The Cost of a Campaign: How Much Does the Average Campaign Really Cost?
Launching a successful marketing campaign takes a lot of hard work, dedication, and of course, money. But how much does the average campaign cost? The answer may surprise you. Keep reading to find out how much you can expect to spend on your next marketing campaign.
How Much Does the Average Campaign Cost?
The cost of a marketing campaign varies depending on the size and scope of the campaign, as well as the industry. However, the average campaign costs between £350 and £750. For smaller businesses, this can be a significant investment
Not all campaigns are created equal, of course. A well-executed, thoughtfully planned campaign will cost more than a last-minute effort cobbled together with whatever resources are available. Likewise, a national campaign will cost more than a local one. The key is to find the right balance for your business: a campaign that is ambitious enough to achieve your desired results without breaking your budget.
How we approach campaigns
The first step is always to determine the objective or desired outcome. Many of our customers are looking to develop a consistent flow of new leads each month. We help you break this down into achievable targets by sub-niche. Think of this as one of the streams into the top of your funnel. This is the market or audience for the campaign.
Next, we will imagine what the real pain of this audience is. From this, we can develop a "lead magnet."
Finally, we put together the advertising copy, landing page and follow-up communication to make sure that any leads that come into the top of our funnel are nurtured until they are ready to buy.
We take care of all the technology and because of the laser-focused targeting, money is not wasted communicating with inappropriate prospects.
Of course, we will often repeat this thinking for another sub-niche in order to satisfy to full number of leads your business requires.
Benefits of the approach
With a targeted approach, you can reduce waste by only investing in the best prospects. They're automatically nurtured for an extended period of time and their investment pays off with increased conversions!
The average marketing campaign costs between £350 and £750. This varies depending on the size and scope of the campaign, as well as the industry. However, a well-executed, thoughtfully planned campaign will cost more than a last-minute effort cobbled together with whatever resources are available. A targeted approach can reduce waste by only investing in the best prospects.