How Much Does a Lead Generation Campaign Cost?

There are three components of the cost of a lead generation campaign: the software tools, the service costs to implement the software, and any expenses associated with advertising to drive traffic. Let's break down each component so you can better understand the cost of a lead generation campaign.

Software Tools

The first component of the cost of a lead generation campaign is the software tools. There are many software options on the market, so the cost of this component will vary depending on which tools you choose. The important thing to remember is that you don't have to spend a lot of money on software to run a successful lead generation campaign. There are many great free options available that will do the job just as well as the more expensive options.

We are going to need a page builder to create a landing page. If you have a website already it is possible that we can you website tool. However, many website technologies and themes are not good at building landing pages. They were designed for site building. We need to arrange pages into funnels simply and easily.

We will need a form builder to enable visitors to enter their contact details. We need an email system to follow up with emails to nurture prospects.

We might need a calendar booking system and an SMS sending system, depending on the individual situation.

We may also need Zapier or equivalent to connect the systems together.

We always try to use the software you already own, but sometimes it is low cost and higher RoI to use a speciality tool.

We favour Keap which starts at £79 per month.

Service Costs

The second component of the cost of a lead generation campaign is the service costs to implement the software. In most cases, these costs will be fairly low since you can do much of the work yourself. However, if you choose to outsource any part of the implementation, there will be additional costs associated with that.

The way we work at EXELA is to ask you to become a member of our community paying £69 per month. This will allow you to access all the training material we have on the software you need plus a 50% reduction in the cost of our services from £198 per hour to £99 per hour.

The time to implement your campaign (the funnel) is usually between 3-10 hours. Making the cost between £297 and £999 plus VAT.

Advertising Costs

The third and final component of the cost of a lead generation campaign is any expenses associated with advertising to drive traffic. This can be done for free through social media or other online platforms, or it can be done through paid advertising such as Google AdWords or Facebook Ads. The important thing to remember is that you don't have to spend a lot of money on advertising to run a successful lead generation campaign. Start with free methods and then move on to paid methods if you want to scale up your efforts

Paid advertising is not required for success, but it can help you reach a larger audience more quickly if done correctly. Consult with an expert if you want to learn more about paid advertising methods such as Google AdWords or Facebook Ads

Conclusion

The cost of a lead generation campaign will vary depending on which software tools you choose, any service costs associated with implementing those tools, and any expenses incurred from advertising to drive traffic. However, it is important to remember that you don't have to spend a lot of money on any of these components to run a successful lead generation campaign. There are many great free options available that will do the job just as well as more expensive options. So, what are you waiting for? Start generating leads today!