By David Holland

May 15, 2022


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How Direct Mail Automation Can Help Grow Your Business

Did you know that direct mail is still one of the most effective ways to reach potential customers? According to a study by the Direct Marketing Association, direct mail generates a response rate of 3.4%, which is significantly higher than the response rates for email (0.6%) and social media (0.12%). At EXELA, we specialize in designing and implementing automated direct mail campaigns. We can help you personalize your message and target your audience in a way that maximizes results. Contact us today to learn more about how direct mail automation can help grow your business!

1. What is direct mail automation and how does it work

Direct mail automation is a process that allows businesses to send direct mail campaigns without the need for manual labour. The process begins with the creation of a postal list, which is a list of addresses that the campaign will be sent to. This list can be created manually or through an online service.

Once the list is created, it is uploaded to a direct mail automation platform, which prints the Campaign's mailing labels and inserts. The labels and inserts are then sent to a fulfilment centre, where they are packaged and mailed out to the addresses on the list.

The entire process can be completed without any human intervention, making it a very efficient way of sending direct mail.

2. The benefits of using direct mail automation for your business

If you run a business, large or small, you know how important it is to market your products or services. There are many different ways to market your business, but one of the most effective is direct mail.

Direct mail allows you to send a physical piece of advertising directly to your target customer's mailbox. This type of marketing can be very effective because it allows you to personalize your message and target a specific audience. In addition, direct mail is less likely to be ignored than other forms of marketing, such as email or online ads.

However, direct mail can be time-consuming and expensive to produce. Direct mail automation can help you overcome these challenges by allowing you to create and send direct mail campaigns quickly and easily.

With direct mail automation, you can design personalized direct mail pieces, print them at high quality, and even automate the mailing process so that your campaign goes out on time, every time.

In addition, direct mail automation can help you track the results of your campaign so that you can see which pieces are working and which need to be improved. If you're looking for a way to improve your direct marketing campaigns, consider using direct mail automation.

It could be just what you need to take your business to the next level.

3. How to get started with direct mail automation

If you're looking for a way to automate your direct mail marketing, there are a few things you'll need to get started.

First, you'll need to have a list of contacts that you want to send mailings. This can be either a physical list or an electronic one, but it's important to have all of the necessary information for each contact (name, address, etc.) in one place.

Next, you'll need to decide what type of direct mail you want to send out. There are many different options available, so it's important to choose the one that will best suit your needs.

Once you've decided on a type of mailing, you'll need to create a template. This template will include all of the necessary information for your mailings, such as the recipient's name and address, the message you want to send, and any other pertinent details.

Finally, you'll need to set up your automation software. There are many different options available, so be sure to choose one that will work well with your chosen direct mail provider.

Once everything is set up, you'll be able to start sending out automated direct mailings with ease!

4. Tips for creating effective direct mail campaigns

As any marketing professional knows, direct mail can be an effective way to reach potential customers. However, crafting a successful direct mail campaign requires careful planning and execution. Here are four tips for creating an effective direct mail campaign:

Start with a strong list. Make sure you have a good mix of potential customers on your list. Avoid mailing to people who are unlikely to be interested in your product or service.

Personalize your message. People are more likely to respond to a message that is relevant to their interests and needs. Take the time to customize your message for each recipient.

Create a strong offer. Your offer should be compelling enough to motivate people to take action. Be sure to include a call to action that is clear and easy to follow.

Test, test, test. Always test your direct mail campaigns before sending them out to a large audience. Try different versions of your message and offer to see what works best. Then, make adjustments based on your findings.

By following these tips, you can create an effective direct mail campaign that will help you reach your marketing goals.

EXELA can guide you through the entire process of list selection, message creation and systems automation.

Don't know where to start?

Schedule an informal Zoom chat with a marketing expert who will gladly provide you with advice and suggestions.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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