By David Holland

January 13, 2017


Increase Sales by Making Customers Fall In-love with Your Small Business

Effective Relationship Nurturing is a Way to Your Customers’ Hearts

After all the brainstorming, planning and marketing efforts, you know that the most important ingredient to make all of this effective is by building a realistic, human-to-human connection with your customers. In short, you have to make people fall in-love with your product, brand and company. But that’s not as simple as that, isn’t it?

For a small business like yours, it might be easy to build relationships with customers when you began but as your customer-base grew, so does the responsibilities. More customers means more follow-up, more people to keep up with, more tasks to deal with, more after-sales customer service responsibilities -- pretty much of everything in your company now demands MORE. But, it’s growth and you need to adapt.

This is why you need technology to help you speed up processes and avoid costly manual mistakes. A Customer Relationship Management (CRM) software, an email marketing system and automation can cover your bases. The good thing is, all of these are built-in one powerful system -- Infusionsoft.

With Infusionsoft, you ease out the hassle of redundant tasks, speed up processes and most of all, build realistic, one-to-one relationship with customers with the use of its Customer Relationship Management features.

Automatically welcome new customers to let them know they are appreciated.

Whether you want to send a thank you message to a new purchaser or simply want to welcome a new e-mail subscriber, Infusionsoft can do that for you -- automatically. That simply means you don’t have to send the message one-by-one every time a fresh customer comes in.

Advise leads on what comes next

Your customers have to know what they are getting into. It could be that you have a fresh customer or a lead just sign up for your lead magnet. It’s the first time they’ve known about you and so you should put directions as to where to go or what comes next. Here are a few things you can do:

  • Provide links where they can follow on social pages.
  • Put directions where they can get after-sales support via e-mail, phone or web contact-pages.
  • How often do they receive newsletter from your company?
  • Send them notifications ahead for seasonal discounts and offers.

Nurture relationships and repeat sales

So, they bought your product and you don’t want that to be the end connection with them. You want to continuously connect with them in a timely manner so that they don’t just simply forget you. Nurtured customer relationship is proven to bring in repeat sales, better branding opportunities and more referrals.

Offer the best at everything: best customer service, best product, best customer experience -- just simply make everything you do standout. Thank your customers, may it be virtual or handwritten notes to show appreciation. Keep follow up timely and consistently. Build trust by using targeted and personalized approach towards your messages using Infusionsoft automated email marketing system.

Referrals are pots of gold

What could be a better marketing strategy than referrals from people who have tried your product? Yes, referral is a magical marketing strategy. The good thing is that Infusionsoft lets you do more of your referral campaigns as you can easily create, track and promote your referral campaigns within this tool.

Here are some ideas on where to begin with your referral programs:

  • Offer a reward for those who refer you.
  • Build relationships with those who are in the same industry.
  • Make sure you are "visible" on social pages.
  • Get those testimonials coming.
  • Ask for referrals from your customers.
  • Leverage word-of-mouth.

Overall, Infusionsoft helps you attract customers and nurture relationships so that they don’t simply buy your product but also come back for what you have in store for them.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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