By David Holland

August 18, 2016


How Infusionsoft Can Reinvent the Meaning of Success for Your Business

As a business owner, it is not surprising if you are juggling too many tasks. From keeping tabs on sales, brainstorming how to increase leads, crafting the next campaign, managing operations and dealing with finance. The list could go on and on.

What makes it worse is if you are using a whole bunch of systems to manage your business. There could be one system for e-mail marketing, one system for communication, one system for lead generation, one system for selling. Oh, how chaotic that could be, even if you have people who do it for you?

If you want to ease out all the chaos, then taking your next big step with Infusionsoft is definitely your clever move. Everything (and we mean EVERYTHING) important for your sales and marketing can be done in Infusionsoft; saving you enormous time and money.

If you are not using Infusionsoft, then this post will definitely lighten up every reason why you should choose Infusionsoft compared to conventional marketing platforms. If you have been using Infusionsoft, then this post will uncover some of the great things you probably haven't known yet about Infusionsoft.

Saddle up and dive into something that makes automated marketing conversion rate soars. With robust functionalities that allow you to analyze lead behaviors, track engagement, craft followup messages, just to name a few, Infusionsoft is one powerful CRM that even the biggest businesses around the world are using.

Infusionsoft is an Ecosystem of Reliable and ROI-converting Tools

From the outside, Infusionsoft looks like a complicated platform but the truth is, it is just a complete ecosystem of useful elegant, reliable and effective tools with powerful automation capacities build to help every businesses, small or big.

There is a reason why Infusionsoft currently has more than 130 000 users on board and the numbers of businesses using the platform continue to expand. It is simply because it works.

Lead management via Infusionsoft is made easier and powerfully effective that increases conversion 5-10 folds. Lead management core principle when using Infusionsoft is to organize contacts, turn them into leads, and from leads make these people into dedicated customers and transform those customers into your product's loyal fans.

With Infusionsoft, you will never miss an important lead again - ever. It humanizes your e-mail marketing efforts. Contrary to what it does -- which is automating everything including email campaigns -- Infusionsoft functionalities are built to personalized leads by tagging and segmentation. With this, you can create general emails to correlate your customers' behaviors. The bottom line is more focus marketing efforts, higher Return on Investment and not wasting valuable leads.

Infusionsoft supports you all along the way via digital storefront. It's easier to sell to your customers. Here is where you can set up everything along the selling process from shopping carts to billing to creating discounts or coupons, all using a single system.

Infusionsoft also makes you track your customers accurately. Know where your customers came from through the Lead Source tracking function. This function makes lead auditing way easier. You can look back and quickly calculate leads, customers and revenues through this function. Tracking leads also help forecast what you must need to change in terms of campaigns for better efficacy.

Infusionsoft is also easy to integrate or plug in to WordPress sites or business blog. Infusionsoft can also be Integrated with a wide range of third-party apps via an API. As we wrap up, know that Infusionsoft might make marketing automation way easier for you, but it is so much more than an auto-responder. Every campaign is audience-specific targeted to make relevancy at most.

Why would you continuously pay system by system, put yourself and your team to the headaches of managing different platforms when it can all be done using one, powerful tool that has it all?

Succeed in every aspect of your marketing, not just on ROI but also time-efficiency and centralizing campaign management using one powerful tool: Infusionsoft.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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