your search ranking and visibility online?

One of the best ways to improve your online visibility is to optimize your Google My Business listing. Here are a few tips to help you get started:

Start by including accurate and up-to-date information about your business, such as your business name, address, and contact details.

Use keyword-rich titles and descriptions to help potential customers find your listing more easily.

Add photos and videos to showcase your products or services.

Keep your hours of operation up-to-date so that customers know when they can reach you.

Respond promptly to customer reviews, both positive and negative.

By following these tips, you can improve your chances of being found by potential customers online.

4. How can you track the performance of your Google My Business listing over time and measure its impact on your business growth or sales revenue?

You can track the performance of your Google My Business listing by monitoring your website traffic, online sales, or offline sales. You can also ask customers how they found out about your business. If you see an increase in website traffic or sales after you create or optimize your listing, you can assume that your listing is having a positive impact on your business.

To get more detailed data, you can set up goals in Google Analytics and track conversions from your listing. You can also use Google Insights to compare traffic to your listing before and after you made changes. By tracking the performance of your listing over time, you can measure its impact on your business growth and make sure that it is working as effectively as possible.

We will link your GMB page to your CRM Systems or provide you with a low-cost marketing automation solution.

Don't know where to start?

Schedule an informal Zoom chat with a marketing expert who will gladly provide you with advice and suggestions.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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