By David Holland

May 13, 2022


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How to Create a Landing Page that Converts: Tips from the EXELA Team

Creating a landing page that converts is essential for any business. If you are looking to increase your online leads, then you need to make sure that your landing pages are effective. The EXELA team can help you create pages that are well designed and will encourage visitors to opt-in for your lead magnet. We will work with you to determine the right message and format for your target audience, and we can even link the opt-in form to your CRM Systems or provide you with a low-cost marketing automation solution.

1. What is a landing page and why do you need one? 

A landing page is a standalone web page that is designed to solicit information from potential customers, such as their email addresses or phone numbers. Landing pages are often used to promote free offers, such as e-books or white papers, in exchange for contact information.

Landing pages are an essential part of any online marketing campaign. They allow marketers to collect important contact information from potential customers and convert those leads into sales. Landing pages are also a great way to increase brand awareness and create a stronger connection with potential customers. When designed and executed correctly, landing pages can be an extremely effective tool for any business.

2. How to create a landing page that converts

The goal of a landing page is to convert visitors into leads or customers. To do this, the page must be designed with conversion in mind. Here are a few tips for creating a landing page that converts:

Keep it simple: A landing page should be free of distractions and focused on a single call to action. This means keeping the layout clean and concise and including only the essential elements.

Make it visually appealing: Use high-quality images and videos, and make sure the overall design is pleasing to the eye. Remember that first impressions matter!

Use persuasive copy: The text on your landing page should be convincing and persuasive. Be sure to highlight the benefits of your product or service, and use strong calls to action.

Use testimonials: Testimonials from happy customers can help reassure visitors that your product or service is worth their investment.

Include a lead capture form: A lead capture form allows you to collect contact information from visitors who are interested in your offer. Be sure to include only the essential fields, and make the form easy to complete.

By following these tips, you can create a landing page that converts visitors

3. Tips for designing an effective landing page 

Many companies have landing pages on their website, but not all landing pages are effective. An effective landing page is a key to converting website visitors into leads or customers. When designing a landing page, there are a few things to keep in mind.

First, it is important to copy a template or design that you like and that you know converts well.

Second, focus the page very specifically on your target audience. Include language that calls out your audience on the page.

Third, make the opt-in form easy to complete. Don't ask for too much information; just the basics such as name and email address should suffice.

Following these tips will help to ensure that your landing page is effective and converts visitors into leads or customers.

4. The benefits of using a landing page builder 

A landing page builder is a program that allows users to create landing pages without having to write any HTML or CSS code. Instead, landing page builders allow users to visually design their landing pages using a drag-and-drop interface. This makes it easy to place blocks of content on the page and preview how the page will look on different devices, such as tablets and smartphones.

In addition, many landing page builders come with a wide range of templates that can be used to create high-quality landing pages in minutes. As a result, landing page builders are an essential tool for anyone looking to create effective landing pages.

Creating a landing page might be intimidating. It's critical to make sure your landing page is engaging enough to entice people to sign up for your lead magnet. The EXELA team can assist you in creating effective and well-designed landing pages. We'll collaborate with you to select the most appropriate message and format for your target demographic.

We will link your opt-in form to your CRM Systems or provide you with a low-cost marketing automation solution.

Don't know where to start?

Schedule an informal Zoom chat with a marketing expert who will gladly provide you with advice and suggestions.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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